CapitalGig

In today’s Fortune Magazine, David Kirkpatrick asks ”Is Facebook worth your time?“ He argues that many adults probably won’t find utility in the social network and need a reason to sign up. 

One reason, he suggests, is the “news feed” which is a running list of what your friends have been up to since you last checked in.  Agreed, that’s pretty useful.  I value my friends, which means that I value their opinions and am interested in their activities.  So, for me, it’s a passive way to keep up with them in a fast-paced digital world.

For example, in my feed today I saw some terrific photos that friends uploaded from the Papal visit to the White House earlier this week, found out that 20 of my friends and I are all attending the same conference in June, saw a congratulatory note from one friend to another for a job well done, and learned about three new groups that had formed on issues where I have interest.

I recently saw an ad on Facebook asking viewers of NBC’s “Friday Night Lights” to sign an online petition to convince the network execs to change their decision to cancel the show.  As a fan, I have FNL listed among my favorites on my profile and assume the ad appeared as a result.  So, I obliged and added my name to the list of supporters. 

In addition to other online efforts to save the show, fans mailed in thousands of plastic footballs to the studio.  The network got the message and shortly thereafter, I was pleased to read about NBC’s agreement with DIRECTV to share production costs thus ensuring the show’s survival for a third season.  From the release…

In response to an evolving media marketplace and the changing needs of its advertisers, NBC Universal has created a more innovative, client-centric approach to its traditional Upfront presentation.

I  never would have known about any of that without Facebook.  Sure, this is a trivial example when compared to much more important global issues and I do agree that there are a lot of meaningless, fun and silly apps on Facebook (SuperPoke, I am looking in your direction).  I have certainly installed and uninstalled more than my share.  Read: Please, no more “Friends for Sale” or “Knighthood” invites!  However, I merely mention it to make the larger point that there is some utility there, as well.

Back to the question, “Is it worth it?”  As for me, the answer is yes.  Honestly though, I think the real answer depends on the user.  Kirkpatrick states the obvious here …

For the News Feed to work properly though, you need to have a fair number of Facebook friends and you need to regularly do things inside Facebook. And it is on that score that many adults fall down.

Of course, in order to benefit from the knowledge of others, one needs to know and engage with “others” (and not in a LOST sorta way!)

Seriously, nothing is useful if you don’t invest some time in it – whether it’s a face-to-face conversation, a phone call, a letter, an email or online in Facebook or Twitter. For anyone looking to connect, one needs to engage, find community and participate.

What he misses here is the movement toward social media aggregators (FriendFeed, Lijit, SocialThing) and OpenID that enables content to be shared between platforms and not limited to one site or the other. In this approach, the connection becomes more about the medium rather than the specific source site.

Kirkpatrick seems to criticize Facebook’s utility throughout the entire article, but concludes that for those looking to stay connected, it’s worth a “dive in.”

Well, it’s not just about diving in, you need to move your arms and legs in order to swim!

Despite my United Airlines snafu, I finally made it to Austin and had a couple productive days at SWSW Interactive (SXSWi).  However, I had to leave a little early for an offsite meeting in NY on a rainy Monday morning before the conference officially ended.  In fact, the music and film portion of SXSW - the highlight for most attendees - was just gearing up. 

On my way to the Austin airport, my cab driver remarked that I was leaving before all the real fun began!  Thanks.  So, I boarded my plane and started thinking about what he said and had to disagree.  I learned a little bit, met some great new people and actually had fun doing it.  

Not sure there were any groundbreaking new developments this year, but this was my first SXSW so somewhat hard to judge.  Having said that, I felt confident when I walked out of each discussion that I had a strong grasp of the material covered.  Wow, sounds like I am in college again.

The first session I attended was entitled ”Filching Design: When the Shoe Fits.” I really liked Luke Wroblewski’s (LukeW Interface Designs/Yahoo) presentation who showed various sites with similar designs and polled the audience as to whether they were “filch or fair.”  

