This week, Edelman released TweetLevel, the latest web-based tool designed to measure one’s “importance” on Twitter.
For those who haven’t given in to peer pressure to join the site yet, Twitter is a “microblog” that enables users to share thoughts, activities and news via 140 character text updates.
Twitter’s founders had a pretty basic, yet novel idea. They wanted to create a platform where users could connect with each other online to answer one simple question, “What are you doing?”
I’ll admit that when I first joined (@almacy), I just didn’t get it. Besides a few close family members and friends, I remember thinking, “Who really cares what I’m doing?” In fact, my first tweet isn’t exactly going to assist in solving global strife.
A friend of mine on Twitter @MelaniePhung sent me a few interview questions to answer and asked me to post here on CapitalGig. She’ll post hers on her site, All About Content. Enjoy!
1. How long have you been working in public relations? What attracted you to it?
I officially entered the public relations industry when I joined Waggener Edstrom Worldwide in May 2007. However, I have been working in the communications arena for the past 15 years including the Republican National Committee, Phi Delta Theta Fraternity, Washington Business Journal, C-SPAN, GovTech Solutions, U.S. Department of Education and most recently, the White House. I have always been fascinated by the power of communications, meaning the ability to effectively disseminate and consume information through valuable channels of influence. Whether it’s by word of mouth, print, radio, television, the Internet, or a convergence combo of all the above, methods are quickly evolving to keep pace with societal needs for 24-7 news and information. It is as exciting to watch as it is to participate.
I love Austin, Texas! Seriously, what’s not to like? It’s both a powerful capital city and a happening college town with great food, terrific music, historic films and, of course, the craziness of 6th Street! I have been there several times over the years for work and conferences, as well as a couple visits with close friends who live/work in the area.
A couple weeks ago, I had the pleasure of making another trip to the “Live Music Capital of the World” (as well as a side visit to Dallas) for work and to visit WE’s Austin office. On Saturday afternoon, Social Media Club Austin and Waggener Edstrom kindly hosted an event at Scholz Garten to welcome me to their town. I met some terrific folks, including David J. Neff, who then introduced me to … his house.
Rep. John Culberson (R-TX) is on Twitter @johnculberson. So is Rep. Tim Ryan (D-OH) @timryan. For those who don’t know, Twitter is a microblog that enables users to “tweet” out short text messages in 140 characters or less (about a sentence or two) designed to answer this question: “What are you doing right now?”
The popularity of the site has certainly grown, especially in the world of politics in recent months:
The White House has been on Twitter for about a year. UPDATE 1/2009: President George W. Bush’s Twitter account (@TheWhiteHouse) was closed shortly after President Obama was sworn-in. The new account may be found at @whitehouse.
Many presidential hopefuls were Twitterng early in the 2008 campaign including Sens. Edwards, Obama, Clinton and McCain.
At the Personal Democracy Forum (PdF) on June 23-24 in New York, Ana Marie Cox moderated a policy debate between Liz Mair (for McCain) and Mike Nelson (for Obama) via Twitter (hashtag: #pdfdebate).
Just this past week, British Prime Minister Gordon Brown was Twittering live from the G8 Summit in Toyako, Japan.
Very flattering indeed. I was thrilled when Diana Falzone called although my wife wasn’t too pleased to hear that I hang out with Maxim models.
Seriously, they almost had me going until I saw the bus banner. Needs a little more CGI work from the pros at ILM to pull that off. However, I have seen that tatoo in at least half a dozen other places, so hence the confusion.
The viral nature of customization is what’s cool here. I see a number of applications, especially when building community, generating awareness or just pranking friends. Well done, News Channel 3.
Despite my United Airlines snafu, I finally made it to Austin and had a couple productive days at SWSW Interactive (SXSWi). However, I had to leave a little early for an offsite meeting in NY on a rainy Monday morning before the conference officially ended. In fact, the music and film portion of SXSW - the highlight for most attendees – was just gearing up.
On my way to the Austin airport, my cab driver remarked that I was leaving before all the real fun began! Thanks. So, I boarded my plane and started thinking about what he said and had to disagree. I learned a little bit, met some great new people and actually had fun doing it.
Not sure there were any groundbreaking new developments this year, but this was my first SXSW so somewhat hard to judge. Having said that, I felt confident when I walked out of each discussion that I had a strong grasp of the material covered. Wow, sounds like I am in college again.