Tagged: social media
I decided to take a look at how some of the top presidential contenders were using various social media platforms. Specifically, I set out to aggregate data to include the number Facebook likes, Twitter followers, YouTube views, Foursquare fans, Flickr photos, LinkedIn friends and Google+ circles. Of course, when measuring ultimate campaign success, it’s not just about numbers but I do think that they can be an indication as to whether a candidate is building support or if specific messages are resonating.
Edelman’s Public Affairs & StrategyOne teams interviewed senior legislative staffers around the globe in several capital cities including Berlin, Brussels, London, Paris and Washington to determine the role and influence of various communications channels both online and off.