This year’s expanded report is the third annual survey based on interviews with over 500 senior staffers (legislative directors and above) from capital cities in 11 different countries around the world including Washington DC, Brussels, London, Beijing, Ottawa, Mexico City, Paris, Berlin, New Delhi, Buenos Aires and Brasilia.

Although traditional methods public affairs components are still valuable, social media channels have experienced a meteoric rise in their ability to shape and influence policy worldwide over the past year.

Specifically, policymakers have shown a dramatic increase in their use of Twitter, Facebook and mobile technology which underscores the importance of social media and the Internet in educating policymakers and galvanizing them to support a policy issue.

Highlights include:

• 60% of staffers learned about a policy issue for the first time online
• 1/3 changed their position on policy issues based on online information
• 80% of staffers still view in-person visits, phone calls and written letters as effective
• A majority (53%) of policymakers use Twitter
• Poor messaging and lack of grassroots support lead among top campaign “fail factors”

Other global data from the report may be found in the Slideshare PowerPoint and infographic posted below.

RELATED

Edelman Friday Five: 2011 Capital Staffers Index
______

Originally posted on Edelman on Influence

This morning, I had the pleasure of speaking at the Holmes Report’s ThinkTank Live event here in Washington, DC where I discussed the evolving media landscape and the role of social media in shaping politics and public policy. In preparation, I got to thinking about how social media was impacting the election process this early in the race. Between the Romney-Perry video battles and the buzz around Herman Cain’s “smoking” ad featuring his chief of staff Mark Block, it was a perfect week to perform a little deeper analysis.

So, I decided to take a look at how some of the top presidential contenders were using various social media platforms. Specifically, I set out to aggregate data to include the number Facebook likes, Twitter followers, YouTube views, Foursquare fans, Flickr photos, LinkedIn friends and Google+ circles. Of course, when measuring ultimate campaign success, it’s not just about numbers but I do think that they can be an indication as to whether a candidate is building support or if specific messages are resonating (i.e. Cain’s 9-9-9 plan).

While researching, I looked for the official 2012 campaign accounts even though there might be other user accounts related to the same candidate. For example, Rep. Michele Bachmann (R-MN-6th) has an official Twitter account (@MicheleBachmann) with over 108k followers that her Congressional office maintains which is different than the account (@TeamBachmann) that her presidential campaign uses.

Sometimes it was easy to differentiate between several accounts because most of the official campaign websites provide links and/or widgets to their social media properties so I didn’t have to rely on search to find the best account. In other cases, it was difficult to locate the proper accounts because they were lost among parody and/or “unofficial” pages likely set-up by supporters.

Below is the complete list of accounts that I was able to locate. Click on the icon that runs horizontally across from the candidate’s name to view the related campaign social media property or group.

	Facebook	Twitter	YouTube	Foursquare	Flickr	LinkedIn	Google+
Obama							X
Romney							X
Perry
Paul				X
Bachmann				X		X	X
Cain
Huntsman*				X	X	X
Gingrich					X

The final issue was to determine the order of how I should list each of the candidates. My first instinct was to do so in alphabetical order by last name in the spirit of fairness. Then I considered doing it based on early poll performances, however, I ultimately decided to list them based on what really matters at this point in the race… money in the bank. I used the “Total Money Raised” data provided by Roaring Republican, which posted the latest Third Quarter 2011 Fundraising Numbers as of October 18, 2011.

Key Takeaways

• Clearly, the power of incumbency is a huge advantage for President Obama. Picking up where he left off after Campaign 2008, the Obama camp now boasts over 23.7M Facebook likes and 10.8M Twitter followers. In fact, the president is the first politician to crack 10M followers and the only non-entertainer in the Twitter Top 10). Basically, he overpowers everyone in the GOP field in almost every category with only two exceptions: 1) President Obama himself did not have a profile on Google+ and 2) the Obama campaign didn’t have a presence on Foursquare. However, the White House does have a branded Foursquare page so I included that in the grid.

  Earlier this week, the Obama 2012 campaign broke new ground when they launched a new page on the popular micro-blogging platform Tumblr which will serve as an ideal host to various forms of digital content and social media sharing.

• On the other side of the aisle, it’s a pretty crowded Republican field but former Massachusetts Governor Mitt Romney seems to be emerging as the one to beat as we near primary season — but it’s still early. Romney finishes way ahead of his GOP counterparts on Facebook with 1.1M likes with Ron Paul at a distant second with 565k. Romney has the third most Twitter followers but is second to last on YouTube with only 1.8M total upload views of his 57 videos.

• Earlier today, it was reported that Godfather’s Pizza CEO and political newcomer Herman Cain is performing surprisingly well in initial primary state polling placing second behind Romney in Iowa, New Hampshire, South Carolina and Florida. He’s holding his own in social media, though some of that may be misleading since the most recent “smoking” video attained about 1M views since it was posted on October 19th due to some criticism and scrutiny as to the message behind it. Again, the numbers are impressive but one could argue that it’s not helping the campaign. In addition, he has only raised about $5M so the question remains as to whether he can sustain his poll numbers, continue to build more support, increase his financial position and pose a serious challenge for the nomination.

• Meanwhile, Texas Governor Rick Perry still enjoys broad support and has a decent amount of cash on hand but his decision to skip some of the upcoming debates, likely after perceived poor performances in the past, has many wondering whether he’s up to the task. Governor Perry and Herman Cain are the only two candidates in the top tier who have a social media presence on all seven of the social media outlets evaluated, though admittedly there’s some confusion on a couple of the accounts as to whether some of Perry’s content was generated due to his role as Governor of Texas or whether it was officially posted as part of the presidential campaign. For example, 13k photos on Flickr seem to be a mix of both — and that’s a ton of photos but nowhere close to the 56k that President Obama has posted, in addiiton to the 52 sets of photos on the official White House Flickr photostream.

• Texas Congressman Ron Paul enjoys very strong support online and much of that dates back to Campaign 2008. There are still digital remnants from the race four years ago and it appears that he’s continued to use the “/ronpaul” username consistently across all accounts for quite some time which will certainly skew the numbers a bit. In other words, it’s unclear how many joined his current cause as opposed to 2008, but in some ways it doesn’t matter. Those who supported him in the last cycle may still be loyal this time around and probably explains why he has been able to build up a relatively healthy campaign war chest.

• The Team Bachmann approach is interesting and makes it clear that there’s a distinction between Rep. Michele Bachmann‘s presidential bid and her role in the U.S. Congress. Of course, there are limitations when posting official tweets vs. campaign updates (i.e. requests for donations) so it’s good to see that they have drawn a line firmly between the two. Almost 460k people like Rep. Bachmann on Facebook and it seems that is her strongest social media outlet with Twitter and YouTube close behind.

