This morning, I had the pleasure of speaking at the Holmes Report’s ThinkTank Live event here in Washington, DC where I discussed the evolving media landscape and the role of social media in shaping politics and public policy. In preparation, I got to thinking about how social media was impacting the election process this early in the race. Between the Romney-Perry video battles and the buzz around Herman Cain’s “smoking” ad featuring his chief of staff Mark Block, it was a perfect week to perform a little deeper analysis.

So, I decided to take a look at how some of the top presidential contenders were using various social media platforms. Specifically, I set out to aggregate data to include the number Facebook likes, Twitter followers, YouTube views, Foursquare fans, Flickr photos, LinkedIn friends and Google+ circles. Of course, when measuring ultimate campaign success, it’s not just about numbers but I do think that they can be an indication as to whether a candidate is building support or if specific messages are resonating (i.e. Cain’s 9-9-9 plan).

While researching, I looked for the official 2012 campaign accounts even though there might be other user accounts related to the same candidate. For example, Rep. Michele Bachmann (R-MN-6th) has an official Twitter account (@MicheleBachmann) with over 108k followers that her Congressional office maintains which is different than the account (@TeamBachmann) that her presidential campaign uses.

Sometimes it was easy to differentiate between several accounts because most of the official campaign websites provide links and/or widgets to their social media properties so I didn’t have to rely on search to find the best account. In other cases, it was difficult to locate the proper accounts because they were lost among parody and/or “unofficial” pages likely set-up by supporters.

Below is the complete list of accounts that I was able to locate. Click on the icon that runs horizontally across from the candidate’s name to view the related campaign social media property or group.

	Facebook	Twitter	YouTube	Foursquare	Flickr	LinkedIn	Google+
Obama							X
Romney							X
Perry
Paul				X
Bachmann				X		X	X
Cain
Huntsman*				X	X	X
Gingrich					X

The final issue was to determine the order of how I should list each of the candidates. My first instinct was to do so in alphabetical order by last name in the spirit of fairness. Then I considered doing it based on early poll performances, however, I ultimately decided to list them based on what really matters at this point in the race… money in the bank. I used the “Total Money Raised” data provided by Roaring Republican, which posted the latest Third Quarter 2011 Fundraising Numbers as of October 18, 2011.

Key Takeaways

• Clearly, the power of incumbency is a huge advantage for President Obama. Picking up where he left off after Campaign 2008, the Obama camp now boasts over 23.7M Facebook likes and 10.8M Twitter followers. In fact, the president is the first politician to crack 10M followers and the only non-entertainer in the Twitter Top 10). Basically, he overpowers everyone in the GOP field in almost every category with only two exceptions: 1) President Obama himself did not have a profile on Google+ and 2) the Obama campaign didn’t have a presence on Foursquare. However, the White House does have a branded Foursquare page so I included that in the grid.

  Earlier this week, the Obama 2012 campaign broke new ground when they launched a new page on the popular micro-blogging platform Tumblr which will serve as an ideal host to various forms of digital content and social media sharing.

• On the other side of the aisle, it’s a pretty crowded Republican field but former Massachusetts Governor Mitt Romney seems to be emerging as the one to beat as we near primary season — but it’s still early. Romney finishes way ahead of his GOP counterparts on Facebook with 1.1M likes with Ron Paul at a distant second with 565k. Romney has the third most Twitter followers but is second to last on YouTube with only 1.8M total upload views of his 57 videos.

• Earlier today, it was reported that Godfather’s Pizza CEO and political newcomer Herman Cain is performing surprisingly well in initial primary state polling placing second behind Romney in Iowa, New Hampshire, South Carolina and Florida. He’s holding his own in social media, though some of that may be misleading since the most recent “smoking” video attained about 1M views since it was posted on October 19th due to some criticism and scrutiny as to the message behind it. Again, the numbers are impressive but one could argue that it’s not helping the campaign. In addition, he has only raised about $5M so the question remains as to whether he can sustain his poll numbers, continue to build more support, increase his financial position and pose a serious challenge for the nomination.

• Meanwhile, Texas Governor Rick Perry still enjoys broad support and has a decent amount of cash on hand but his decision to skip some of the upcoming debates, likely after perceived poor performances in the past, has many wondering whether he’s up to the task. Governor Perry and Herman Cain are the only two candidates in the top tier who have a social media presence on all seven of the social media outlets evaluated, though admittedly there’s some confusion on a couple of the accounts as to whether some of Perry’s content was generated due to his role as Governor of Texas or whether it was officially posted as part of the presidential campaign. For example, 13k photos on Flickr seem to be a mix of both — and that’s a ton of photos but nowhere close to the 56k that President Obama has posted, in addiiton to the 52 sets of photos on the official White House Flickr photostream.

