Here we go, 25 days and counting until Election Day and things are really starting to heat up! The MSM is all in a tizzy with constant last minute “Breaking News” about ACORN, Alaska secession, Bill Ayers, voter fraud, Gov. Palin’s hacked email account and of course, “that one!”
The question is how do you break through all that fodder to get your message across? Well, the Jewish Council for Education and Research, came up with The Great Schlep and teamed up with comedian Sarah Silverman to promote it. Of course, she brings new meaning to the phrase, “Cuss and discuss!”
So, what is The Great Schlep, you ask? From the site:
The Great Schlep aims to have Jewish grandchildren visit their grandparents in Florida, educate them about Obama, and therefore swing the crucial Florida vote in his favor. Don’t have grandparents in Florida? Not Jewish? No problem! You can still become a schlepper and make change happen in 2008, simply by talking to your relatives about Obama.
WARNING: The video contains some harsh language so not appropriate if children (or co-workers) are nearby.
What do you think? Over the line or not – even for a comedian? If you are attempting to be funny, is it OK to spew a little racist language about? I think Michael Richards might want to weigh in on that.
Interesting concept re: travel in an effort to sway the “senior” vote in a key swing state, but her actual monologue would certainly be considered offensive if, say, a McCain supporter had used it.
If she wants to make fun of herself, her family or even her own faith, that’s her decision. However, her attempted comparison between an “elderly Jewish woman” and a “young black man” was simply racist. And, no, it isn’t funny.
Is this what we have to do to get people’s attention these days or more a commentary on our society?
Is this kind of video the future of awareness campaigns? Can you envision a major brand going this route eventually? The closest I could think of was the Bud Light Swear Jar on BudTV, which was funny and still used the “bleep.”
Whatever your take, it seems to be working. The Great Schlep Facebook group is currently sitting at close to 20,000 members.
To all you Floridians, if The Great Schlep actually works, at least the extra tourism will hopefully be a boost to your economy.
Jackie Mason and the Republican Jewish Coalition responds. Thanks, Jeff B!