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Friday Five: Digital Road to the White House

Campaign 2012, government, Internet, politics, social media, technology, Washington DC, White House No Comments

Friday5: Digital Road to the White HouseThis year, we will all witness and likely participate in the 2012 U.S. presidential election in an unprecedented manner thanks to social media and rapidly emerging technology. Not only are the campaigns and mainstream media using these tools, but voters will also have unique opportunities that will help inform their vote on Election Day come November. Here are five ways that digital media is changing the modern political environment in the U.S.:

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Highlights from #GOP2012

Campaign 2012, government, history, Internet, politics, social media, White House No Comments

The social media numbers are in from last week’s Republican National Convention in Tampa, Florida and they are impressive!

GOP 2012 Social Numbers

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GOP Gears Up for Tampa

Campaign 2012, government, politics, social media, technology, White House No Comments

As delegates make their way to Tampa, Florida next week for the 2012 Republican National Convention, staff and volunteers are working diligently to ensure that all Americans can participate — whether in person or remotely. Thanks to advanced technology through partnerships with AT&T, Microsoft and Google along with social media use among participants and viewers alike, they can!

According to a recent video released by convention organizers as part of their “Convention Insider” series, the goal is to make this the “most open and accessible event of its kind.”

Follow along via Twitter @GOPconvention (#GOP2012), Facebook, YouTube, and the official 2012 GOP Convention website at http://www.gopconvention2012.com.

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Welcome to the Convention Without Walls (GOP Convention)

Campaign 2012 Social Media Scorecard

Campaign 2012, Internet, politics, social media, Washington DC, White House 3 Comments

As the 2012 presidential campaign continues to heat up, Election Day 2011 is just around the corner. In less than twelve days, Americans will head to the polls on Tuesday, November 8th to cast votes for various state and local candidates. And, we’ll be almost exactly one year away from voting to determine whether President Obama will serve a second term.

Campaign 2012 Social Media ScorecardThis morning, I had the pleasure of speaking at the Holmes Report’s ThinkTank Live event here in Washington, DC where I discussed the evolving media landscape and the role of social media in shaping politics and public policy. In preparation, I got to thinking about how social media was impacting the election process this early in the race. Between the Romney-Perry video battles and the buzz around Herman Cain’s “smoking” ad featuring his chief of staff Mark Block, it was a perfect week to perform a little deeper analysis.

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2010 Capital Staffers Index

E-Gov, government, Internet, politics, public relations, social media, Washington DC, White House 1 Comment

2010 Capital Staffers IndexToday, Edelman released the findings of our 2010 Capital Staffer Index during an event hosted in the Washington, DC office. Edelman’s Public Affairs & StrategyOne teams interviewed senior legislative staffers around the globe in several capital cities including Berlin, Brussels, London, Paris and Washington to determine the role and influence of various communications channels both online and off. Below are some of my initial — and personal — thoughts about the U.S. survey results.

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Top 20 Social Media News Stories of 2009

Internet, news, politics, social media 9 Comments

2009 will most likely be remembered as the year that the Internet expanded beyond the tech set as more people flocked to the web to search and share information — largely due to the growth of social media and the rapid advancements in mobile handheld technology.

Social Media 2009Whether in news, entertainment, sports or politics, just about everyone launched a Twitter account this year. At the time of this post, Ashton Kutcher topped the list with 4.2 million followers with Britney Spears, Ellen DeGeneres, Barack Obama, Oprah Winfrey, John Mayer, CNN, Twitter, Ryan Seacrest and Kim Kardashian rounding out the Top 10 Twitter users.

Facebook, with 350 million users, was the top search term in 2009 and hit #1 for the first time as the most visited site in the U.S. on Christmas and Christmas Eve.

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TweetLevel: Rating Twitter Influence

Internet, public relations, social media, technology, Web 3.0 2 Comments

This week, Edelman released TweetLevel, the latest web-based tool designed to measure one’s “importance” on Twitter.

TweetLevelFor those who haven’t given in to peer pressure to join the site yet, Twitter is a “microblog” that enables users to share thoughts, activities and news via 140 character text updates.

Twitter’s founders had a pretty basic, yet novel idea. They wanted to create a platform where users could connect with each other online to answer one simple question, “What are you doing?”

I’ll admit that when I first joined (@almacy), I just didn’t get it. Besides a few close family members and friends, I remember thinking, “Who really cares what I’m doing?” In fact, my first tweet isn’t exactly going to assist in solving global strife.

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The Twitter Revolt Against Mainstream Media

government, politics, social media, technology 2 Comments

From Moldova to Motrin Moms, Twitter has become the arena of coordinated, widespread revolution several times over the last year. Still, when we look back on how the microblogging platform has evolved into a low-barrier tool for grassroots organizing, these will only be footnotes to the events of the last few days in Tehran. As protestors took to the streets of Iran to voice their discontent with the 2009 presidential election results, people from around the world were attentively watching updates from the ground on Twitter, long before hearing reports from any major news outlets.

Iranian protestsThe collection of status updates on Twitter provided the world an inside look on the dire situation within Iran from firsthand accounts, each message deeply personal and compelling to a worldwide audience. But when the masses turned to their favorite cable news network for more information, they were met with Mike Huckabee talking about credit cards or other irrelevant programming. With no recognizable coverage in mainstream media as events unfolded, it led users to cry foul on the news networks, demanding more information than 140 characters could deliver.

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An Interview with David Almacy by Melanie Phung

public relations, social media, Web 3.0 2 Comments

A friend of mine on Twitter @MelaniePhung sent me a few interview questions to answer and asked me to post here on CapitalGig. She’ll post hers on her site, All About Content. Enjoy!

THE QUESTIONS

1. How long have you been working in public relations? What attracted you to it?

I officially entered the public relations industry when I joined Waggener Edstrom Worldwide in May 2007. However, I have been working in the communications arena for the past 15 years including the Republican National Committee, Phi Delta Theta Fraternity, Washington Business Journal, C-SPAN, GovTech Solutions, U.S. Department of Education and most recently, the White House. I have always been fascinated by the power of communications, meaning the ability to effectively disseminate and consume information through valuable channels of influence. Whether it’s by word of mouth, print, radio, television, the Internet, or a convergence combo of all the above, methods are quickly evolving to keep pace with societal needs for 24-7 news and information. It is as exciting to watch as it is to participate.

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Motrin Moms

public relations, social media No Comments

Motrin ran into a bit of trouble with their new ad campaign this weekend. They did a nice job with the creative, the script is tight and the animation in the video itself is pretty well done but there was just one *minor* problem. Their message angered their primary target audience: Moms!

Basically, their campaign is centered around the premise that “wearing babies” (carrying i.e. BabyBjörn style) can be, well, a pain – in the neck, shoulders, lower back, etc.

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