• Perhaps what is most interesting is that former House Speaker Newt Gingrich (R-GA) is dead last in Facebook likes at 157k but wins decisively in every other social media platform with 1.3M followers on Twitter, almost 5M total upload views of 184 videos, 2,800 Foursquare followers and has been added in over 16k circles on Google+. Oddly, no Flickr page for the Speaker but there are over 270 photos posted to Facebook. Yet, despite these impressive numbers, strong name ID and regular media appearances over the years, Newt has only managed to raise $2.6M which is at rock bottom on this list and poses a real threat to the future of his campaign.

Bottom Line

Speaker Gingrich wins hands down when it comes to his digital share of voice but finishes dead last in fundraising. Governor Romney has a strong online presence, as well, and his support seems to be growing the most rapidly both online and off. Herman Cain is making a strong run in the polls but the ability to sustain and raise money will determine how long he remains in the race through the primary season.

It will be interesting to see how these numbers and donations change over the next several months and I’ll plan to post an update as the race matures. In the meantime, would love to hear your thoughts, as well.

As stated at the outset of this post — we are about a year away from the ultimate poll, Election Day 2012. On that day, the only friends and followers that matter to candidates are those that cast their votes!

Here’s a short video that the Holmes Report asked me to post to help promote today’s event. In it, I briefly discuss the importance of social media in the political process.

UPDATE 10/28/11*
Former Utah Governor and GOP presidential candidate Jon Huntsman gained some steam via YouTube when his daughters posted their parody “smoking” video in response to the Cain ad. However, the popular video was posted on a separate account instead of the official Jon2012HQ YouTube channel with 69 videos and over 269k total views. Incidentally, the campaign also has a Jon2012 Vimeo account linked directly from their website. I didn’t include the Huntsman campaign in the original tally, but after the video was released I decided to go back and take another look. Links to the Jon 2012 social media accounts have been added to the chart above. On Twitter, the @Jon2012girls have almost 8k followers which is impressive, especially considering that their father’s campaign account nears 46k. About half as many people support Huntsman on Facebook with almost 22k likes.

UPDATE 11/4/11
For those wondering if the current sexual harrasment allegations leveled at Herman Cain from his time at the National Restaurant Association are hurting his campaign, the answer is that it may be too early to tell. His poll numbers seem to be holding strong and both his Facebook and Twitter support increased with 329,515 likes and 153,506 followers respectively since 10/27/11. However, the real measurement will be whether funds will continue to pour in. If his presidential bid is to survive, there’s no question that this Wednesday’s CNBC GOP debate will be an important night for Cain to demostrate resilience and strength in the face of controversy.

Of course, President Obama’s team isn’t exactly new to Twitter — and neither is the White House. His official @whitehouse Twitter account has been in use since April 2009 and his @BarackObama campaign handle launched in March 2007. Today, the campaign’s Twitter feed seems to be in full re-election mode with almost 9 million followers and the #Obama2012 staff working to keep it updated with both campaign and official White House news.

So, what’s new? The most recent activity of note is that the president himself is beginning to tweet.

Officially, his first tweet was back on January 18, 2010 when President Obama “pushed the button” on a tweet from the @RedCross account. He and Mrs. Obama were visiting Red Cross headquarters to tour the disaster operations center and discuss Haiti relief efforts.

Fast forward 17 months later to June 19, 2011 when the president actually tweeted this message on Father’s Day, “Being a father is sometimes my hardest but always my most rewarding job. Happy Father’s Day to all the dads out there. -BO” The campaign indicated that future posts by the Commander-in-Chief would be designated by a “-BO” signature.

Last week the White House announced plans to host an inaugural Twitter Townhall (HT Alex Howard) on July 6, 2011 moderated by Twitter founder Jack Dorsey.

From the release, “White House to Host Twitter @TOWNHALL” on June 30, 2011:

Today, the White House announced through its official Twitter account, @whitehouse, that it will host its first ever Twitter town hall on Wednesday, July 6 at 2 PM ET in the East Room of the White House. Twitter co-founder and Executive Chairman Jack Dorsey will moderate a conversation between President Obama and Americans across the country about the economy and jobs. Starting today, twitter users can submit questions using the hashtag #AskObama. More information from Twitter can be found at the event’s homepage: http://askobama.twitter.com.

Today, the White House also announced its first “Tweetup.” A portion of the Twitter town hall’s live audience will be drawn from people who follow @whitehouse and visit whitehouse.gov/tweetup to sign up. This “Tweetup” will be the first one the White House hosts; future Tweetups will provide @whitehouse followers with the opportunity to attend events, engage with Administration officials, and share their ideas with other @whitehouse followers.

Just today on Independence Day, Vice President Joe Biden joined the Twitter conversation with the launch of his official @VP account. Of course, with only 3,700 followers (at the time of this post), he has a long way to go before catching up with his Democratic veep predecessor Al Gore with 2.2 million, but he’s off to a good start with this first tweet.

In addition to @whitehouse with its 2.25 million followers, several other White House offices, programs and staffers also maintain Twitter accounts including Let’s Move! (@letsmove), Joining Forces (@joiningforces), White House Press Secretary Jay Carney (@PressSec), Communications Director Dan Pfeiffer (@pfeiffer44), Director of Progressive Media & Online Response Jesse Lee (@jesseclee44), Director of Digital Strategy Macon Phillips (@macon44), and White House Photographer Pete Souza (@petesouza).

Clearly, as Campaign 2012 gears up, all of this new activity means that the Excel spreadsheet with official social media account usernames and passwords continues to grow — while a number of official dot gov websites are headed for the “chopping block.”

Will all of these accounts be actively used for sustained engagement or become dormant after they are no longer needed? The issue of transition is an important one — and even the current White House received some criticism when they first came to office for their delay in updating the @BarackObama Twitter feed in the weeks between Election Day in November 2008 and Inauguration on January 20, 2009.

More recently, there was a sizable gap in usage of the White House Press Secretary Twitter handle @PressSec in the transition between Robert Gibbs and Jay Carney back in February 2011. (PHOTO)

Of course, transition is always challenging and whether it’s in two years or six, it is bound to happen again and one has to wonder what will happen to all those official social media sites? Obviously, this is a subject that merits deeper thinking and at the very least — probably a future blog post!

There was confusion when @TheWhiteHouse, launched in September 2007 during President George W. Bush’s Administration, was wiped out after President Obama’s White House officially joined Twitter.

In either case, engagement and interaction with our leaders is always a good thing regardless of the medium — whether the questions and answers are sent via handwritten letter, audio, email, video or even 140 characters.

UPDATE

More details on the #AskObama Town Hall. (Twitter blog, 7/5/11)

To have your voice heard, tweet your questions on the economy and be sure to include the hashtag #AskObama. You can track the conversation in three great ways: Watch the event live at http://askobama.twitter.com, follow live Tweets from @townhall, or search the hashtag #AskObama.

