This year, we will all witness and likely participate in the 2012 U.S. presidential election in an unprecedented manner thanks to social media and rapidly emerging technology. Not only are the campaigns and mainstream media using these tools, but voters will also have unique opportunities that will help inform their vote on Election Day come November. Here are five ways that digital media is changing the modern political environment in the U.S.:

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Over the past couple weeks, the White House has been all about Twitter.

Of course, President Obama’s team isn’t exactly new to Twitter — and neither is the White House. His official @whitehouse Twitter account has been in use since April 2009 and his @BarackObama campaign handle launched in March 2007. Today, the campaign’s Twitter feed seems to be in full re-election mode with almost 9 million followers and the #Obama2012 staff working to keep it updated with both campaign and official White House news.

So, what’s new? The most recent activity of note is that the president himself is beginning to tweet.

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