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POLITICO Birthday of the Day Q&A

government, Internet, politics, public relations, social media, Washington DC, White House No Comments

Daniel Lippman was kind enough to invite me to participate in this Q&A for POLITICO Playbook Plus as I celebrated my birthday this year. Thought I would cross-post here.

POLITICOPOLITICO Playbook Plus BIRTHDAY OF THE DAY: David Almacy, Bush WH and Edelman alum now PR and digital strategist
11/25/2016

How/where are you celebrating your birthday and with whom?
“Since my birthday falls on the day after Thanksgiving this year, I plan to spend it with family — assuming that we aren’t still in a turkey induced tryptophan coma. We will probably stick pretty close to home on my actual birthday but may take a trip to Williamsburg to check out the holiday decorations over the weekend. Also, no cake for me. Bring on the apple pie and vanilla ice cream!”

How did you get your start in politics?
“I was a White House intern in President George H.W. Bush’s Administration while in college. After graduation, my first job was in the broadcast services division at the Republican National Committee feeding audio news actualities to overnight radio engineers during the 1992 cycle. After volunteering on the Bush 2000 campaign, I served in the U.S. Department of Education and as White House Internet Director for President George W. Bush.”

What’s an interesting book/article you’re reading now or finished? And why?
“Based on recommendations by two of my friends Gerrit Lansing and Tyler Brown, I picked up a copy of ‘Team of Teams: New Rules of Engagement for a Complex World’ by Gen. Stanley McChrystal. In the book, he discusses lessons learned during his military career including how specific leadership principles can be used to optimize success for small groups charged with solving complex challenges. It’s an excellent read and I highly recommend it — especially as we head into the next four years.”

What is a trend going on in the U.S. or abroad that doesn’t get enough attention?
“Our family spent a week in London this past August. I was quite impressed with the digital integration in the United Kingdom such as ubiquitous Wi-Fi, interactive experiences at Parliament and museums like the Churchill War Rooms, easy monetary transactions on the Tube and a restaurant that was fully digitally automated from placing an order to food delivery. Of course, some of this technology is already available in the U.S. but it was notable that as a modern global city, London has invested in ways that we haven’t yet.”

What do you think a Trump presidency/Trump America will look like?
“Well, one thing is for sure. Whether you supported him or not, Mr. Trump has consistently surprised most, even his most ardent detractors, with his success as a politician. I can only hope for the sake of our country’s future that he surrounds himself with good people and that this trend continues.”

What’s your morning routine?
“My daily schedule is pretty straightforward. I’m usually up at 6:45 a.m., check email, then a quick scan of headlines and social media. I drop my daughters off at school then coffee, email again, turn on cable news, and plan the rest of my day which usually consists of conference calls and client work. On weekends, I can usually be found on the soccer field.”

What’s a goal of yours for the next year?
“It seems that most goals typically revolve around self improvement or ambition to improve one’s status in life. All that is fine but I choose to look outwardly in 2017. For me, I am going to try and slow down and invest more time in others. As the great philosopher Ferris Bueller put it, ‘Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it.’ Good advice. We all have a lot more in common than we often care to admit. Instead of thriving on divisions, we all should just slow down, listen to each other, work together, focus on solutions, seek compromise and be thankful for the blessings we have — not just during this holiday season but year-round.”

Source: POLITICO Playbook Plus

2011 Capital Staffers Index

E-Gov, government, Internet, news, politics, public relations, social media, technology, Washington DC No Comments

The Edelman Global Public Affairs team has released findings from the 2011 Capital Staffers Index, an annual global study that analyzes top trends in global public affairs and communications.

2011 Capital Staffers IndexThis year’s expanded report is the third annual survey based on interviews with over 500 senior staffers (legislative directors and above) from capital cities in 11 different countries around the world including Washington DC, Brussels, London, Beijing, Ottawa, Mexico City, Paris, Berlin, New Delhi, Buenos Aires and Brasilia.

Although traditional methods public affairs components are still valuable, social media channels have experienced a meteoric rise in their ability to shape and influence policy worldwide over the past year.

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Maybe 2010 Wasn’t So Bad After All

Internet, news, politics, public relations, social media 2 Comments

Well, January 2011 is now behind us — and what a month it has been. Between the tragic shooting of Rep. Gabrielle Giffords in Arizona and complete Middle East meltdowns in Tunisia, Egypt and Jordan, one can only hope that things will get better! I remember so many people anxious to turn the calendar after last year but thought I’d take one last look back before officially saying goodbye.

In January 2010, I compiled a list of the Top 2009 news stories that either began on the Internet or gained additional steam online due to the impact of social media. After receiving a lot of terrific feedback, I decided to do it again. However, this time I tracked the stories in real time as the year progressed as opposed to trying to remember the sequence of events at the end of the year.

Since I live and work in Washington, DC, I tried to keep a special eye out for stories related to politics and/or government. Now that most of the stats are in and stories have unfolded — one month into 2011 — let’s take a journey back. Without further ado, here are my Top 20 Social Media News Stories of 2010 (in chronological order).