• Texas Congressman Ron Paul enjoys very strong support online and much of that dates back to Campaign 2008. There are still digital remnants from the race four years ago and it appears that he’s continued to use the “/ronpaul” username consistently across all accounts for quite some time which will certainly skew the numbers a bit. In other words, it’s unclear how many joined his current cause as opposed to 2008, but in some ways it doesn’t matter. Those who supported him in the last cycle may still be loyal this time around and probably explains why he has been able to build up a relatively healthy campaign war chest.

• The Team Bachmann approach is interesting and makes it clear that there’s a distinction between Rep. Michele Bachmann‘s presidential bid and her role in the U.S. Congress. Of course, there are limitations when posting official tweets vs. campaign updates (i.e. requests for donations) so it’s good to see that they have drawn a line firmly between the two. Almost 460k people like Rep. Bachmann on Facebook and it seems that is her strongest social media outlet with Twitter and YouTube close behind.

• Perhaps what is most interesting is that former House Speaker Newt Gingrich (R-GA) is dead last in Facebook likes at 157k but wins decisively in every other social media platform with 1.3M followers on Twitter, almost 5M total upload views of 184 videos, 2,800 Foursquare followers and has been added in over 16k circles on Google+. Oddly, no Flickr page for the Speaker but there are over 270 photos posted to Facebook. Yet, despite these impressive numbers, strong name ID and regular media appearances over the years, Newt has only managed to raise $2.6M which is at rock bottom on this list and poses a real threat to the future of his campaign.

Bottom Line

Speaker Gingrich wins hands down when it comes to his digital share of voice but finishes dead last in fundraising. Governor Romney has a strong online presence, as well, and his support seems to be growing the most rapidly both online and off. Herman Cain is making a strong run in the polls but the ability to sustain and raise money will determine how long he remains in the race through the primary season.

It will be interesting to see how these numbers and donations change over the next several months and I’ll plan to post an update as the race matures. In the meantime, would love to hear your thoughts, as well.

As stated at the outset of this post — we are about a year away from the ultimate poll, Election Day 2012. On that day, the only friends and followers that matter to candidates are those that cast their votes!

Here’s a short video that the Holmes Report asked me to post to help promote today’s event. In it, I briefly discuss the importance of social media in the political process.

UPDATE 10/28/11*
Former Utah Governor and GOP presidential candidate Jon Huntsman gained some steam via YouTube when his daughters posted their parody “smoking” video in response to the Cain ad. However, the popular video was posted on a separate account instead of the official Jon2012HQ YouTube channel with 69 videos and over 269k total views. Incidentally, the campaign also has a Jon2012 Vimeo account linked directly from their website. I didn’t include the Huntsman campaign in the original tally, but after the video was released I decided to go back and take another look. Links to the Jon 2012 social media accounts have been added to the chart above. On Twitter, the @Jon2012girls have almost 8k followers which is impressive, especially considering that their father’s campaign account nears 46k. About half as many people support Huntsman on Facebook with almost 22k likes.

UPDATE 11/4/11
For those wondering if the current sexual harrasment allegations leveled at Herman Cain from his time at the National Restaurant Association are hurting his campaign, the answer is that it may be too early to tell. His poll numbers seem to be holding strong and both his Facebook and Twitter support increased with 329,515 likes and 153,506 followers respectively since 10/27/11. However, the real measurement will be whether funds will continue to pour in. If his presidential bid is to survive, there’s no question that this Wednesday’s CNBC GOP debate will be an important night for Cain to demostrate resilience and strength in the face of controversy.

We discussed the new Kindle, Apple price fixing allegations, President Obama’s “We the People” petition via WhiteHouse.gov, government and social media, crowdsourcing, ID spoofing and much more.

Here are the show notes for TWiL #131: All You Need is Seven Inches.

Of course, President Obama’s team isn’t exactly new to Twitter — and neither is the White House. His official @whitehouse Twitter account has been in use since April 2009 and his @BarackObama campaign handle launched in March 2007. Today, the campaign’s Twitter feed seems to be in full re-election mode with almost 9 million followers and the #Obama2012 staff working to keep it updated with both campaign and official White House news.

So, what’s new? The most recent activity of note is that the president himself is beginning to tweet.

Officially, his first tweet was back on January 18, 2010 when President Obama “pushed the button” on a tweet from the @RedCross account. He and Mrs. Obama were visiting Red Cross headquarters to tour the disaster operations center and discuss Haiti relief efforts.

