Category: public relations

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POLITICO Birthday of the Day Q&A


Daniel Lippman was kind enough to invite me to participate in this Q&A for POLITICO Playbook Plus as I celebrated my birthday this year. Thought I would cross-post here.

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2011 Capital Staffers Index


Although traditional methods public affairs components are still valuable, social media channels have experienced a meteoric rise in their ability to shape and influence policy worldwide over the past year. Specifically, policymakers have shown a dramatic increase in their use of Twitter, Facebook and mobile technology which underscores the importance of social media and the Internet in educating policymakers and galvanizing them to support a policy issue.

Maybe 2010 Wasn’t So Bad After All


Well, January 2011 is now behind us — and what a month it has been....

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2010 Capital Staffers Index


Edelman’s Public Affairs & StrategyOne teams interviewed senior legislative staffers around the globe in several capital cities including Berlin, Brussels, London, Paris and Washington to determine the role and influence of various communications channels both online and off.

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Do the Research!


Some people really thrive on the excitement of aggressively securing a new lead, while others are uncomfortable with the pursuit. In either case, there’s no excuse — especially with all the information available on the Internet these days — for not performing even the most basic research before reaching out to a prospect.

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TweetLevel: Rating Twitter Influence


This week, Edelman released TweetLevel, the latest web-based tool designed to measure one’s “importance” on Twitter.

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Digital Healthcare


Today, Waggener Edstrom Worldwide is releasing a white paper on digital healthcare titled, “Healthcare Communications...

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An Interview with David Almacy by Melanie Phung


A friend of mine on Twitter @MelaniePhung sent me a few interview questions to answer...

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Motrin Moms


Motrin ran into a bit of trouble with their new ad campaign this weekend. They did a nice job with the creative, the script is tight and the animation in the video itself is pretty well done but there was just one *minor* problem. Their message angered their primary target audience: Moms!

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Why do Websites suck? Ask a Hippo!


Last year at Blogworld, I attended a session entitled, “Just the Numbers: Understanding Analytics” with...