MEDIA

VIDEO: President Obama White House Twitter Town Hall Meeting (C-SPAN)

Twitter town hall: Obama tops 140 characters (Julie Mason, Politico)

Obama Averaged 2,099 Characters in His Twitter Answers (Michael Shear, New York Times)

@USChamber Crashes WH Twitter Party (FamousDC)

Obama faces deluge of tweets on jobs in Twitter town hall (Mimi Hall and David Jackson, USA Today)

Who Didn’t Participate in Twitter’s Town Hall? (Jesse Thomas, JESS3 via Forbes)

RELATED

Remarks by the President in Twitter Town Hall (The White House) | Watch the entire event via the White House YouTube channel.

Video: The President Tweets from the White House (The White House Blog)

Whether in news, entertainment, sports or politics, just about everyone launched a Twitter account this year. At the time of this post, Ashton Kutcher topped the list with 4.2 million followers with Britney Spears, Ellen DeGeneres, Barack Obama, Oprah Winfrey, John Mayer, CNN, Twitter, Ryan Seacrest and Kim Kardashian rounding out the Top 10 Twitter users.

Facebook, with 350 million users, was the top search term in 2009 and hit #1 for the first time as the most visited site in the U.S. on Christmas and Christmas Eve.

Every minute, 20 hours of video is uploaded to YouTube and in 2009 the site served an estimated 75 billion video streams to 375 million unique visitors. According to the New York Times, “the average YouTube user watched 83 clips in October, compared with 53 a year earlier.” Also, with over 3.8 billion search queries on YouTube in 2009, it became the 2nd largest search engine behind Google, beating out Bing and Yahoo!.

On these sites, and countless others, users commented, shared, posted and even reported on their own in real time. Many news stories started online before making their way into the “mainstream media” and some merely took on lives of their own as the Web augmented coverage and reach.

In discussing some of the most memorable over the past 12 months with friends and colleagues, I decided to compile them in an end of the year list. So, here we go. Below is my Top 20 Social Media News Stories of 2009 (in chronological order).

1. Sully Lands on the Hudson
1/15/09 – A couple weeks into the new year, it seemed that there was apparently another tragic accident involving airline travel. Yet this time, it was an epic and heroic tale about Captain Chesley “Sully” Sullenberger, a skilled former USAF fighter pilot who landed US Airways #1549 on the Hudson River in New York after birds flew into the plane’s engines causing them to stall. Sully managed to successfully guide the plane in a textbook water landing (assuming there is such a thing), avoided Manhattan, saved the lives of everyone on board, then assisted the crew in evacuating more than 150 people to safety. Many first learned of the story from Twitter. The first photo after the incident emerged via TwitPic from Janis Krums who witnessed it and tweeted while aboard the ferry that was on its way to retrieve the passengers and the crew. An amazing story indeed.

2. Walking in Memphis
1/15/09 – Ironically, on the same day that Sully landed in the Hudson, former Ketchum VP James Andrews caught quite a bit of online heat when he disparagingly tweeted about Memphis after meeting with clients from FedEx — which is headquartered there. In an apology he later posted after FedEx voiced their displeasure, Andrews explained that he posted the comment after an interaction with an “intolerant” person and claimed that his sentiment was not aimed at the entire city. Either way, a good lesson that what you say, even in 140 characters or less, could certainly cause quite a stir.

3. Christian Goes Bale-istic
2/2/09 – While filming “T4: Terminator Salvation” at Kirtland Air Force Base in New Mexico, actor Christian Bale totally lost it after the director of photography accidentally walked onto the set, allegedly “ruining the shot.” Though the flare up actually occurred in July 2008, audio of the incident surfaced in February 2009 and spread quickly online. Warning: Strong language. Not appropriate for kids — or rational human beings who choose to respect each other regardless of one’s lot in life.

4. Susan Boyle’s Dream
4/11/09 – An unlikely star was born on “Britain’s Got Talent” when Susan Boyle, a Scottish woman, stepped to the microphone to perform. Given her plain appearance and shy demeanor, several snickered as she spoke with the judges about why she chose to appear on the British talent show. However, jeers turned to cheers just moments after she started. Boyle wowed the audience with her booming voice as she sang her version of “I Dreamed a Dream.” Several versions of her performance quickly made their way to YouTube and one post alone currently has more than 35 million views. According to Wikipedia, “Boyle’s first album, I Dreamed a Dream, was released on 23 November 2009, and has become Amazon’s best-selling album in pre-sales.” Billboard also reported that “The arrival of ‘I Dreamed a Dream’ … marks the best opening week for a female artist’s debut album since SoundScan began tracking sales in 1991.”

5. Dom-Oh Nos!
4/13/09 – Anyone who has ever worked in a restaurant knows that there are strict laws that govern food preparation and safety procedures in an effort to protect the health of the patrons. Most of us understand that despite the best of intentions, health codes aren’t always followed to the letter 100% of the time. However, Kristy Hammonds and Michael Setzer, two employees from a Domino’s franchise in Conover, NC took that to a new level when they videotaped themselves deliberately performing unsanitary acts with food items and cleaning supplies in the store’s kitchen, then uploaded the clips to YouTube. Though the two claimed it was a “prank” and that they never actually delivered the food, they were still fired and faced felony charges for their actions. Once the video gained attention through Twitter and YouTube, it began to also dominate the search engines and Domino’s Pizza was immediately confronted with a public relations crisis that threatened the reputation of their 50 year-old brand. Domino’s spokesman Tim McIntyre aptly summed it up when he commented, “We got blindsided by two idiots with a video camera and an awful idea.” Patrick Doyle, President of Domino’s USA issued a video response and the company set up a Twitter account @DPZinfo to field inquiries though it looks like they have since moved over to @dominos. In December 2009, Domino’s launched a new marketing campaign in celebration of their 50th year called “The Pizza Turnaround” where they claim they’ve reinvented their pizza recipe (and possibly their tarnished image) from the crust up.

6. Dude, Where Are Your Followers?
4/17/09 – Besides being married to actress Demi Moore, Ashton Kutcher is probably best known for his role as Michael on “That 70′s Show,” his prank TV show “Punk’d” and movies such as “Dude, Where’s My Car?” and this past summer’s release “Spread.” Kutcher gained early popularity on Twitter and in April, took on the Cable News Network (CNN) in a race to be the first Twitter account to reach 1 million followers. Who would’ve thought that @aplusk would be able to top the cable giant (and everyone else in the Twitterverse) but alas, he did. And, as mentioned above, he still sits atop the Twitter throne as the most followed at 4.2 million. CNN is ranked #7 with 2.8 million.

