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Campaign 2012 Social Media Scorecard

Campaign 2012, Internet, politics, social media, Washington DC, White House 3 Comments

As the 2012 presidential campaign continues to heat up, Election Day 2011 is just around the corner. In less than twelve days, Americans will head to the polls on Tuesday, November 8th to cast votes for various state and local candidates. And, we’ll be almost exactly one year away from voting to determine whether President Obama will serve a second term.

Campaign 2012 Social Media ScorecardThis morning, I had the pleasure of speaking at the Holmes Report’s ThinkTank Live event here in Washington, DC where I discussed the evolving media landscape and the role of social media in shaping politics and public policy. In preparation, I got to thinking about how social media was impacting the election process this early in the race. Between the Romney-Perry video battles and the buzz around Herman Cain’s “smoking” ad featuring his chief of staff Mark Block, it was a perfect week to perform a little deeper analysis.

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Maybe 2010 Wasn’t So Bad After All

Internet, news, politics, public relations, social media 2 Comments

Well, January 2011 is now behind us — and what a month it has been. Between the tragic shooting of Rep. Gabrielle Giffords in Arizona and complete Middle East meltdowns in Tunisia, Egypt and Jordan, one can only hope that things will get better! I remember so many people anxious to turn the calendar after last year but thought I’d take one last look back before officially saying goodbye.

In January 2010, I compiled a list of the Top 2009 news stories that either began on the Internet or gained additional steam online due to the impact of social media. After receiving a lot of terrific feedback, I decided to do it again. However, this time I tracked the stories in real time as the year progressed as opposed to trying to remember the sequence of events at the end of the year.

Since I live and work in Washington, DC, I tried to keep a special eye out for stories related to politics and/or government. Now that most of the stats are in and stories have unfolded — one month into 2011 — let’s take a journey back. Without further ado, here are my Top 20 Social Media News Stories of 2010 (in chronological order).

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Why do Websites suck? Ask a Hippo!

public relations, social media 2 Comments

Last year at Blogworld, I attended a session entitled, “Just the Numbers: Understanding Analytics” with Google’s Avinash Kaushik. It was an outstanding discussion and Kaushik is a terrific speaker. Not only is he brilliant, he is super nice and even hung around to answer questions from those who flocked to meet him after his presentation.

Kaushik’s blog, Occam’s Razor, is a must read for anyone looking to crack the Web analytics nut. After all, it’s all about metrics, right? In fact, I hear this ALL the time: “Dave, I get the Web, but I can’t seem to sell it to those above me. All they care about is the return on investment (ROI).”

I agree. Some things are fairly quantifiable like traffic referrals, page views, media download numbers, and blog rankings. However, other things aren’t as easily measurable such as specific actions that may result from those who read a blog post, watch a YouTube video or join a Facebook group.

HippoKaushik is currently traveling and sharing some of his latest thoughts. At a recent stop last week in Columbus, Ohio, Kaushik spoke with roughly 200 including marketing execs from Procter & Gamble, Victoria’s Secret, Coca-Cola and Timberland. Advertising Age covered his remarks and ran this piece, Google’s ‘Analytics Evangelist’ Explains Why Websites ‘Suck’.

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Google DC’s new digs

Internet, technology, Washington DC No Comments

Google DC reception. Credit: CNETLast night hundreds of Washingtonians braved a cold and wet wintry mix to attend a reception hosted by Google as they unveiled their new DC office space.  Although Google has been in Washington for some time, occupying temporary offices on Penn Ave, this move is significant primarily because it further evidences the search giant’s commitment to establishing a stronger, more permanent presence in the nation’s capital.

The New York Ave location is home to approximately 15 Googlers for now – with ample room to expand.  In keeping with Silicon Valley style, the space itself looks more like the Googleplex in Mountain View, rather than a traditional, stodgy law firm which is a welcome departure – and an indication that times, they are a changin’! 

Individual work areas are complete with colorful yoga balls, curved desks and open air studio celings.  Various other meeting spaces including conference rooms, a game room lunch room and kitchen bear names familiar to the DC power set such as the Situation Room, Camp David, and even, yes, a Secret Undisclosed Location - which isn’t too secret considering the bold-lettered sign by the door. 

Google CEO Eric Schmidt attended the event, as well as members of Google DC’s leadership team including Alan Davidson, senior policy counsel, Dr. Vint Cerf, chief Internet evangelist, and Bob Boorstin, corporate communications.  

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