This year, we will all witness and likely participate in the 2012 U.S. presidential election in an unprecedented manner thanks to social media and rapidly emerging technology. Not only are the campaigns and mainstream media using these tools, but voters will also have unique opportunities that will help inform their vote on Election Day come November. Here are five ways that digital media is changing the modern political environment in the U.S.:
As delegates make their way to Tampa, Florida next week for the 2012 Republican National Convention, staff and volunteers are working diligently to ensure that all Americans can participate — whether in person or remotely. Thanks to advanced technology through partnerships with AT&T, Microsoft and Google along with social media use among participants and viewers alike, they can!
According to a recent video released by convention organizers as part of their “Convention Insider” series, the goal is to make this the “most open and accessible event of its kind.”
UPDATE 11/15/12
President Barack Obama jokingly mimics U.S. Olympic gymnast McKayla Maroney’s “not impressed” look while greeting members of the 2012 U.S. Olympic gymnastics teams in the Oval Office, Nov. 15, 2012. Steve Penny, USA Gymnastics President, and Savannah Vinsant laugh at left. (Official White House Photo by Pete Souza)
As the 2012 presidential campaign continues to heat up, Election Day 2011 is just around the corner. In less than twelve days, Americans will head to the polls on Tuesday, November 8th to cast votes for various state and local candidates. And, we’ll be almost exactly one year away from voting to determine whether President Obama will serve a second term.
This morning, I had the pleasure of speaking at the Holmes Report’s ThinkTank Live event here in Washington, DC where I discussed the evolving media landscape and the role of social media in shaping politics and public policy. In preparation, I got to thinking about how social media was impacting the election process this early in the race. Between the Romney-Perry video battles and the buzz around Herman Cain’s “smoking” ad featuring his chief of staff Mark Block, it was a perfect week to perform a little deeper analysis.
We discussed the new Kindle, Apple price fixing allegations, President Obama’s “We the People” petition via WhiteHouse.gov, government and social media, crowdsourcing, ID spoofing and much more.
Over the past couple weeks, the White House has been all about Twitter.
Of course, President Obama’s team isn’t exactly new to Twitter — and neither is the White House. His official @whitehouse Twitter account has been in use since April 2009 and his @BarackObama campaign handle launched in March 2007. Today, the campaign’s Twitter feed seems to be in full re-election mode with almost 9 million followers and the #Obama2012 staff working to keep it updated with both campaign and official White House news.
So, what’s new? The most recent activity of note is that the president himself is beginning to tweet.
Today, Edelman released the findings of our 2010 Capital Staffer Index during an event hosted in the Washington, DC office. Edelman’s Public Affairs & StrategyOne teams interviewed senior legislative staffers around the globe in several capital cities including Berlin, Brussels, London, Paris and Washington to determine the role and influence of various communications channels both online and off. Below are some of my initial — and personal — thoughts about the U.S. survey results.
Since his departure from the White House in January 2009, much has been said and written about President George W. Bush’s personal choice to quietly step out of the national spotlight over the past two years out of respect for his Oval Office successor.
Tomorrow, November 9, 2010, President Bush breaks his silence with the official release of his new book, Decision Points.
In it, he takes a self-described “untraditional approach” to writing his life’s memoir by providing a unique perspective of his presidency and focusing on the most demanding part of the job… making decisions.
This past weekend, the Associated Press reported that the White House was moving to an open source content management system (CMS) known as Drupal. Many among the tech set have praised the move including Nancy Scola from techPresident who was among the first to write about the change in her post, WhiteHouse.gov goes Drupal. A good read.
For those not familiar with what this actually means, a CMS is basically the back-end (not visible to visitors) of a website that allows the administrators (owners) of the site — often non-programmers — to easily organize site navigation and add content designed to appear on the front-end.
For most CMS solutions, the user experience is pretty simple, usually consisting of a password protected login, options for varied user permissions for approval and forms with specific fields based on type of content such as text, photos, audio and video. Once entered and saved, the CMS stores the information in the back-end database and displays the content on the front-end when called up by a site visitor.
This year, we will all witness and likely participate in the 2012 U.S. presidential election in an unprecedented manner thanks to social media and rapidly emerging technology. Not only are the campaigns and mainstream media using these tools, but voters will also have unique opportunities that will help inform their vote on Election Day come November. Here are five ways that digital media is changing the modern political environment in the U.S.:
For those not familiar with what this actually means, a CMS is basically the back-end (not visible to visitors) of a website that allows the administrators (owners) of the site — often non-programmers — to easily organize site navigation and add content designed to appear on the front-end. 
