Today, Edelman released the findings of our 2010 Capital Staffer Index during an event hosted in the Washington, DC office. Edelman’s Public Affairs & StrategyOne teams interviewed senior legislative staffers around the globe in several capital cities including Berlin, Brussels, London, Paris and Washington to determine the role and influence of various communications channels both online and off. Below are some of my initial — and personal — thoughts about the U.S. survey results.
This week, Edelman released TweetLevel, the latest web-based tool designed to measure one’s “importance” on Twitter.
Twitter’s founders had a pretty basic, yet novel idea. They wanted to create a platform where users could connect with each other online to answer one simple question, “What are you doing?”
I’ll admit that when I first joined (@almacy), I just didn’t get it. Besides a few close family members and friends, I remember thinking, “Who really cares what I’m doing?” In fact, my first tweet isn’t exactly going to assist in solving global strife.
From Moldova to Motrin Moms, Twitter has become the arena of coordinated, widespread revolution several times over the last year. Still, when we look back on how the microblogging platform has evolved into a low-barrier tool for grassroots organizing, these will only be footnotes to the events of the last few days in Tehran. As protestors took to the streets of Iran to voice their discontent with the 2009 presidential election results, people from around the world were attentively watching updates from the ground on Twitter, long before hearing reports from any major news outlets.
The collection of status updates on Twitter provided the world an inside look on the dire situation within Iran from firsthand accounts, each message deeply personal and compelling to a worldwide audience. But when the masses turned to their favorite cable news network for more information, they were met with Mike Huckabee talking about credit cards or other irrelevant programming. With no recognizable coverage in mainstream media as events unfolded, it led users to cry foul on the news networks, demanding more information than 140 characters could deliver.