Fast forward 17 months later to June 19, 2011 when the president actually tweeted this message on Father’s Day, “Being a father is sometimes my hardest but always my most rewarding job. Happy Father’s Day to all the dads out there. -BO” The campaign indicated that future posts by the Commander-in-Chief would be designated by a “-BO” signature.

Last week the White House announced plans to host an inaugural Twitter Townhall (HT Alex Howard) on July 6, 2011 moderated by Twitter founder Jack Dorsey.

From the release, “White House to Host Twitter @TOWNHALL” on June 30, 2011:

Today, the White House announced through its official Twitter account, @whitehouse, that it will host its first ever Twitter town hall on Wednesday, July 6 at 2 PM ET in the East Room of the White House. Twitter co-founder and Executive Chairman Jack Dorsey will moderate a conversation between President Obama and Americans across the country about the economy and jobs. Starting today, twitter users can submit questions using the hashtag #AskObama. More information from Twitter can be found at the event’s homepage: http://askobama.twitter.com.

Today, the White House also announced its first “Tweetup.” A portion of the Twitter town hall’s live audience will be drawn from people who follow @whitehouse and visit whitehouse.gov/tweetup to sign up. This “Tweetup” will be the first one the White House hosts; future Tweetups will provide @whitehouse followers with the opportunity to attend events, engage with Administration officials, and share their ideas with other @whitehouse followers.

Just today on Independence Day, Vice President Joe Biden joined the Twitter conversation with the launch of his official @VP account. Of course, with only 3,700 followers (at the time of this post), he has a long way to go before catching up with his Democratic veep predecessor Al Gore with 2.2 million, but he’s off to a good start with this first tweet.

In addition to @whitehouse with its 2.25 million followers, several other White House offices, programs and staffers also maintain Twitter accounts including Let’s Move! (@letsmove), Joining Forces (@joiningforces), White House Press Secretary Jay Carney (@PressSec), Communications Director Dan Pfeiffer (@pfeiffer44), Director of Progressive Media & Online Response Jesse Lee (@jesseclee44), Director of Digital Strategy Macon Phillips (@macon44), and White House Photographer Pete Souza (@petesouza).

Clearly, as Campaign 2012 gears up, all of this new activity means that the Excel spreadsheet with official social media account usernames and passwords continues to grow — while a number of official dot gov websites are headed for the “chopping block.”

Will all of these accounts be actively used for sustained engagement or become dormant after they are no longer needed? The issue of transition is an important one — and even the current White House received some criticism when they first came to office for their delay in updating the @BarackObama Twitter feed in the weeks between Election Day in November 2008 and Inauguration on January 20, 2009.

More recently, there was a sizable gap in usage of the White House Press Secretary Twitter handle @PressSec in the transition between Robert Gibbs and Jay Carney back in February 2011. (PHOTO)

Of course, transition is always challenging and whether it’s in two years or six, it is bound to happen again and one has to wonder what will happen to all those official social media sites? Obviously, this is a subject that merits deeper thinking and at the very least — probably a future blog post!

There was confusion when @TheWhiteHouse, launched in September 2007 during President George W. Bush’s Administration, was wiped out after President Obama’s White House officially joined Twitter.

In either case, engagement and interaction with our leaders is always a good thing regardless of the medium — whether the questions and answers are sent via handwritten letter, audio, email, video or even 140 characters.

UPDATE

More details on the #AskObama Town Hall. (Twitter blog, 7/5/11)

To have your voice heard, tweet your questions on the economy and be sure to include the hashtag #AskObama. You can track the conversation in three great ways: Watch the event live at http://askobama.twitter.com, follow live Tweets from @townhall, or search the hashtag #AskObama.

MEDIA

VIDEO: President Obama White House Twitter Town Hall Meeting (C-SPAN)

Twitter town hall: Obama tops 140 characters (Julie Mason, Politico)

Obama Averaged 2,099 Characters in His Twitter Answers (Michael Shear, New York Times)

@USChamber Crashes WH Twitter Party (FamousDC)

Obama faces deluge of tweets on jobs in Twitter town hall (Mimi Hall and David Jackson, USA Today)

Who Didn’t Participate in Twitter’s Town Hall? (Jesse Thomas, JESS3 via Forbes)

RELATED

Remarks by the President in Twitter Town Hall (The White House) | Watch the entire event via the White House YouTube channel.

Video: The President Tweets from the White House (The White House Blog)

In January 2010, I compiled a list of the Top 2009 news stories that either began on the Internet or gained additional steam online due to the impact of social media. After receiving a lot of terrific feedback, I decided to do it again. However, this time I tracked the stories in real time as the year progressed as opposed to trying to remember the sequence of events at the end of the year.