For example, in April 2007, AOL’s new site looked strangely familiar to Yahoo! users.   Yahoo! was filched again (this one by Google is just plain blatant) when they launched a new page promoting Internet Explorer 7.  Google has since launched an updated IE7 page.  Then, in an amazing twist of irony, blogger Matt Cutts took Google to task over it but it was later pointed out that he failed to credit the author of his own Wordpress template design in exchange for use of the free download (btw, thanks again for freshblue, Robbie Williams). 

Of course, code can be filched, too.  Both desginers and programmers admitted to borrowing from each other and many agreed that the ability to share is one of the reasons for the rapid expansion of the Internet.   However, be sure to give credit where it is due.

I have never seen such widespread use of Twitter en masse and in real time as I did at SXSW.  Specifically, hundreds of tweets simultaneously dubbed Sarah Lacy’s interview with Facebook founder Mark Zuckerberg a “train wreck.”  I imagine that Twitter chatter and server load reached unprecedented levels that day.  Just brutal.

I also witnessed a similar reaction to a panel entitled “Social Marketing Strategies Metrics, Where Are They?” the day before.  The session really disappointed – about half walked out midway through.  As the Q&A began, many were still asking “Ummm, about these metrics… so where are they?”   The audience further responded by coughing loudly, and filling Meebo (the conference provided chatroom) and Twitter with nasty comments.  Ynema Mangum (aka “Y”) with BMC Software was the only saving grace. She was the only one who provided an actual case study with tangible results.  Unfortunately, it happened just before the end of the session so few people actually saw it.

Speaking of Twitter, my friend Mike told me about a unique tool called Twemes which allows users to categorize user tweets by theme.  For example, SXSW created a tweme related to the conference.  All one has to do is include “#sxsw” in a specific tweet and it automatically aggregates on the SXSW Twemes page.  

This is yet another in a long line Twitter companion sites/apps seeking to augment the microblog’s effectiveness, reach and influence.  Among my favorites: Twittervision (real time pop-updates), Twitterific (desktop software), and Twitxr (instant photo sharing).  Now, with GeoTwitterous, you can even find out where your Twitter buddies are when they post.  (Thanks for the tip, Kristine!)

All in all, a great trip and I really enjoyed meeting/catching up with Fleck, Patrick, Julie, Colin, Kristine, Jim, Andrew, Mike, Chris, Tristan, Rick and everyone else I may have forgotten.  Already making my plans for SXSWi 2009!

Related

Amazing conversations and meeting amazing people at SXSW Interactive (Just Write Click)

SCHED: SXSW 2008: almacy’s schedule

BarCamp Austin III

A not so funny thing happened on the way to South by Southwest Interactive (SXSW) on Friday.  Per usual, I mostly packed the night before, mentally envisioning what I’d need as I prepared to hit the road for seven days of travel to Austin, NYC and ultimately Seattle this week. 

First stop, Austin, Texas.  After a little time with my family in the morning, I left the house around 10 AM for my 12:25 PM United flight out of Dulles direct to Austin.  Got to the airport with plenty of time to spare, checked my bag at the United ticket counter, printed out my boarding pass, went through security and rode the “mobile lounge people mover” (would love to see these things in a Hollywood action film chase scene someday) to my gate.  I was all set, so I thought.  

Upon closer look, I noted that “PASSENGER MANAGEMENT CARD” was printed along the top of what I thought was my boarding pass.  This should’ve been my first clue that something was wrong, but I dismissed it as United’s feeble attempt at futuristic aeronautical nomenclature.  At the gate, I struck up a conversation with Andrew who was also headed to SXSW and had the same note on his card.

Passengers began to board, including a couple friends of mine and we ended our brief chats with, “See you on board!”  I eventually joined the line and made my way to the front.  When I got there, I handed my card to the attendant and she informed me that I didn’t have a confirmed seat assignment.  She then directed me to stand to the side with several others who evidently were in the the same boat, so to speak.  We all stood by and watched until the last passenger checked-in.

I was confused about this considering that my flight arrangements were made months ago.  SXSW is a popular conference and I knew that flights and hotels were going to fill up fast so we booked early.  They have to accommodate us, right?  As an optimist, I had a pretty good feeling that we’d all board momentarily.  Alas, no such luck. 

