President Barack Obama jokingly mimics U.S. Olympic gymnast McKayla Maroney’s “not impressed” look while greeting members of the 2012 U.S. Olympic gymnastics teams in the Oval Office, Nov. 15, 2012. Steve Penny, USA Gymnastics President, and Savannah Vinsant laugh at left. (Official White House Photo by Pete Souza)
The Edelman Global Public Affairs team has released findings from the 2011 Capital Staffers Index, an annual global study that analyzes top trends in global public affairs and communications.
This year’s expanded report is the third annual survey based on interviews with over 500 senior staffers (legislative directors and above) from capital cities in 11 different countries around the world including Washington DC, Brussels, London, Beijing, Ottawa, Mexico City, Paris, Berlin, New Delhi, Buenos Aires and Brasilia.
Although traditional methods public affairs components are still valuable, social media channels have experienced a meteoric rise in their ability to shape and influence policy worldwide over the past year.
Well, January 2011 is now behind us — and what a month it has been. Between the tragic shooting of Rep. Gabrielle Giffords in Arizona and complete Middle East meltdowns in Tunisia, Egypt and Jordan, one can only hope that things will get better! I remember so many people anxious to turn the calendar after last year but thought I’d take one last look back before officially saying goodbye.
In January 2010, I compiled a list of the Top 2009 news stories that either began on the Internet or gained additional steam online due to the impact of social media. After receiving a lot of terrific feedback, I decided to do it again. However, this time I tracked the stories in real time as the year progressed as opposed to trying to remember the sequence of events at the end of the year.
Since I live and work in Washington, DC, I tried to keep a special eye out for stories related to politics and/or government. Now that most of the stats are in and stories have unfolded — one month into 2011 — let’s take a journey back. Without further ado, here are my Top 20 Social Media News Stories of 2010 (in chronological order).
2009 will most likely be remembered as the year that the Internet expanded beyond the tech set as more people flocked to the web to search and share information — largely due to the growth of social media and the rapid advancements in mobile handheld technology.
Whether in news, entertainment, sports or politics, just about everyone launched a Twitter account this year. At the time of this post, Ashton Kutcher topped the list with 4.2 million followers with Britney Spears, Ellen DeGeneres, Barack Obama, Oprah Winfrey, John Mayer, CNN, Twitter, Ryan Seacrest and Kim Kardashian rounding out the Top 10 Twitter users.
Well, sort of. I started using Hootsuite, a web based Twitter app, in mid-April 2009. I like many of the site’s features, especially the ability to schedule tweets, manage multiple social media accounts, monitor keywords and track link stats via their propietary URL shortener ow.ly. Get it? Hoot as in “owl.” Pretty clever and just as effective as bit.ly, though I use that occasionally, as well.
At any rate, I have become pretty reliant on Hootsuite and use it almost exclusively when tweeting from my desk. When on Blackberry, I use ÜberTwitter which also offers built in bit.ly URL shortening functionality.
Basically, I was curious to see which of my tweets generated the most interest in 2009. The challenge, however, comes in determining how to measure that. The closest I can estimate is by looking at those with the most clicks.
Al-Qaida is reaching out and soliciting questions online – approximately 900, but no answers as of yet. According to Lee Keath, Associated Press:
Sympathizers submitted hundreds of questions to al-Qaida deputy leader Ayman al-Zawahri’s “on-line interview” before a recent deadline. Among them: Why hasn’t al-Qaida attacked the U.S. again, why isn’t it attacking the Israelis and when will it be more active in Egypt, Saudi Arabia and Syria? So far, there have been no answers.
Al-Qaida’s use of the Internet is nothing new. In fact, Islamic militant websites have been a primary source of communication due to the aggressive and effective allied efforts to break up terrorist cells and thwart their violent activites.
From the tone of the questions, it appears as if supporters are confused, disorganized, worried about al-Qaida’s future and sense that the end of the terror network is nearing – thankfully!
One thing is clear from the questions: Self-proclaimed al-Qaida supporters are as much in the dark about the terror network’s operations and intentions as Western analysts and intelligence agencies.
Some of those posting questions sound worried: Does al-Qaida have a long-term strategy?