7. Iranian Election
6/12/09 – Perhaps the most compelling and meaningful global use of social media in 2009 occurred when Iranians took to the streets in protest after the 2009 presidential election results in Iran. Mainstream media was slow to provide coverage and the government run media operation in Iran was obviously not going to profile any form of dissent for the world to witness. So, the protestors turned to the Internet to tell their stories. Dave Levy and I co-authored a piece that ran in PRWeek called “Twitter Revolt Against Mainstream Media” where we wrote, “The crowd felt a sense of entitlement for news they wanted covered, and it left the media world playing defense to users who had turned the trending topics sidebar on Twitter’s home page into their own headlines; a user-generated ‘above the fold’ that reflected the group’s dissatisfaction through leads like #CNNFail. Twitter became the instant ombudsman for the media establishment, holding media accountable for what they were – or were not – broadcasting.” The impact online was massive. Twitter delayed their scheduled site maintenance because of the important communications role it was playing. Twitter users changed their profile photo green to demonstrate their support and updated their “Location” to Tehran in an effort to confuse Iranian authorities searching for dissidents. Obviously, the future of the Iranian people still hangs in the balance, yet many Americans are better informed about their plight under a controversial dictator and stand in solidarity with them in their quest for peace and freedom.

8. Saying Goodbye to the King of Pop
6/25/09 – Clearly, the death of Michael Jackson would have been a worldwide story even without the Internet. However, TMZ was the first to break the news that the pop singer had died of cardiac arrest at the age of 50. The Web traffic surrounding his death was massive as millions flocked to Twitter, Facebook, YouTube and blogs to share, comment and learn more. Facebook slowed but held its own. Twitter traffic caused the site to temporarily fall — even the Fail Whale ceased to make an appearance — but the “Michael Jackson” related tweets would top Twitter trends for weeks to come.

9. United Breaks Guitars
7/6/09 – While traveling on a United Airlines flight in 2008 with his band “Sons of Maxwell”, musician Dave Carroll overheard fellow passengers commenting that United baggage handlers were throwing guitars around the tarmac. Attempts to alert the flight attendants were met with indifference. Upon landing, he learned that his $3,500 Taylor guitar had been broken during the trip. After nine months of back and forth communication and failed attempts to obtain a satisfactory resolution, United finally refused to take responsibility or provide any form of reimbursement. So, Carroll wrote a song called “United Breaks Guitars” and produced a video and, of course, posted it to YouTube. It was an instant hit and stirred up additional ire among airline travelers.

10. Erin Andrews Stalked
7/16/09 – ESPN reporter Erin Andrews went public after video of her naked in her hotel room surfaced on the Internet. The video was secretly shot without her knowledge from a video camera set-up to record her through a peephole. In December, Illinois businessman Michael David Barrett pleaded guilty to interstate stalking. He admitted that he followed Andrews and stayed in hotel rooms next door on three occasions. He shot two videos of her while she was nude and was accused of posting them online, as well as attempting to sell them to TMZ.

11. Dancing Down the Aisle
7/19/09 – After the popularity of the December 2007 “Baby Got Back” wedding reception choreography video, it was only a matter of time before others would follow suit. This past summer, Jill Peterson and Kevin Heinz treated their wedding guests to a real show when the entire wedding party — seven bridesmaids, five groomsmen and four ushers — danced down the aisle to Chris Brown’s “Forever” during their ceremony in St. Paul, Minnesota. The “JK Wedding Entrance Dance” even served as inspiration for Jim and Pam’s long awaited wedding on NBC’s “The Office.” In December, another wedding video was posted to YouTube featuring Dana Hanna, a groom who paused during his the middle of his wedding ceremony to update his Facebook marital status and tweet out from the altar.

12. Healthcare Town Hall Protests & SEIU “Thugs”
8/2/09 – In the wake of the conservative Tea Party movement, President Obama and the Democrats continued to try and sell their proposed healthcare program this summer. Several Members of Congress hosted town hall meetings back in their districts alongside Obama Administration officials to answer specific questions and solicit feedback from constituents. Perhaps unexpectedly, many turned out and the discussions were quite heated — and posted on YouTube. U.S. Senator Arlen Specter (D-Pa.) and HHS Secretary Kathleen Sebelius were booed in Philadelphia at one such meeting after their comments about the bill’s length and the need to move fast. In the Tampa Bay area, approximately 1,500 showed up for a “pep rally” co-hosted by the SEIU and attended by U.S. Rep. Kathy Castor. One of the attendees, Barry Osteen, was pushed and slapped by Obama supporter Karen Miracle after debating her husband, Garry. “We have the best health care system in the world and I’m completely happy with what we have,” Osteen said. The violence escalated further when Kenneth Gladney, a self-described black conservative, was physically beaten by SEIU members after U.S. Rep. Russ Carnahan’s town hall meeting in St. Louis, Missouri. The video of Gladney’s attack generated almost instant online outrage that prompted some select mainstream outlets to cover the story.

13. Fired on Facebook
8/14/09 – In my opinion, one of the cardinal rules in social media is to avoid publishing anything online that you wouldn’t say in person. A British woman learned this the hard way after she posted comments about her “pervvy wanker” boss — perhaps forgetting that they were “friends” on Facebook. Of course, he saw the post and responded to her rant via the public Facebook thread. He hit back pretty hard, got a little personal and eventually fired her. And yes, he’s serious.

14. Undercover at ACORN
9/9/09 – Wikipedia describes the Association of Community Organizations for Reform Now (ACORN) as a liberal collection of community-based organizations in the United States that advocate for low- and moderate-income families by working on neighborhood safety, voter registration, health care, affordable housing, and other social issues. In recent years, the organization has come under fire under allegations of voter registration fraud and embezzlement. In an attempt to expose ACORN’s possible unethical and illegal practices, filmmakers James O’Keefe and Hannah Giles teamed up in an undercover sting operation and blogged about it on Andrew Breitbart’s site BigGovernment. While secretly videotaping a meeting with ACORN staff members in Baltimore, Giles posed as a prostitute seeking counsel on how to manipulate the tax code to hide her profession. O’Keefe passed himself off as a pimp looking to funnel proceeds from a brothel full of underage, illegal immigrant sex workers into a potential political campaign. In both cases, two ACORN staff members were complicit in their efforts to assist O’Keefe and Giles in supporting their illegal activity and subverting the law. Though the story initially gained little attention in the mainstream media, the first two videos rapidly gained steam on YouTube, Twitter and Facebook. As news of the scandal grew, the U.S. Census Bureau and the IRS both severed ties with ACORN and eventually both the U.S. House and Senate voted to cut 2009 taxpayer funding of the embattled organization.

15. Best Award Show Interruption of ALL TIME!
9/15/09 – No one quite knew what Kayne West was thinking when he jumped up on stage during the MTV Video Music Awards to interrupt Taylor Swift’s acceptance speech for Best Female Video. He grabbed the microphone out of her hand and exclaimed, “Yo, Taylor! I’m really happy for you. I’ma let you finish, but Beyoncé had one of the best videos of all time.” Everyone was stunned, including Beyoncé. Swift’s confused reaction was short, but classy. Meme sites soon popped up such as this Kanyegate Tumblr feed and ImaLetYouFinish where users can upload their own Kanye-isms. There was also this Kanye-Obama-Wilson mash-up remix which was quite clever. Regardless of one’s opinions on the quality of the music videos, just about everyone was appalled at West’s behavior – including President Obama who off-handedly called the rapper a “jackass” after the incident. Since the remark was caught on tape during an off-the-record portion of a CNBC interview, ABC reporter Terry Moran prematurely tweeted but later deleted begging the question as to whether anything is really off-the-record these days.