The attendant then told us that the flight was oversold and that our confirmed ticket didn’t necessarily mean that we had a confirmed seat on the plane.  Really?  Who else operates like this?  Restaurants?  Movie theatres?  Cruise ships?  Nope.  Couldn’t think of one other business that doesn’t actually honor prepaid reservations. 

Supposedly, an announcement was made asking for volunteers to give up their seat in exchange for a free round-trip but I never heard it.  More importantly, there were no takers.  Even though I booked this months ago, I was still out of luck?  OK, what now?  When’s the next flight?  Who is going to fix this? 

Sorry, no answers.  Supposedly, all inquiries needed to be made at the Customer Service counter.  So, Andrew and I made our way there and decided that even though this was unacceptable, we were anxious to work through it to a successful conclusion.  In my experience, misdirected rage has never really resolved anything positively.    

Those of us in line quickly bonded with each other and figured out our DC six degree connections.  Virginia whipped out her new Flip and captured our thoughts at the moment on video.  We dubbed ourselves the “United 4″ (plus Chris, who was already at the counter when we arrived and was able to rebook on a flight through Denver).

In the end, it all worked out, sorta.  Three of us wanting to get to Austin that day made it, although barely.  Virginia cancelled her trip entirely, our PBS colleague flew out the next day.  Fortunately, I was able to book the last seat through Denver (thank you, Jennifer and WE travel agent!).  After Andrew nicely, yet firmly, requested to speak with a United manager, he successfully secured the very last seat on a direct flight later that afternoon and was bumped to first class, no less - which was the least they could do!

The lesson here?  First, if you are United, try not to tick off a bunch of bloggers en route to one of the largest interactive conferences in the country.  In addition to writing about it, we own multimedia devices that will record our displeasure in real time - just a few clicks away from a YouTube upload.  

Second, if you are a traveler, confirm your seat assignment online starting 24 hours in advance.  Otherwise, you might just be left behind!

Related

The United 4 - SXSW Bound No More (Virginia Miracle)

How to (not) get bumped from your flight (September Third)

This week, a few hundred convened to attend the 2-day Politics Online Conference 2008 hosted by the  Institute for Politics Democracy and the Internet (IPDI) at the Renaissance Hotel in Washington, DC. 

On Day 2, I had the pleasure of participating on the Morning Plenary panel sponsored by Politico entitled, “White House 2.0.”  We discussed how the Internet, which has been so prevalent in the current presidiential race, will possibly change how a future Administration will govern.

The panel, moderated by Ari Schwartz, Center for Democracy and Technology included Sunlight Foundation Executive Director Ellen Miller, former Congressman Rick White of the Wood Bay Group and Tom Steinberg from the UK’s mySociety.org.

It was a very lively discussion where a number of innovative ideas for citizen activist and engagement websites were shared - but, in my opinion, most would be best managed outside the official dot gov arena.  There are a number of current restrictions and regulations that govern federal government sites that may provide some barriers to participation. 

For example, there are rules prohibiting federal government sites from linking to or publishing content on external sites other than .gov or .mil, concerns about info collected by agency sites while protecting user privacy, and compliance with Section 508 which requires dot gov sites to provide content in alternative formats for those who are sight or hearing impaired.  All certainly have merit, but these are rules that non-gov sites don’t have to adhere to which may create challenges when attempting to apply universal standards for digital dissemination.  Bottom line: policies will have to be changed in order to adapt to the growing and everchanging online landscape.

However, at the root of the issue seemed to be a general lack of familiarity of the purpose of “dot gov” sites.   I was surprised to hear one of the panelists characterize federal sites as nothing but a useless repository of government brochureware and press releases.  Not only is that statement incredibly unfair, it’s entirely at odds with the facts.

Of course, sites do serve the important function of communicating with the public on policy initiatives and agency news but many dot gov’s offer so much more, with new functionality being added every day by a myriad of hard working, dedicated public servants.

A few examples:

• The Education Department uses ED.gov to connect teachers from across the country to share lesson plans, best practices and provide training via the Teacher-to-Teacher Initiative.
• The Small Business Administration offers over 25 online training courses on SBA.gov for those interested in learning more about how to start, manage or advertise their business.
• The National Institutes of Health solicited feedback via NIH.gov in an effort enhance and improve the effectiveness of their peer review system.
• USA.gov, managed by the General Services Administration, is a wealth of information and offers over 100 government services accessible online.  

