Campaign 2012 Social Media Scorecard

Campaign 2012, Internet, politics, social media, Washington DC, White House 5 Comments

As the 2012 presidential campaign continues to heat up, Election Day 2011 is just around the corner. In less than twelve days, Americans will head to the polls on Tuesday, November 8th to cast votes for various state and local candidates. And, we’ll be almost exactly one year away from voting to determine whether President Obama will serve a second term.

Campaign 2012 Social Media ScorecardThis morning, I had the pleasure of speaking at the Holmes Report’s ThinkTank Live event here in Washington, DC where I discussed the evolving media landscape and the role of social media in shaping politics and public policy. In preparation, I got to thinking about how social media was impacting the election process this early in the race. Between the Romney-Perry video battles and the buzz around Herman Cain’s “smoking” ad featuring his chief of staff Mark Block, it was a perfect week to perform a little deeper analysis.

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Maybe 2010 Wasn’t So Bad After All

Internet, news, politics, public relations, social media 2 Comments

Well, January 2011 is now behind us — and what a month it has been. Between the tragic shooting of Rep. Gabrielle Giffords in Arizona and complete Middle East meltdowns in Tunisia, Egypt and Jordan, one can only hope that things will get better! I remember so many people anxious to turn the calendar after last year but thought I’d take one last look back before officially saying goodbye.

In January 2010, I compiled a list of the Top 2009 news stories that either began on the Internet or gained additional steam online due to the impact of social media. After receiving a lot of terrific feedback, I decided to do it again. However, this time I tracked the stories in real time as the year progressed as opposed to trying to remember the sequence of events at the end of the year.

Since I live and work in Washington, DC, I tried to keep a special eye out for stories related to politics and/or government. Now that most of the stats are in and stories have unfolded — one month into 2011 — let’s take a journey back. Without further ado, here are my Top 20 Social Media News Stories of 2010 (in chronological order).

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Top 20 Social Media News Stories of 2009

Internet, news, politics, social media 10 Comments

2009 will most likely be remembered as the year that the Internet expanded beyond the tech set as more people flocked to the web to search and share information — largely due to the growth of social media and the rapid advancements in mobile handheld technology.

Social Media 2009Whether in news, entertainment, sports or politics, just about everyone launched a Twitter account this year. At the time of this post, Ashton Kutcher topped the list with 4.2 million followers with Britney Spears, Ellen DeGeneres, Barack Obama, Oprah Winfrey, John Mayer, CNN, Twitter, Ryan Seacrest and Kim Kardashian rounding out the Top 10 Twitter users.

Facebook, with 350 million users, was the top search term in 2009 and hit #1 for the first time as the most visited site in the U.S. on Christmas and Christmas Eve.

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Feed me, Facebook!

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In today’s Fortune Magazine, David Kirkpatrick asks “Is Facebook worth your time?” He argues that many adults probably won’t find utility in the social network and need a reason to sign up. 

One reason, he suggests, is the “news feed” which is a running list of what your friends have been up to since you last checked in.  Agreed, that’s pretty useful.  I value my friends, which means that I value their opinions and am interested in their activities.  So, for me, it’s a passive way to keep up with them in a fast-paced digital world.

For example, in my feed today I saw some terrific photos that friends uploaded from the Papal visit to the White House earlier this week, found out that 20 of my friends and I are all attending the same conference in June, saw a congratulatory note from one friend to another for a job well done, and learned about three new groups that had formed on issues where I have interest.

Facebook: Friday Night LightsI recently saw an ad on Facebook asking viewers of NBC’s “Friday Night Lights” to sign an online petition to convince the network execs to change their decision to cancel the show.  As a fan, I have FNL listed among my favorites on my profile and assume the ad appeared as a result.  So, I obliged and added my name to the list of supporters. 

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SXSWi Round-Up

public relations, Web 3.0 2 Comments

Despite my United Airlines snafu, I finally made it to Austin and had a couple productive days at SWSW Interactive (SXSWi).  However, I had to leave a little early for an offsite meeting in NY on a rainy Monday morning before the conference officially ended.  In fact, the music and film portion of SXSW – the highlight for most attendees – was just gearing up. 

On my way to the Austin airport, my cab driver remarked that I was leaving before all the real fun began!  Thanks.  So, I boarded my plane and started thinking about what he said and had to disagree.  I learned a little bit, met some great new people and actually had fun doing it.  

Not sure there were any groundbreaking new developments this year, but this was my first SXSW so somewhat hard to judge.  Having said that, I felt confident when I walked out of each discussion that I had a strong grasp of the material covered.  Wow, sounds like I am in college again.

The first session I attended was entitled “Filching Design: When the Shoe Fits.” I really liked Luke Wroblewski’s (LukeW Interface Designs/Yahoo) presentation who showed various sites with similar designs and polled the audience as to whether they were “filch or fair.”  

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