16. Meghan McCain TwitPic
10/15/09 – Can’t the daughter of a former presidential candidate and current U.S. Senator lay around her home in a low-cut tanktop, read a little about Andy Warhol over takeout, snap a picture of it and upload it to TwitPic without being called horrible names? Evidently not if you’re last name is McCain.

17. College Sock-Her
11/5/09 – Elizabeth Lambert, a junior defender on the women’s soccer team at the University of New Mexico was captured on video being physically abusive on the playing field vs. BYU in the semifinals of the Mountain West Conference tournament. Lambert (#15) was caught tripping, elbowing and even pulling one player to the ground by her hair. Two BYU forwards/midfielders, freshman Carlee Payne (#7) and junior Kassidy Shumway (#21) seemed to be the primary targets of her attacks. Video of the unsportsmanlike behavior was posted to YouTube by the Associated Press and earned Lambert an indefinite suspension. According to Lambert’s player bio on UNM’s GoLobos athletic site, she is “is majoring in University Studies with a focus on Occupational Therapy.” Ironic, considering her opponents will probably require physical therapy! The best response, however, came from Payne: Scoreboard! BYU won the match 1-0.

18. Vetting Crashers
11/24/09 – The saga of Tareq and Michaele Salahi, the White House party crashers, seems to get more bizarre as time goes on and we may never know all the answers. Apparently, bluffing their way into the White House State Dinner without an official invitation is just the tip of the iceberg. A video of the Salahi wedding (with 1,836 guests) sets the stage quite nicely. Then there were stories of unpaid bills around town, followed by accusations of fraudulent charities via polo matches to save a family owned winery, lies about Michaele’s past (aka Missy Holt, if that is her real name) as a former Redskins cheerleader — all leading up to their quest to appear on the reality show “The Real Housewives of DC.” Sadly, it appears that the only thing real about these two is how much trouble they got themselves into after posting photos of their White House breach on Facebook which provided plenty of fodder in feeding the media frenzy surrounding the details of this still-developing story.

19. Tiger Woods
11/27/09 – Yet again, it was TMZ, the Los Angeles based celebrity gossip site that beat out all the other outlets by reporting that Tiger’s injuries were not caused by a car accident while behind the wheel of his SUV but rather “were inflicted by his wife, Elin Nordegren.” According to reports, she and Tiger were arguing after she had learned about his extramarital affair with Rachel Uchitel (as well as others, we’d learn about later) and an altercation ensued. In the absence of actual B-roll footage to visually support the story, a Taiwanese news station used animation to dramatically reenact the event during their broadcast. Though it’s in Chinese, the images seem quite realistic and probably not too far off from what actually happened that night.

20. DC Snowball Fight
12/19/09 – In late December, the Washington, DC area was hit by a major snowstorm that made its way across the east coast. Total snow accumulation varied between 12 and 22 inches in some areas when it was all said and done. Hashtags such as #snOMG, #thundersnow, #blizzard and #snopocalypse dominated social media sites across the region. Then, someone came up with the idea of organizing a good, old-fashioned neighborhood snowball fight at 14th & U Streets. Word traveled quickly online and about 150 DC residents gathered for the epic showdown. Though the battle was intense (in a lighthearted way), people did take timeouts for passing cars and to help bail vehicles out of multiple snowbound predicaments. Police officers soon arrived on the scene to monitor the activity. A red Hummer H2 pulled up and the driver was none too pleased when snowballs descended upon him and his vehicle as he stepped out. Turns out that he was an off-duty DC detective and one point, drew his sidearm which prompted chants of “You don’t bring a gun to a snowball fight!” and “Fenty killed Christmas!” directed at the Capital City’s current mayor. The situation was eventually resolved by the authorities and much of the event ultimatlely played out on YouTube before making national news the following morning.

I’m sure there are other stories, so feel free to comment and provide links below. Happy 2010!

At any rate, I have become pretty reliant on Hootsuite and use it almost exclusively when tweeting from my desk. When on Blackberry, I use ÜberTwitter which also offers built in bit.ly URL shortening functionality.

Basically, I was curious to see which of my tweets generated the most interest in 2009. The challenge, however, comes in determining how to measure that. The closest I can estimate is by looking at those with the most clicks.

As mentioned in a previous post (TweetLevel: Ratting Twitter’s Influence), I try to strike a 30/30/30/10 balance between politics, communications, personal and miscellaneous tweets. Given the link popularity, looks like that strategy has worked pretty well.

Here’s how they stacked up in 2009:

1. http://ow.ly/dWXc
   Arlington (Va): The Rap http://ow.ly/dWXc So when people tell me Remy where you calling from? I say a straight up thug town called Arlington 
   1083 Clicks

2. http://ow.ly/NYZ5
   TMZ reporting that actress Brittany Murphy, 32, died this morning after suffering full cardiac arrest http://ow.ly/NYZ5
   1023 Clicks

3. http://ow.ly/HDqs
   Congress’ Best (And Worst) Committee Web Sites http://ow.ly/HDqs (via @nationaljournal) Reviewers @sheiladcusa @cheeky_geeky @JohnWonderlich
   847 Clicks

4. http://ow.ly/HZFW
   Tiger Woods, Obama On Golf Digest Cover Together (PHOTO) http://ow.ly/HZFW
   750 Clicks

5. http://ow.ly/AjxV
   George W. Bush Secretly Visits Fort Hood Victims http://ow.ly/AjxV
   671 Clicks

6. http://ow.ly/s1pr
   @DanaPerino is all fired up! RT @rooseveltroom VIDEO: Unfit to Host? http://ow.ly/s1pr #olympics #chicago2016 
   217 Clicks

7. http://ow.ly/kutI
   Ex-Bush flacks find footing http://ow.ly/kutI w/ Ari @DanaPerino @ScottStanzel @TonyFratto @ksullie Nice pic, Dan B! (via @politico) 
   167 Clicks

8. http://ow.ly/ufHl
   VIDEO: Liz Cheney, Bill Kristol and Debra Burlingame launch new group “Keep America Safe” http://ow.ly/ufHl
   136 Clicks

9. http://ow.ly/gO4a
   Goodbye to dot com domains? Yes ICANN! http://ow.ly/gO4a But @Slate says don’t do it!
   122 Clicks

10. http://ow.ly/40Pp
    Why Google Wants You To Google Yourself (TIME) http://ow.ly/40Pp Interesting take on the future of the “vanity search”
    109 Clicks

My two most popular bit.ly links were retweets (RT) that generated 680 and 143 clicks each which would’ve placed them at #5 and #8 respectively on the list above.

http://bit.ly/10nuR7
Take Action on Climate Bill http://bit.ly/10nuR7
680 Clicks (client)

http://bit.ly/76ycSL
In the world’s largest democracy, they’re missing George W. Bush http://bit.ly/76ycSL
143 Clicks

For those who haven’t given in to peer pressure to join the site yet, Twitter is a “microblog” that enables users to share thoughts, activities and news via 140 character text updates.