It is important to note that the Internet is still in it’s relative infancy when compared to other communication innovations like the telephone or TV.  When President Bush was elected in 2000, iPods, YouTube, Facebook, and Smartphones didn’t exist and most were still accessing the Internet via dial-up.

There is always room for improvement but, in my opinion, the Bush Administration has not been given due credit for the E-Gov advancements that have been made over the past seven years. A full list of all 24 Presidential E-Gov Initiatives may be found on the Office of Management and Budget’s eGov site located at egov.gov.

There has been some real progress indeed, including the move to paperless documents which travel electronically on a digital infrastructure built during President Bush’s time in office.  For the first time ever, a document was digitally transmitted from the Executive Branch to the Legislative Branch when the President submitted his FY09 eBudget eariler this month. It was digitally signed by the White House Executive Clerk with an unique authentication code which was successfully validated once it reached Capitol Hill.  Not only does this process increase efficiency, it also saves trees, time and resources.  As a result, GPO and GAO both announced that they were moving toward the paperless route, as well.

So, regardless of one’s party or personal politics - I am excited and anxious to see how the next President will build on the successes of our current one.  Especially since the candidates had to campaign so effectively online, they will definitely be expected to govern there in the same manner. 

Related

Wanted: A More Digital Congress  (NY Times Political Blog: The Caucus)

White House 2.0  (TechRepublican)

Politics Online Day 2: Morning Roundup  (Capitol Valley)

Politics Online Conference Day 2 - Morning Plenary  (The Spewker)

White House 2.0  (CDT: PolicyBeta)

In preparation for an upcoming speaking engagement, I was doing some research on Sen. Lieberman’s (Independent-CT) past comments during a U.S. Senate hearing on E-Gov reauthorization.  So, I went to Google and searched for “lieberman egov” which yielded the following top organic result:

http://.senate.gov - Technical difficulties.
Sorry, the http://.senate.gov web page you have requested is experiencing technical difficulties. The Webmaster has been alerted. …
www.senate.gov/~gov_affairs/egov/ - 2k - Cached - Similar pages

Then, by visiting the page, the visitor is greeted with:

Sorry, the http://.senate.gov web page you have requested is experiencing technical difficulties. The Webmaster has been alerted.

You will be automatically redirected to the http://.senate.gov Home page after 10 seconds.

If this problem persists, please contact the Office of the Secretary Webmaster at webmaster@sec.senate.gov.

After waiting 10 seconds, you are not redirected to the Senate.gov Home page, but rather to this: “Internet Explorer cannot display the webpage.”

Of course, I should have just visited the President’s E-Gov Initiative site in the first place.

Lawrence Lessig, a Stanford Law Professor, author and Internet civil liberties advocate made two annoucements on his blog this week - the formation of Change Congress and that he is considering a run for Congress in California’s 12th District to fill the seat of late Congressman Tom Lantos.

As a self-proclaimed “progressive (pc word for liberal),” Lessig will most likely face former state Sen. Jackie Speier in the Democratic primary and he responded to strong objections from some that his entrance into the race would only serve to stall her “deserved” bid.Will Oremus of the San Jose Mercury News reports: 

Known as a fighter for the public interest in the Internet age, Lessig has picked Congress as his latest target. His bid to replace the late Tom Lantos, D-San Mateo, would be part of his broader campaign finance reform project, called “Change Congress.”

“My goal is to get Democrats and Republicans to agree on some fundamental principles that need to be reformed so Congress regains the confidence of the people,” Lessig said. The question now is whether running for office himself is the best way to do that.

Not surpisingly, Lessig and his supporters have engaged heavily online through Lessig08.org, DraftLessig.org, 4Lessig’s “Hackfest” event, Change Congress video, and a Draft Lessig for Congress group on Facebook boasting almost 4,200 members to date. He plans to announce his decision by March 1.

