This year, we will all witness and likely participate in the 2012 U.S. presidential election in an unprecedented manner thanks to social media and rapidly emerging technology. Not only are the campaigns and mainstream media using these tools, but voters … Continued
I decided to take a look at how some of the top presidential contenders were using various social media platforms. Specifically, I set out to aggregate data to include the number Facebook likes, Twitter followers, YouTube views, Foursquare fans, Flickr photos, LinkedIn friends and Google+ circles. Of course, when measuring ultimate campaign success, it’s not just about numbers but I do think that they can be an indication as to whether a candidate is building support or if specific messages are resonating.