Twitter’s founders had a pretty basic, yet novel idea. They wanted to create a platform where users could connect with each other online to answer one simple question, “What are you doing?”

I’ll admit that when I first joined (@almacy), I just didn’t get it. Besides a few close family members and friends, I remember thinking, “Who really cares what I’m doing?” In fact, my first tweet isn’t exactly going to assist in solving global strife.

Regardless, I pressed on and started to “follow” a few folks that I was interested in hearing from including those engaged in politics, public relations, press, social media and technology. Pretty soon, I started to build a bit of a community. I soon realized that I was learning a lot from them and hoped others found value in my contributions, as well.

As far as what I tweet, I try to strike a 30/30/30/10 balanced philosophy for tweets, retweets (RT) and tweet buzz (HT, via):

• 30% Politics: White House, Congress, government, E-Gov, campaigns, issues, advocacy
• 30% Communications: Internet, media, social networks, public relations, marketing, advertising, technology, tips, tricks, trends, insights
• 30% Personal: life, family, work, travel, hobbies, blog
• 10% Miscellaneous: Whatever doesn’t fall in the categories above i.e. humor, wit, thoughts, randomness, etc.

However, I often wonder whether any of it makes a bit of difference. So, I gave TweetLevel a try and scored 61. Not too bad.

TweetLevel then provided some uselful insights on how to improve my score which is based on four primary “result metrics” including influence, popularity, engagement and trust. The site also offers some sound advice regarding Twitter best practices and influence tips.

That’s why I really like this tool. Unlike previous attempts by other sites to measure a user’s level of influence based on pure number of followers or amount of tweets, Edelman developed a complex evaluation formula for TweetLevel in order to arrive at a more thoughtful conclusion:

Twitter itself is also rapidly evolving with the addition of periodic new features and functionality – and who knows where all this is going.

According to a recent Pew study in October 2009, Twitter’s future looks bright. Though the median user age is currently 31, the site’s popularity continues to grow, especially among younger audiences.

In addition to learning new things and meeting new people via Twitter, it can be fulfilling to know that the information you are “putting out there” has the potential to positively affect someone else.

Whether for an individual, company, brand, product or issue, TweetLevel results could be quite helpful in gaining a better understanding of one’s effectiveness in leveraging the Twitter platform and, thus… increasing influence.

Full disclosure: Edelman is my employer, but opinions expressed are my own.

President Obama has come a long way from “You Lie!” to being named the 2009 Nobel Peace Prize recipient!

Reaction around the world and in the media was certainly mixed with many feeling that this honor was bestowed way too soon – just eight months into his Presidency. In fact, the nomination application deadline for the prize was February 1, just 11 days after Obama took office. We don’t know who nominated him either and we won’t know a long time. They don’t release that information for 50 years.

The White House was clearly caught off guard. During remarks in the Rose Garden, even President Obama indicated that he felt he wasn’t quite yet deserving of the award:

I am both surprised and deeply humbled by the decision of the Nobel Committee. Let me be clear: I do not view it as a recognition of my own accomplishments, but rather as an affirmation of American leadership on behalf of aspirations held by people in all nations. … To be honest, I do not feel that I deserve to be in the company of so many of the transformative figures who’ve been honored by this prize — men and women who’ve inspired me and inspired the entire world through their courageous pursuit of peace.

The Nobel Committee evidently chose Obama based on what they hoped he might accomplish instead of what he has already achieved – as if the president didn’t already have enough pressure to tackle what’s currently on his plate.

Let’s take a quick look back. No doubt that the president has had a rough few weeks including his failed attempt to bring the 2016 Olympics to his hometown of Chicago after flying to Copenhagen to personally make the case. That prompted the Drudge Report (and others) to run with this headline: “The Ego Has Landed!”

Some have criticized conservatives for “celebrating” the loss, calling them unpatriotic. However, I don’t think their reaction was rooted in anti-Americanism but rather it was political opportunity that had the GOP reveling in his agony of defeat.

According to Gallup, Obama’s approval numbers have fallen to 51% and Republicans are beginning to emerge from their political malaise. For example, there are real opportunities to win two 2009 gubernatorial races traditionally held by Democrats (Virginia and New Jersey) and take back a sizable chunk of House and Senate seats in 2010.

Liberal attempts to characterize the president’s opponents as “crazy, racist, rightwing nut jobs” don’t seem to be sticking leaving those at the White House and the DNC concerned that Obama’s star is starting to fade — and quickly.

After all, the country is facing grave challenges in the midst of an economic crisis, increased unemployment numbers, troubled healthcare reform proposals, growing nuclear threats in Iran, missle testing in North Korea and escalating attacks in Afghanistan which have all left him wide open to criticism.

Even Saturday Night Live‘s Fred Armisen parodied the president’s long list of “accomplishments” on last week’s show, including the two most important: “jack and squat.”

Enter the Nobel Committee, stage left, with an announcement that Obama was selected “for his extraordinary efforts to strengthen international diplomacy and cooperation between peoples.”

Like most news these days, I first learned of Obama’s selection via Twitter early Friday morning. This sent many into a frenzy, and not just conservatives. Tweets had exploded and in usual fashion, it was an instant battle of wits (see list below). I immediately thought the news was the result of some prank that had somehow made its way into the trending topics.

Alas, it was no joke. I remember thinking, “Really? For what?” So, I did a quick Google news search and stumbled across this piece by Michael Russnow on Huffington Post, “Barack Obama, Nobel Peace Laureate: Whatever Happened to Awarding for Deeds Actually Done?” and found myself in total agreement when he wrote:

Whatever one might feel about Obama, he has not earned this singular award. Few American presidents have received it and of those who have it was bestowed after they’d been engaged in something special. … The time has not yet arrived and circumstances have not yet evolved where Barack Obama is anywhere near the point where he has earned this prize.

Iran’s Foreign Minister Manouchehr Mottaki called the decision “hasty” and “premature.” Al-Jazeera’s coverage framed Obama’s Nobel win as seemingly, “too far-fetched to believe.”

An Egyptian colleague summed up the vehement objections voiced by many to the Nobel committee’s choice by pointing out that Obama’s Cairo speech, cited as one the justifications for his selection, has not been followed with substantial change in US policy. … What, she asked, has Obama done to make the world a more peaceful or just place?