Since I live and work in Washington, DC, I tried to keep a special eye out for stories related to politics and/or government. Now that most of the stats are in and stories have unfolded — one month into 2011 — let’s take a journey back. Without further ado, here are my Top 20 Social Media News Stories of 2010 (in chronological order).

1. NBC’s Late Night War: Conan vs. Leno
1/1/10 – At the beginning of the year, NBC found itself in the middle of a late night battle when executives decided to return Jay Leno as host of the Tonight Show. His new show at the 10 PM time slot was tanking. However, there was one major problem, Conan O’Brien currently had the job. In case this is a bit confusing for you, this animated Chinese reenactment complete with superhero motif should clear everything up. Instead of accepting an offer from NBC for a show at a later time, which he had done for years, Conan courageously decided to walk — and the fans went with him. They took to Twitter and Facebook to voice their support and soon thereafter, Team Coco was born. After a couple months of seclusion while deciding his next steps, Conan resurfaced in March by joining Twitter (@ConanOBrien) and made headlines when he randomly chose one person to follow. Also in March, Conan announced his two-month “Legally Prohibited From Being Funny on Television” comedy tour via Twitter. Eventually, the cable network TBS offered Conan a deal and now fans can watch their favorite late night talk show host weeknights at 11 PM. His new website is, of course, TeamCoco.com.

2. Earthquake in Haiti
1/12/10 – After a devastating 7.0 earthquaike hit Haiti, no one could have possibly imagined the magnitude of destruction it would leave in its wake. According to the Haitian government, the death toll reached 230,000 with over 300,000 injured and approximately 1 million left homeless. Many buildings in Port-au-Prince, Haiti’s capital, suffered significant damage including the Presidential Palace, National Assembly and an estimated 250,000 residences. Many nations from around the world rallied to provide support and recovery assistance. Specifically, the American Red Cross partnered with the U.S. State Department in the most successful mobile fundraising campaign to date. Those looking to help were encouraged to donate $10 by texting the word “HAITI” to 90999 via their mobile devices. The initial response was overwhelming. Dollars were pouring in at roughly $200,000 per hour and after just a few days the tally had reached a record $5.1 million. Of course, it will take more than just money for Haitans to heal the pain of having lost loved ones, fight disease, overcome poverty and complete the rebuilding process. Here we are a year later it is clear that there is still much to be done.

3. The People’s Seat
1/19/10 – In one of the most surprsing political stories of 2010, Republican candidate Scott Brown defeated the Democrat Martha Coakley in the U.S. Senate race to fill the Massachucetts seat left vacant due to the passing of Senator Ted Kennedy. To call this a long shot for Brown would’ve be an understatement. Since the seat had been held so long by the late Democratic senator, it was often referred to as “Kennedy’s Seat” yet Brown always reminded folks on the campaign trail that it wasn’t Kennedy’s, Coakley’s or even his — it was the “People’s Seat.” As the election neared, national attention intensified and money began to flow in from all over the country. Former President Bill Clinton and President Obama both made trips to Massachucetts in the final days. However, Coakley made a series of “missteps” including some challenging media interviews, hurling insults at former Boston Red Sox pitcher (and Brown supporter) Curt Schilling, and the shoving of a Weekly Standard reporter by a campaign aide. No question that social media also played an important role. The Brown campaign effectively utilized their website, E-mail, Facebook, Twitter, YouTube, Ning, Google AdWords, search strategies and mobile platforms to engage voters, raise funds, rally volunteers, augment messages and for GOTV efforts on Election Day. Shortly after the win, Brown’s online strategist Rob Willington (@willington) sat down with the Heritage Foundation to discuss some of the digital tactics used on the campaign.

4. SNOmageddon
2/5/10 – Although it seems like all the major snow storms hit us last year, let’s not forget that we had quite a bit of snowfall earlier this year… February 2010 to be exact. Since most of us were stranded inside (except for the occasional trip to the driveway with shovel in hand), the only way to assess how others were braving the snow was via television or the Internet — at least for those lucky enough to still have power. Several memes popped up including #SNOmageddon, #SNOpocalypse and #snOMG. FamousDC provided a great round-up of images from around the Washington, DC area. Perhaps no one summed it better, however, than AccuWeather meteorologist Jim Kosek, “Oh boy! 14 to 22 inches of SNOOOOW!!!”