UPDATE 2/27/08

Lessig’s Bid for Congress Ends As Quickly As Begins (WP, Post I.T. blog)

As President Bush wraps up his weeklong trip to Africa today, there is some discussion as whether he has been given due credit for his strong commitment to the people of the region during his tenure.  Under President Bush, the United States has developed extensive progams and initiatives for Africa to address the issues of education, poverty, human rights, democracy, economic development, and health concerns such as the fight against HIV/AIDS, malaria, and other treatable diseases.

Jim Long (aka newmediajim), conducted a fascinating impromptu mobile video interview with Irish musician and political activist Sir Bob Geldof, of “We Are the World,” Band Aid, World Aid and The ONE Campaign fame. He has also teamed up with friend and U2 frontman, Bono, in many of these and other global charity endeavors. 

Sir Geldof stated that because of Iraq, the media, as well as many Americans and others in the world, understandably turned their focus away from the U.S. efforts and achievements in Africa.  He praised the President for his leadership and aid to the continent from day one “since he came into the job” stating that “what’s happening in Africa is probably the best that America has done, right up until now.”

At the end of the interview, Sir Geldof was asked about human rights violations in China and how that might affect the upcoming Summer 2008 Olympics slated for August 8th-24th in Beijing.  He called on the Chinese to “act responsibly” and encouraged citizens of the world to “turn off the telly” to get attention of advertisers in an effort to increase the pressure and make a telling impact. 

On Tuesday, Mrs. Laura Bush hosted Ask the White House and answered questions about the trip and U.S. Africa policy.  I also encourage you to read Ambassador Jendayi Frazer’s chat from April 2006 where she discusses the Sudan crisis in Darfur.  

• Uncertainty in Cuba as Castro Steps Down (WP)
  Dictator announces via Granma’s Web site, Cuba’s Communist Party newspaper
• Full Text of Fidel Castro’s Resignation Letter (WP)
• Clinton aide accuses Obama of plagiarism (Politico)
• Clinton’s borrowed lines: Hillary Clinton steals Barack Obama’s words (BarackObama.com/YouTube)

No doubt, this is how newsman Les Nessman and Dr. Johnny Fever would be singing the WKRP theme song today in our converged digital world.

After snow and ice forced a cancellation last week, I head to Ohio tomorrow to speak at the rescheduled luncheon sponsored by PRSA Cincinnati and Business Wire to discuss the changing influence of communications in the digital age.  In addition, we’ll take a look at the Internet’s affect on the American political process - both on the campaign trail and in the halls of government.

As a bonus, I will answer all questions about the current race for the White House and promise to accurately predict the winner of Ohio’s primary election on March 4. 

OK, maybe not, but I trust it will be an interesting and lively discussion.  So, if you are near The Phoenix tomorrow (Tuesday 2/19) around 12 PM, hope you will join us!

Related:

The Changing Influence of Communications in a Digital Age (Research Goddess - Thanks, Amybeth!)

Message Over Medium Wins 08 Presidential Race (PRblog, Kevin Dugan)

The “Potomac Primaries” for Washington, DC, Maryland and Virginia are in full swing today as voters head to the polls to select their favorite candidate in the 2008 race for the White House. This morning, I took my four year-old daughter to our local polling location, an elementary school in Virginia.

I expected there to be long lines of anxious commuters angrily elbowing their way to the voting booths but, thankfully, I saw none of that and was simply amazed at the ease of the process.

There were about ten people in line ahead of us, but it moved very quickly. When we got to the front, I presented my driver’s license ID, they checked me off the list, asked me to choose a Republican or Democrat card (Virginia voters participate in an “open primary“) and we were off to vote.  I lifted my daughter up onto a chair, pointed to my candidate of choice and she touched the screen to cast and record my vote.  That was it! 

I was literally in and out of there in less than five minutes which is a credit to both the volunteer poll workers and the technology of electronic voting.  I know that some still have concerns about this form of digital democracy, but I haven’t heard one story about potential fraud or voting machine failure so far this year. 

So, if you haven’t voted yet, get to the polls before they close (7 PM in VA, 8 PM in DC and MD).  It’s so easy, a caveman preschooler can do it!