Although traditional methods public affairs components are still valuable, social media channels have experienced a meteoric rise in their ability to shape and influence policy worldwide over the past year. Specifically, policymakers have shown a dramatic increase in their use of Twitter, Facebook and mobile technology which underscores the importance of social media and the Internet in educating policymakers and galvanizing them to support a policy issue.
Category: Washington DC
I decided to take a look at how some of the top presidential contenders were using various social media platforms. Specifically, I set out to aggregate data to include the number Facebook likes, Twitter followers, YouTube views, Foursquare fans, Flickr photos, LinkedIn friends and Google+ circles. Of course, when measuring ultimate campaign success, it’s not just about numbers but I do think that they can be an indication as to whether a candidate is building support or if specific messages are resonating.
Edelman’s Public Affairs & StrategyOne teams interviewed senior legislative staffers around the globe in several capital cities including Berlin, Brussels, London, Paris and Washington to determine the role and influence of various communications channels both online and off.
Since his departure from the White House in January 2009, much has been said and written about President George W. Bush’s personal choice to quietly step out of the national spotlight thus making way for his Oval Office successor. Tomorrow, November 9, 2010, President Bush breaks his silence with the official release of his new book, Decision Points. In it, he takes a self-described “untraditional approach” to writing his life’s memoir by providing a unique perspective of his presidency and focusing on the most demanding part of the job… making decisions.
There’s no question that the increased adoption of open source backend solutions in the private sector, and now in government, represents yet another evolutionary step in the rapid growth of the Internet. As these tools become more prevalent, users will be able to better connect and collaborate on shared platforms which only improves the potential for digital public engagement in shaping our democracy.