5. Google Who?
3/16/10 – 2010 was a great year for Facebook. In March, Facebook passed Google as the number one U.S. site, a 185% increase in share of visits over the same period of time the year before. A few months later in July, Facebook officially reached the 500 million user mark. In October, a movie loosely based on the story of the founding of Facebook called “The Social Network” opened in theatres and Facebook’s CEO Mark Zuckerberg was named TIME’s 2010 Person of the Year. Traffic to Facebook consistently remained high, beating Google all the way through the rest of 2010. In fact, a recent Hitwise study indicated that the word “Facebook” itself was also #1 among 1,000 top search terms in 2010. “This is the second year that the social networking Web site has been the top search term overall, accounting for 2.11% of all searches,” Hitwise reported. Computerworld reported that four variations appeared in the top 10 including facebook; facebook login; facebook.com, and www.facebook.com.

6. Presidential Reunion
3/3/10 – Funny or Die assembled an all-star cast of SNL alumni and comedy greats to create an advocacy video on behalf of the Main Street Brigade. The premise is that President Barack Obama (Fred Armisen) and Michelle (Maya Rudolph) get a surprise visit in the night at the White House from ex-Presidents George H.W. Bush (Dana Carvey), George W. Bush (Will Ferrell), Bill Clinton (Darrell Hammond), Gerald Ford (Chevy Chase), Ronald Reagan (Jim Carrey) and Jimmy Carter (Dan Akroyd) to get a few pointers about the Consumer Financial Protection Agency. This certainly wasn’t the only issue in 2010, but anytime Hollywood gathers all this talent into one room with Ron Howard in the director’s chair, it’ll definitely create some buzz.

7. BP Oil Spill
4/20/10 – British Petroleum’s Deepwater Horizon oil spill began with an explosion 5,000 feet below the surface in the Gulf of Mexico that killed 11 men on the platform and injured 17 others. Three months later, an estimated 206 million gallons of crude oil spilled into the Gulf that devastated marine life as well as the region’s fishing and tourism industries. News travelled fast over social media and the Obama Administration began pushing back against criticism that they were slow to act by stating that they were engaged since “Day One.” Soon, the parody Twitter account @BPGlobalPR popped up and began offering witty, humorous and often inappropriate nuggets limited to 140 characters or less. However, given the reponse from several BP officials in the wake of the tragedy, it was difficult to tell much difference between those that were real vs. fake such as, “Louisiana isn’t the only place that has shrimp” and “At night the gulf really doesn’t look that bad.” Yes, the shrimp comment was real. Adding to the company’s credibility gap, BP posted photos on their official Website that had clearly been altered and sites like Gawker, Gizmodo and Americablog began to take notice. The LIVE underwater “SpillCam” feature provided an opportunity for web users to watch the oil flow in real time until it was eventually capped.

8. Laughing All the Way to the Unemployment Line
4/22/10 – In the midst of heated political debates, such as the one ignited over the past couple years by the Tea Party movement, it’s probably best to take a breath and pause before acting. After all, cooler heads usually prevail. Lance Baxter could’ve used this advice before he called the conservative group FreedomWorks to leave a sarcastic, presumably prank voicemail to inquire about the percentage of members and/or staff that are “mentally retarded” or the plans to “spin it” when one of their “members actually does kill somebody.” Of course, no one at FreedomWorks was laughing. Baxter did leave his actual phone number in the voicemail, so a FreedomWorks staff member returned the call and the conversation was awkwardly brief. Evidently, Baxter also goes by the moniker of D.C. Douglas and had been employed by Geico as a voiceover actor, however that relationship ended when this story came to light. Megyn Kelly and Monica Crowley discussed the incident on FOX News. Later, Geraldo got into the act when he interviewed Matt Kibbe of FreedomWorks for his take. Well, if there’s one thing we’ve learned about the interwebs, it’s that “Hell hath no fury like a scorned voiceover actor with a YouTube channel!”

9. Times Square Bomber
5/13/10 – Faisal Shahzad, a 31 year-old Pakistani immigrant packed an SUV full of explosives and parked it in the middle of Times Square with the intent of killing a large number of innocent bystanders. He lit the fuse and ran away, but the explosion never happened. Fortunately, a local vendor noticed the smoke coming from the vehicle and alerted the authories who later secured the area. News began to spread quickly online via Twitter and Facebook. Soon, a video was posted from a CNN iReport contributor of an NYPD officer evacuating a nearby McDonald’s. Thankfully, no one was hurt. In October, Shahzad was tried and sentenced to life in prison. At his trial, he stated, “If I’m given 1,000 lives I will sacrifice them all for the life of Allah.” Fortunately, at least one of them will be spent behind bars.

