The Edelman Global Public Affairs team has released findings from the 2011 Capital Staffers Index, an annual global study that analyzes top trends in global public affairs and communications.
This year’s expanded report is the third annual survey based on interviews with over 500 senior staffers (legislative directors and above) from capital cities in 11 different countries around the world including Washington DC, Brussels, London, Beijing, Ottawa, Mexico City, Paris, Berlin, New Delhi, Buenos Aires and Brasilia.
Although traditional methods public affairs components are still valuable, social media channels have experienced a meteoric rise in their ability to shape and influence policy worldwide over the past year.
Today, Edelman released the findings of our 2010 Capital Staffer Index during an event hosted in the Washington, DC office. Edelman’s Public Affairs & StrategyOne teams interviewed senior legislative staffers around the globe in several capital cities including Berlin, Brussels, London, Paris and Washington to determine the role and influence of various communications channels both online and off. Below are some of my initial — and personal — thoughts about the U.S. survey results.
Rep. John Culberson (R-TX) is on Twitter @johnculberson. So is Rep. Tim Ryan (D-OH) @timryan. For those who don’t know, Twitter is a microblog that enables users to “tweet” out short text messages in 140 characters or less (about a sentence or two) designed to answer this question: “What are you doing right now?”
The popularity of the site has certainly grown, especially in the world of politics in recent months:
The White House has been on Twitter for about a year. UPDATE 1/2009: President George W. Bush’s Twitter account (@TheWhiteHouse) was closed shortly after President Obama was sworn-in. The new account may be found at @whitehouse.
Many presidential hopefuls were Twitterng early in the 2008 campaign including Sens. Edwards, Obama, Clinton and McCain.
At the Personal Democracy Forum (PdF) on June 23-24 in New York, Ana Marie Cox moderated a policy debate between Liz Mair (for McCain) and Mike Nelson (for Obama) via Twitter (hashtag: #pdfdebate).
Just this past week, British Prime Minister Gordon Brown was Twittering live from the G8 Summit in Toyako, Japan.
Lawrence Lessig, a Stanford Law Professor, author and Internet civil liberties advocate made two annoucements on his blog this week – the formation of Change Congress and that he is considering a run for Congress in California’s 12th District to fill the seat of late Congressman Tom Lantos.
As a self-proclaimed “progressive (pc word for liberal),” Lessig will most likely face former state Sen. Jackie Speier in the Democratic primary and he responded to strong objections from some that his entrance into the race would only serve to stall her “deserved” bid.Will Oremus of the San Jose Mercury News reports:
Known as a fighter for the public interest in the Internet age, Lessig has picked Congress as his latest target. His bid to replace the late Tom Lantos, D-San Mateo, would be part of his broader campaign finance reform project, called “Change Congress.”