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2010 Capital Staffers Index

E-Gov, government, Internet, politics, public relations, social media, Washington DC, White House 1 Comment

2010 Capital Staffers IndexToday, Edelman released the findings of our 2010 Capital Staffer Index during an event hosted in the Washington, DC office. Edelman’s Public Affairs & StrategyOne teams interviewed senior legislative staffers around the globe in several capital cities including Berlin, Brussels, London, Paris and Washington to determine the role and influence of various communications channels both online and off. Below are some of my initial — and personal — thoughts about the U.S. survey results.

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Do the Research!

Internet, public relations 4 Comments

Generating new sales leads can be challenging, time consuming and frustrating — but it’s a critical element in growing a business. Believe me, I’ve been there and can sympathize with anyone who has ever had to build a list from scratch, make a cold call or contact someone they simply don’t know.

ResearchSome people really thrive on the excitement of aggressively securing a new lead, while others are uncomfortable with the pursuit. In either case, there’s no excuse — especially with all the information available on the Internet these days — for not performing even the most basic research before reaching out to a prospect.

A couple weeks ago, I received an unsolicited sales email. Personally, I prefer to receive a phone call first, but if an email does arrive in my Inbox, I would hope that the sender would at least make sure that it’s relevant to the recipient.

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TweetLevel: Rating Twitter Influence

Internet, public relations, social media, technology, Web 3.0 2 Comments

This week, Edelman released TweetLevel, the latest web-based tool designed to measure one’s “importance” on Twitter.

TweetLevelFor those who haven’t given in to peer pressure to join the site yet, Twitter is a “microblog” that enables users to share thoughts, activities and news via 140 character text updates.

Twitter’s founders had a pretty basic, yet novel idea. They wanted to create a platform where users could connect with each other online to answer one simple question, “What are you doing?”

I’ll admit that when I first joined (@almacy), I just didn’t get it. Besides a few close family members and friends, I remember thinking, “Who really cares what I’m doing?” In fact, my first tweet isn’t exactly going to assist in solving global strife.

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Digital Healthcare

E-Gov, public relations, social media 1 Comment

Today, Waggener Edstrom Worldwide is releasing a white paper on digital healthcare titled, “Healthcare Communications in the Digital World: Mitigating the Risks in a Highly Regulated Environment.”

In conjunction with the paper, I will be moderating a live panel discussion this morning, Tuesday, February 24 at 9 AM EST at The Madison, 1177 15th Streeet, NW in Washington, DC. The event will also be available via live webcast.

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An Interview with David Almacy by Melanie Phung

public relations, social media, Web 3.0 2 Comments

A friend of mine on Twitter @MelaniePhung sent me a few interview questions to answer and asked me to post here on CapitalGig. She’ll post hers on her site, All About Content. Enjoy!

THE QUESTIONS

1. How long have you been working in public relations? What attracted you to it?

I officially entered the public relations industry when I joined Waggener Edstrom Worldwide in May 2007. However, I have been working in the communications arena for the past 15 years including the Republican National Committee, Phi Delta Theta Fraternity, Washington Business Journal, C-SPAN, GovTech Solutions, U.S. Department of Education and most recently, the White House. I have always been fascinated by the power of communications, meaning the ability to effectively disseminate and consume information through valuable channels of influence. Whether it’s by word of mouth, print, radio, television, the Internet, or a convergence combo of all the above, methods are quickly evolving to keep pace with societal needs for 24-7 news and information. It is as exciting to watch as it is to participate.

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Motrin Moms

public relations, social media No Comments

Motrin ran into a bit of trouble with their new ad campaign this weekend. They did a nice job with the creative, the script is tight and the animation in the video itself is pretty well done but there was just one *minor* problem. Their message angered their primary target audience: Moms!

Basically, their campaign is centered around the premise that “wearing babies” (carrying i.e. BabyBjörn style) can be, well, a pain – in the neck, shoulders, lower back, etc.

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Why do Websites suck? Ask a Hippo!

public relations, social media 2 Comments

Last year at Blogworld, I attended a session entitled, “Just the Numbers: Understanding Analytics” with Google’s Avinash Kaushik. It was an outstanding discussion and Kaushik is a terrific speaker. Not only is he brilliant, he is super nice and even hung around to answer questions from those who flocked to meet him after his presentation.

Kaushik’s blog, Occam’s Razor, is a must read for anyone looking to crack the Web analytics nut. After all, it’s all about metrics, right? In fact, I hear this ALL the time: “Dave, I get the Web, but I can’t seem to sell it to those above me. All they care about is the return on investment (ROI).”

I agree. Some things are fairly quantifiable like traffic referrals, page views, media download numbers, and blog rankings. However, other things aren’t as easily measurable such as specific actions that may result from those who read a blog post, watch a YouTube video or join a Facebook group.

HippoKaushik is currently traveling and sharing some of his latest thoughts. At a recent stop last week in Columbus, Ohio, Kaushik spoke with roughly 200 including marketing execs from Procter & Gamble, Victoria’s Secret, Coca-Cola and Timberland. Advertising Age covered his remarks and ran this piece, Google’s ‘Analytics Evangelist’ Explains Why Websites ‘Suck’.

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