10. LIVE from Facebook, it’s Saturday Night!
5/8/10 – A fun campaign popped up on Facebook urging Saturday Night Live to book Betty White as host. Certainly most would agree that Betty is a talented actress and comedy legend in her own right and it was only fitting that her Facebook fans would launch such a movement to further cement her place in entertainment history. NBC executives and SNL producers loved the idea. A series of promos were released and then the day finally arrived. Of course, the Golden Girl didn’t disappoint — and her appearance resulted in the best ratings for SNL in 18 months. From her opening monlogue: “I really have to thank Facebook … I didn’t know what Facebook was, and now that I do know what it is, I have to say, it sounds like a huge waste of time. I would never say the people on it are losers, but that’s only because I’m polite. People say ‘But Betty, Facebook is a great way to connect with old friends.’ Well at my age, if I wanna connect with old friends, I need a Ouija Board. Needless to say, we didn’t have Facebook when I was growing up. We had phonebook, but you wouldn’t waste an afternoon with it.” Next up: Carol Burnett? Yes, please.

11. Ellen Takes A Chance
5/12/10 – The Internet has proven once again that there is a bevy of talent out there just waiting to be discovered. One such young phenom, Greyson Michael Chance, gained national attention when he posted a YouTube video of his Edmond’s Sixth Grade Festival performance of Lady Gaga’s “Paparazzi.” While sitting at a piano, Greyson plays in front of a live student audience but the real fun happens as he begins to belt out notes. The looks on the faces of those in the crowd are simply priceless — particularly those along the top row. To date, the video of his Lady Gaga cover has over 36 million views which is incredible, especially considering that Lady Gaga’s official version has just under 50 million. Ellen DeGeneres invited Greyson to perform on her television talk show and his star has continued to rise ever since. You can view other performances, including his latest original tune “Waiting Outside the Lines” via his greyson97 YouTube channel and Geffen Records — but be sure to bring your umbrella!

12. Draw Muhammad Day
5/20/10 – Some cartoonists take a stand over the First Amendment while others claim that political commentary has gone too far. You decide.

13. Helen Thomas
6/7/10 – Longtime White House correspondent Helen Thomas stirred up controversy after comments she made following a White House event celebrating Jewish American Heritage Month on May 27, 2010. In the video interview, Rabbi David Nesenhoff of RabbiLive.com asks Ms. Thomas if she has any comments on Israel and indicates that he has asked several others the same question to mark the occasion. She quickly replies, “Tell them to get the hell out of Palestine” and suggests they should “go home” to Poland, Germany “and America and everywhere else.” Ms. Thomas then shared that she was of “Arab background” but grew up in Detriot. Once the video hit YouTube, many were outraged by her distasteful and seemingly anit-Semitic remarks. She issued an apology about a week later but it did little to quiet the growing calls for her firing. She announced her retirement on June 7, 2010.

14. Etheridge Gets Physical
6/14/10 – A couple of young men, claiming to be students, took to the streets of Washington, DC with a video camera and happened upon Rep. Bob Etheridge (D-NC-2). However, the congressman was less than pleased to be questioned about whether he “fully supports the Obama agenda.” In fact, it turned outright ugly when he grabbed the questioner by his arm and then his neck while repeatedly asking, “Who are you?” Democrats pushed back on the video claiming that Etheridge was set-up by conservative activists. In either case, Rep. Etheridge recognized that his behavior was inappropriate and later issued an apology during a news conference in Raleigh, NC. “No matter how partisan and no matter how difficult things get sometimes, that’s no excuse for my response,” he said. “I know better.” However, the damage had been done. After a hotly contested race and vote recount, Etheridge eventually lost to his GOP challenger Renee Ellmers by approximately 1,500 votes.

15. World Cup: Believe
6/18/10 – After overcoming a two goal deficit, Americans were appalled when referees called back Maurice Edu’s goal that seemingly robbed the United States of a win over Slovenia. Evidently, Edu commited a foul though video evidence failed to support the call. In either case, a 2-2 tie is better than a loss. In the next game, Team USA took on Algeria. The match was scoreless all the way up to the 91st minute in the second half when, after a defelcted shot, Landon Donovan tapped in an easy follow-up goal (GOOOOOL!) to win the game 1-0. The crowd erupted with cheers in celebration, and not just in the stadium. A YouTube video appeared a couple days later featuring a compilation of the world’s reaction to Donovan’s winning goal. To date, over 3 million have viewed the video, including Landon Donovan himself. In fact, he was so moved by it, that he posted it on his Facebook page along with this touching message: “Not sure if you guys saw this but it brings tears to my eyes every time. Thank you all so much…we can’t do it without you guys. Believe” Well, because of you and the rest of Team USA… we do. Thanks, Landon!