So, what now? What should President Obama do? Some have suggested that he set the prize aside and then go back to the Nobel Committee in three years. At that point, he can either accept or reject it based on what role the U.S. has played, under his leadership, in positively bringing peace to all the troubled corners of the world.

There was a healthy debate about achieving peace through strength on FOX News Sunday yesterday (edited video below via TPM). Liz Cheney suggested that since the U.S. military is the largest peacekeeping force in the world, President Obama should forgo the trip to Oslo in December and send the family of a fallen soldier to accept the award instead. Bill Kristol from The Weekly Standard suggested that president should refuse the award outright, but if he does accept it, he should do so on behalf of the U.S. military and deliver a pro-America speech. Juan Williams from National Public Radio offered, “They just honored the United States and our stature as the lone superpower in the world and our ability to bring peace and that acknowledgement is nothing that is intended to insult America or our military.”

Interesting logic. We didn’t become a superpower overnight or by accident. As the saying goes, “Freedom isn’t free.” Many have bravely sacrificed life and limb in the name of liberty to build our great nation.

If indeed the Nobel Committee, through this award, chose to recognize the men and women serving in the U.S. military for taking the fight to the terrorists, murderous thugs and tyrants, then President Obama should accept it in that spirit.

And he should do so on behalf of our country, his predecessors and all those who have ever proudly worn the uniform of the United States of America in the name of peace and freedom.

RELATED

Barack Obama Wins Nobel Peace Prize Because His Last Name Isn’t Bush (FamousDC)

Top Twenty Twitter Reactions To Obama’s Nobel Prize (Patrick Gavin)

What Twitterers Thought of Giving Obama the Prize (TIME)

The collection of status updates on Twitter provided the world an inside look on the dire situation within Iran from firsthand accounts, each message deeply personal and compelling to a worldwide audience. But when the masses turned to their favorite cable news network for more information, they were met with Mike Huckabee talking about credit cards or other irrelevant programming. With no recognizable coverage in mainstream media as events unfolded, it led users to cry foul on the news networks, demanding more information than 140 characters could deliver.

Among the many Twitter-fueled stories from the event, the one that impacts media coverage the most may be how this backchannel removed the mainstream filter to display an amalgamated concept of the news. It gave the masses – first inside Tehran and then across the world – a crude and easy way to drive the issues that concerned them to the top of the marketplace of ideas.

The crowd felt a sense of entitlement for news they wanted covered, and it left the media world playing defense to users who had turned the trending topics sidebar on Twitter’s home page into their own headlines; a user-generated “above the fold” that reflected the group’s dissatisfaction through leads like #CNNFail. Twitter became the instant ombudsman for the media establishment, holding media accountable for what they were – or were not – broadcasting.

The members of the news desk, as well as PR professionals with a vested interest in its agenda, must face the fact that the pulse is beating within a crowd that has tools at their fingertips to easily express their thirst for a certain story. Whether a global issue like the Iranian elections or a local story, communicators must now adapt to provide insights that will smooth the edges and shine the news called for by the crowd.

David Almacy (@almacy) is an SVP and Dave Levy (@LevyDR) is an AE, both with the digital public affairs team at Edelman in Washington, DC. This post is also available on Dave Levy’s blog Most Likely to Die Alone. Original Source: PRWeek (subscription required)

1. Karl Rove (@karlrove), former White House senior advisor & “Architect”
2. Sen. Claire McCaskill (@clairecmc), U.S. Senator, D-Missouri
3. David Gregory (@davidgregory), host of NBC’s Meet the Press
4. President Barack Obama (@barackobama)
5. Newt Gingrich (@newtgingrich), former House Republican Speaker
6. Ana Marie Cox (@anamariecox), former Wonkette
7. Sen. Chuck Grassley (@chuckgrassley), U.S. Senator, R-Iowa
8. Joe Trippi (@joetrippi), Democratic campaign adviser
9. Patrick Ruffini (@patrickruffini), GOP strategist
10. Al Gore (@algore), former U.S. Vice President

Of course, as with most lists, there will usually be some disagreement. However, with all due respect, I think that Patrick’s list is way off the mark. All of these folks (with the possible exceptions of Ana Marie, Patrick and Joe) would be influential whether they are on Twitter or not.

Having said that, there is no doubt that Karl Rove is influential and it has been fun to watch him truly embrace Twitter to connect with his audience to answer questions or promote his media appearances, OpEds, speeches and travels. A friend sent me this note after Karl personally responded to one of his DM’s, “I love how my sisters never respond to my emails, but Karl Rove directly responds to Twitter messages.” I’m also a big fan of his TwitPics.

In contrast, Al Gore has only tweeted 13 times total (four times since Christmas 2008) and I am fairly certain that it isn’t him anyway. Where is the value in that? Also, there are over 200,000 people following him, but yet he only follows two. Is that what we need? A one-way conversation with Al Gore? No thanks, we’ve done that already. It was called Campaign 2000.

What about those that are influential *BECAUSE* they are on Twitter, not just influential *AND* on Twitter? See the difference?

I would actually place Patrick Ruffini toward the top of that list. However, he has been at it for a long time – and not just on Twitter. First there was his personal blog, PatrickRuffini.com, then he launched The Next Right with Jon Henke & Soren Dayton, then Mindy Finn joined him at Engage DC, and on top of all that, he has been instrumental in his recent efforts to help Rebuild the Party. So, yes, Patrick should definitely be on the list.

This got me to thinking. Who else would I put on there? I pulled out a pen and a post-it pad and began to scribble some names down. I actually came up with about 50 but decided to chop that down to ten, with five honorable mentions. Now, I can’t speak as to whether these people influence you but they have all had an impact on me.

My Top 10 DC Twitterers

So, to clarify, each of these people: 1) live/work in the Washington, DC area, and 2) have influenced me in some way via Twitter. In the spirit of yesterday’s #followfriday, the timing is perfect (sorta)! Here they are…

Rob Klause (@robklause), longtime digital guru and federal IT pro working at the highest levels of government. Rob first introduced me to Twitter back in March 2007. I’m also a big fan of @tonyaklause and food blogging sister @BigRedKitchen!

Jim Long (@newmediajim), NBC photojournalist. Jim is single handedly bridging the gap between old and new media. Usually the answer to, “Are you following @newmediajim?” is always, “Of course!” After all, 24,000 followers can’t be wrong!

Katie Harbath (@katieharbath), DCI Group online strategist, former Giuliani eCampaign and RNC staffer. I was sitting next to Katie at a conference once and learned more about the session from her Twitter feed analysis than I did from the actual speakers!

Michael Turk (@MichaelTurk), former Bush-Cheney, RNC and government staffer. If you aren’t learning anything from Turk on Twitter, then you just aren’t paying attention. In fact, on his blog KungFuQuip, he indicates that he was labeled a “nuclear followcost.”

