December 12, 2008
public relations, social media, Web 3.0
A friend of mine on Twitter @MelaniePhung sent me a few interview questions to answer and asked me to post here on CapitalGig. She’ll post hers on her site, All About Content. Enjoy!
1. How long have you been working in public relations? What attracted you to it?
I officially entered the public relations industry when I joined Waggener Edstrom Worldwide in May 2007. However, I have been working in the communications arena for the past 15 years including the Republican National Committee, Phi Delta Theta Fraternity, Washington Business Journal, C-SPAN, GovTech Solutions, U.S. Department of Education and most recently, the White House. I have always been fascinated by the power of communications, meaning the ability to effectively disseminate and consume information through valuable channels of influence. Whether it’s by word of mouth, print, radio, television, the Internet, or a convergence combo of all the above, methods are quickly evolving to keep pace with societal needs for 24-7 news and information. It is as exciting to watch as it is to participate.
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May 28, 2008
public relations, social media
Last year at Blogworld, I attended a session entitled, “Just the Numbers: Understanding Analytics” with Google’s Avinash Kaushik. It was an outstanding discussion and Kaushik is a terrific speaker. Not only is he brilliant, he is super nice and even hung around to answer questions from those who flocked to meet him after his presentation.
Kaushik’s blog, Occam’s Razor, is a must read for anyone looking to crack the Web analytics nut. After all, it’s all about metrics, right? In fact, I hear this ALL the time: “Dave, I get the Web, but I can’t seem to sell it to those above me. All they care about is the return on investment (ROI).”
I agree. Some things are fairly quantifiable like traffic referrals, page views, media download numbers, and blog rankings. However, other things aren’t as easily measurable such as specific actions that may result from those who read a blog post, watch a YouTube video or join a Facebook group.
Kaushik is currently traveling and sharing some of his latest thoughts. At a recent stop last week in Columbus, Ohio, Kaushik spoke with roughly 200 including marketing execs from Procter & Gamble, Victoria’s Secret, Coca-Cola and Timberland. Advertising Age covered his remarks and ran this piece, Google’s ‘Analytics Evangelist’ Explains Why Websites ‘Suck’.
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February 18, 2008
Campaign 2008, public relations, White House
No doubt, this is how newsman Les Nessman and Dr. Johnny Fever would be singing the WKRP theme song today in our converged digital world.
After snow and ice forced a cancellation last week, I head to Ohio tomorrow to speak at the rescheduled luncheon sponsored by PRSA Cincinnati and Business Wire to discuss the changing influence of communications in the digital age. In addition, we’ll take a look at the Internet’s affect on the American political process – both on the campaign trail and in the halls of government.
As a bonus, I will answer all questions about the current race for the White House and promise to accurately predict the winner of Ohio’s primary election on March 4.
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