16. Barefoot Bandit
7/16/10 – He has quite a rap sheet that includes 70 crimes in eight US states and Canada. First arrested at the age of 12, he has stolen planes, boats, a half million dollars and has committed an estimated 100 burglaries. His name is Colton Harris-Moore, but many online know him better as the “Barefoot Bandit.” He earned the nickname after the legend spread that he committed many of his crimes without wearing shoes. He was also known to leave chalk drawings behind of footprints which became his trademark. His actions gained notoriety online through blogs, news websites and social networks including a Facebook page that reached over 90,000 fans. In July, authorities finally caught up with him in the Bahamas.

17. You’re Fired!
7/20/10 – Sorry, Mr. Trump, but I need to borrow your catchphrase to describe a controversy that exploded online last summer when Andrew Breitbart posted an excerpt of a video featuring USDA official Shirley Sherrod at a convention banquet hosted by the NAACP. In it, she seemingly admitted that she withheld assistance to a white farmer — which prompted accusations of racism. News of the event quickly reached Washington and her firing (at the urging of those at the White House) was almost immediate. Agriculture Secretary Vilsack was charged with the unenviable task. According to Sherrod, “They asked me to resign. And, in fact, they harassed me as I was driving back to the state office from West Point, Georgia, yesterday. I had at least three calls telling me the White House wanted me to resign.” And that’s exactly what happened. USDA’s deputy undersecretary Cheryl Cook asked her to pull over to the side of the road and send her resignation immediately via BlackBerry. However, it didn’t end there. As it turns out, there was more to the story. The video was taken out of context and everyone started to back pedal after their rush to judgement, as internal e-mails later confirmed. Evidently, the incident in question took place over 24 years ago when she was employed by a non-profit. She has used the anecdote often in speeches stressing that her views had evolved over the years as she matured and intended to make the point that race didn’t matter. Groups formed to support Sherrod and began calling for the USDA to re-hire her. Even the “white farmer’s” wife came to her defense. Breitbart defended his initial posting of the video and described that his intent was to point out the NAACP’s false claims about racism among Tea Party members. In this fast-paced, competitive media and digital landscape, we should be reminded of the importance of taking time to investigate in order to make sound judgements based on the facts.

18. Run and tell that, Homeboy!
7/29/10 – Around 3 AM, a man in Huntsville, Alabama broke into an apartment and attempted to assault Kelly Dodson in her bedroom. Her brother, Antoine, heard the commotion and screams from the room next door and raced to Kelly’s aid. After a short tussle, the intruder escaped out the second story window. Early the next morning, Elizabeth Gentle from NBC affiliate WAFF-TV was on the scene to interview Kelly and her brother about the incident, and “emotions were running high.” During the interview, Antoine was clearly upset and rightfully so. Video of his spirited remarks quickly made its way across the Internet. Then, the Gregory Brothers from “Auto Tune the News” got ahold of it and created the “Bed Intruder Song.” It was an instant hit. Versions started popping up including punk, an awesome drum cover (courtesy of Meytal Cohen) and even the NC A&T marching band got into the act when they pulled together an impressive arrangement. Their studio session is fun, but their halftime performance on the field is pure genius! This past October, Antoine made a cameo appearance at the 2010 BET Hip-Hop Awards. As for the Dodson family, they were able to purchase a new house from the proceeds earned from song downloads on iTunes.

19. Don’t Touch My Junk!
11/15/10 – As we approached the heights of the holiday season, airports were preparing for the onslaught of passengers en route to visit family and friends. Unfortunately, we live in a world where security has become an integral part of our travel process as Americans and the TSA is charged with an important responsibility to keep us all safe. However, there are limits and some feel that searches are invasive which violate individual rights and personal privacy. John Tyner was one such passenger. After refusing to go through a full body scanner, he was being searched via a “pat down” by a TSA agent and felt compelled to turn on the video camera. While warning the agent not to get too close during the search, he said, “We can do that out here but if you touch my junk, I’m going to have you arrested.” Of course, the incident drew national attention in no time — and jokes began to flow. In the video below, Mary Katharine Ham of The Daily Caller opines that we have we become the United States of “Don’t Touch My Junk!” FamousDC offered a link to these new TSA bumper stickers. Of course, our nation’s security is no laughing matter and I am convinced that there are people in the world who still aim to do us harm. Sadly, there is no doubt in my mind that the threat is real and we should take the necessary precautions to protect ourselves which is why most of us are glady willing to remove our shoes and belts and empty our pockets of change and put our laptops in a bin and zip up our toiletries in a little plastic bag and place our bags… well, you get the idea. Sometimes, however, things get uncomfortable and I think we can all learn to have a little more patience. In related news, perhaps there’s a future at the TSA for this gentleman who was involved in one of the most bizarre interactions with a reporter that I have ever seen!