Leslie Bradshaw (@LeslieBradshaw; formerly @Leslieann44), New Media Strategies, active member of the DC tech set. Leslie first popped up on my radar screen when she live tweeted the White House Correspondents’ dinner, as well as her various appearances on C-SPAN during Campaign 2008.

Mark Drapeau (@cheeky_geeky), government consultant, co-founder of Government 2.0 Club. I’ve never actually met Mark in person, but we’ve had several @ & DM conversations and spoken on the phone. Mark does a great job connecting the “Dot Gov” community and posting about issues I care about.

Liz Mair (@LizMair), Strategic Manager at New Media Strategies, former RNC Online Communications Director. Liz made news in June 2008 when she represented the McCain campaign in a Twitter debate vs. Mike Nelson of Georgetown representing Obama at the Personal Democracy Forum in NYC.

Shaun Dakin (@IsCool), founder of StopPoliticalCalls.org. Shaun is also the man behind @EndTheRoboCalls and someone that I credit for increasing the awareness and level of debate around this issue. If there is a new media event in town, Shaun is usually in the room.

Soren Dayton (@SorenDayton), another NMS staffer, blogger, co-founder of The Next Right, former McCain campaign. When I needed to borrow a book for the GWU grad class I was teaching last summer, I turned to Twitter. Soren saw my tweet, responded and I borrowed his copy just in time!

Shireen Mitchell (@digitalsista), speaker, author, founder and Executive Director of Digital Sisters/Sistas, Inc., a non-profit organization focused on using digital media and technology. Shireen and I met at a Media Future Now event last year and I’ve enjoyed keeping up with her via her tweets!

Honorable Mentions

Paul Rodriguez (@pjrodriguez), cable industry blogger and self described “pop culture media maven.” I officially met Paul at BlogWorld in Las Vegas last year and have been following his smart, witty and insightful tweets ever since.

John Czwartacki (@CZ), Verizon’s PolicyBlog editor. John was one of the first people that I followed on Twitter. He may not know it, but he helped me indirectly explain the value to my mom when she, a Verizon retiree, had questions about the looming potential strike last summer. I sent her inquiry to John via direct message and I had an answer back within the hour.

Jeremy Epstein (@jer979), author of “Igniting the Revolution” blog, entrepreneur, formerly with Microsoft. Jeremy’s perspective on digital marketing, including his “raving fan” concept, is spot on.

Shana Glickfield (@dcconcierge), DC blogger and PR pro. I met Shana via Twitter last year and have since seen her at a number new media events around town. Plus, her DC Concierge blog is a terrific resource for those visiting the Nation’s Capital.

Andrew Feinberg (@agfhome), scrappy Hill reporter, blogger. I spoke with Andrew after the Politics Online “White House 2.0” panel in March 2008. He was also the first to interview Rep. John Culberson (@johnculberson) about his use of YouTube, Twitter and Facebook during the “Let Our Congress Tweet” debate.

There Must Be Others!

Of course, as I mentioned, there are a number of names that probably could have been listed here but again – there’s a difference between people I know who are on Twitter versus those that actually influence me because of Twitter. There are also those that have had a significant impact on me who choose to “lock down” their Twitter account to maintain a smaller circle of influence. I decided not to include them either out of respect for their wishes to keep their tweets private.

Obviously, everyone’s list would be different but thanks to those who I have met over the past year via Twitter. You have made a difference and your tweets have not fallen on deaf screens (OK, not the best analogy, but you get the idea)!

Related

What Twitter Is… To Me… (Kung Fu Quip)

Twinfluence is About Community (Cheeky Fresh)

Who Really Are DC’s Top Twitterers? (mediabistro)

There’s More to Influence on Twitter Than Being Famous (Huffington Post)

Why is Team Obama Opting Out of Twitter? (The Bivings Group)

David Almacy’s Top DC influential Twitterers – #IsCool (Shaun Dakin)

This cycle, it seems that the former veep has gone from counting chads to tracking tweets via the global TV network Current, which he owns with business partner Joel Hyatt. Current has been on the air since 2005 and provides a variety of short programs, or “pods,” created by users called VC2 producers, as well as longer programs produced by the network.

This month, for the series of Presidential debates, Current TV teamed up with Twitter (despite Gore’s lack of a Twitter account), to create “Hack the Debate,” perhaps the first real attempt at interactive TV (something I’ve been promised since MTV launched in ’81).

Here’s how it works: As you watch the debate on Current TV, you see a real-time Twitter feed on the bottom third of the screen. Anyone can participate simply by “tweeting” with the correct tag (#current). As new “tweets” roll in, the others fade out and disappear.

Not to be left out of the mix, NPR announced its own Twitter debate tag (#factcheck). People were asked to use the tag to report inaccuracies in the pundits’ answers and to offer a link to an original source with the correct information. The American people had access to the truth a moment later.

These two examples raise an interesting shift in journalism, media consumption, influence and engagement. The traditional lines were totally blurred here. Although TiVo and I tracked the debate on television (can’t live without pause and rewind) and I listened to a traditional journalist pose the questions, I watched the debate primarily online, where I was more ENGAGED, CONTRIBUTED to the conversation and even found myself INFLUENCED by information from OTHER VIEWERS – not the traditional peddlers.

Here are some other interesting uses of Twitter that I’ve noted during this election season:

• Twitter launched http://election.twitter.com, which is specifically designed to aggregate tweets about politics, Campaign 2008 and the four main candidates.
• C-SPAN launched Debate Hub (http://debatehub.c-span.org), complete with a Twitter roundup, a blog aggregator, and searchable AND editable video clips. C-SPAN has also been quite interactive with viewers on Twitter (http://twitter.com/cspan) by proactively engaging and thanking them for tweeting, blogging or embedding its content.
• In advance of Gov. Palin’s visit to Los Angeles last weekend, the California Democratic Party asked people to send her questions via Twitter. Those who used the words “Ask Sarah Palin” in their tweets may have found their questions displayed on a roadside electronic billboard that the party set up in L.A. They also used Ustream.TV to Webcast live video of the billboard on their site, www.cadem.org.

I must admit that some of this activity resulted in a bit of information overload. However, it actually made the debates – dare I say it – fun! So, as next Wednesday’s debate between Sen. McCain and Sen. Obama gets underway, don’t just sit down in front of the television. Fire up your laptop and join in the conversation. Oh, and a warning to those who follow me on Twitter: turn device updates “off” – I plan to tweet at a furious pace!

David Almacy (@almacy) is vice president of Waggener Edstrom‘s Studio D group.  Ian Benson (@imb3), digital experience producer for WE Studio D, also contributed to this post which originally appeared on WE’s Studio D blog.

Update: Former Vice President Gore launched a Twitter account (@algore) on November 6, 2008 with just over 23,000 followers as of January 2, 2009. However, he’s only following one (@current, of course) and just nine tweets to date.