Motrin Moms

posted in: public relations, social media | 0

Motrin ran into a bit of trouble with their new ad campaign this weekend. They did a nice job with the creative, the script is tight and the animation in the video itself is pretty well done but there was just one *minor* problem. Their message angered their primary target audience: Moms!

While in Austin, I Met a House

posted in: E-Gov, social media, Web 3.0, White House | 6

I love Austin, Texas!  Seriously, what’s not to like?  It’s both a powerful capital city and a happening college town with great food, terrific music, historic films and, of course, the craziness of 6th Street!  I have been there several times … Continued

Why do Websites suck? Ask a Hippo!

posted in: public relations, social media | 2

Last year at Blogworld, I attended a session entitled, “Just the Numbers: Understanding Analytics” with Google’s Avinash Kaushik. It was an outstanding discussion and Kaushik is a terrific speaker. Not only is he brilliant, he is super nice and even … Continued

Feed me, Facebook!

posted in: social media | 5

In today’s Fortune Magazine, David Kirkpatrick asks “Is Facebook worth your time?” He argues that many adults probably won’t find utility in the social network and need a reason to sign up.  One reason, he suggests, is the “news feed” which is a running … Continued

Living Online in Cincinnati…


No doubt, this is how newsman Les Nessman and Dr. Johnny Fever would be singing the WKRP theme song today in our converged digital world. After snow and ice forced a cancellation last week, I head to Ohio tomorrow to speak at the rescheduled luncheon … Continued

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