Digital Healthcare

E-Gov, public relations, social media 1 Comment

Today, Waggener Edstrom Worldwide is releasing a white paper on digital healthcare titled, “Healthcare Communications in the Digital World: Mitigating the Risks in a Highly Regulated Environment.”

In conjunction with the paper, I will be moderating a live panel discussion this morning, Tuesday, February 24 at 9 AM EST at The Madison, 1177 15th Streeet, NW in Washington, DC. The event will also be available via live webcast.

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Campaign 2008, White House 3 Comments

We haven’t seen a whole lot of former Vice President Al Gore lately. He has been relatively quiet since his 2000 presidential run and his endorsement of former Gov. Howard Dean in 2004. There was some conjecture that he might even throw his hat in the ring in 2008. During a keynote at the 2007 PRSA Conference in Philadelphia, the late host of NBC’s “Meet the Press,” Tim Russert, pointed out that since losing his bid for the presidency, Gore has won an Oscar, an Emmy and the Nobel Peace Prize, and sits on the boards of numerous corporate giants, including Google. Russert joked that the Oval Office might actually be a step down for Gore!

Current: Hack the DebateThis cycle, it seems that the former veep has gone from counting chads to tracking tweets via the global TV network Current, which he owns with business partner Joel Hyatt. Current has been on the air since 2005 and provides a variety of short programs, or “pods,” created by users called VC2 producers, as well as longer programs produced by the network.

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Why do Websites suck? Ask a Hippo!

public relations, social media 2 Comments

Last year at Blogworld, I attended a session entitled, “Just the Numbers: Understanding Analytics” with Google’s Avinash Kaushik. It was an outstanding discussion and Kaushik is a terrific speaker. Not only is he brilliant, he is super nice and even hung around to answer questions from those who flocked to meet him after his presentation.

Kaushik’s blog, Occam’s Razor, is a must read for anyone looking to crack the Web analytics nut. After all, it’s all about metrics, right? In fact, I hear this ALL the time: “Dave, I get the Web, but I can’t seem to sell it to those above me. All they care about is the return on investment (ROI).”

I agree. Some things are fairly quantifiable like traffic referrals, page views, media download numbers, and blog rankings. However, other things aren’t as easily measurable such as specific actions that may result from those who read a blog post, watch a YouTube video or join a Facebook group.

HippoKaushik is currently traveling and sharing some of his latest thoughts. At a recent stop last week in Columbus, Ohio, Kaushik spoke with roughly 200 including marketing execs from Procter & Gamble, Victoria’s Secret, Coca-Cola and Timberland. Advertising Age covered his remarks and ran this piece, Google’s ‘Analytics Evangelist’ Explains Why Websites ‘Suck’.

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