20. Treason or Heroism?
11/28/10 – According to Wikipedia, Wikileaks is described as “an international non-profit organisation that publishes submissions of private, secret, and classified media from anonymous news sources and news leaks.” Julian Assange, an Australian, is often referred to as the director of the site. Wikileaks gained notable attention, first in July and again in October 2010, when it illegally obtained and published hundreds of thousands of classified U.S. documents regarding the Iraq and Afghanistan wars. In November, it released scores of U.S. diplomatic cables written by administration officials at the State Department. One suspect has been named thus far. Spc. Bradley Manning, a 22-year-old U.S. Army intelligence analyst has been accused of downloading and copying the documents while serving on a U.S. military base in Iraq. Some herald the Wikileaks publication and argue for “more transparency, less secrecy” in government. Conversely, others strongly condemn Wikileaks claiming that their actions have severely damaged U.S. national security and the trust of our allies.

There you have it… the Top 20. Also, here’s Twitter’s 2010 Year in Review, YouTube’s Rewind for 2010, a list of Yahoo’s 10 Obsessions of 2010 and a nifty infographic showcasing a year’s worth of Foursquare check-ins in 2010.

I’m sure there are other stories I’ve missed (Elena Kagan’s Supreme Court appointment, Chilean Miners, 7-11′s #SlurpeeSummit, Velma Hart’s exhausted return to “hot dogs & beans” for dinner, Old Spice Guy, Rent is Too Damn High!, November elections, Juan Williams fired from NPR, “Hope This Gets to You” song, etc.) so please comment and/or provide links to your favorites below.

Happy 2011!

Tomorrow, November 9, 2010, President Bush breaks his silence with the official release of his new book, Decision Points.

In it, he takes a self-described “untraditional approach” to writing his life’s memoir by providing a unique perspective of his presidency and focusing on the most demanding part of the job… making decisions.

From the Amazon.com website:

In gripping, never-before-heard detail, President Bush brings readers inside the Texas Governor’s Mansion on the night of the hotly contested 2000 election; aboard Air Force One on 9/11, in the hours after America’s most devastating attack since Pearl Harbor; at the head of the table in the Situation Room in the moments before launching the war in Iraq; and behind the Oval Office desk for his historic and controversial decisions on the financial crisis, Hurricane Katrina, Afghanistan, Iran, and other issues that have shaped the first decade of the 21st century.

President Bush writes honestly and directly about his flaws and mistakes, as well as his accomplishments reforming education, treating HIV/AIDS in Africa, and safeguarding the country amid chilling warnings of additional terrorist attacks. He also offers intimate new details on his decision to quit drinking, discovery of faith, and relationship with his family.

A groundbreaking new brand of memoir, Decision Points will captivate supporters, surprise critics, and change perspectives on one of the most consequential eras in American history – and the man at the center of events.

In addition to the traditional hard copy of the book, some readers may alternatively choose to purchase the digital eBook version (see video below). There’s also an accompanying toolkit for those interested in spreading the word about the book, sharing their thoughts via social media and ordering online.

On October 16, a contest to interview the former president in Dallas, Texas was launched via the official George W. Bush Facebook page. This past Saturday, it was announced that Wyatt Smith, a 22-year old college graduate from Alabama, was selected as the winner and after viewing his video, I’m confident that he will represent the “Facebook Generation” quite well.

In coordination with the book launch, below is a list of President Bush’s scheduled interviews with various media outlets over the next couple weeks. Set your TiVos!

Monday, November 8, 2010
8 PM EST – Matt Lauer, NBC

Tuesday, November 9, 2010
Check Listings – Oprah Winfrey (Local Affiliate)*
1 PM EST – Rush Limbaugh (Local Radio Affiliate)
3-6 PM EST (TBD) – Sean Hannity (Local Radio Affiliate)
9 PM EST – Sean Hannity, Fox News Channel

Wednesday, November 10, 2010
7 AM (local) – TODAY (in studio) w/ Matt Lauer, NBC

Thursday, November 11, 2010
8 PM EST – The O’Reilly Factor with Bill O’Reilly, Fox News Channel

Friday, November 12, 2010
10 PM EST – On the Record with Greta Van Susteren, Fox News Channel

Saturday, November 13, 2010
9 PM EST – Sean Hannity, Fox News Channel**

Sunday, November 14, 2010
Check listings – Jim Axelrod, CBS Sunday Morning***
9 PM EST – State of the Union with Candy Crowley, CNN****

Monday, November 15-Wednesday, November 17, 2010
7 AM EST – Fox and Friends w/ Brian Kilmeade, Gretchen Carlson & Steve Doocy, Fox News Channel

Thursday, November 18, 2010
11:30 PM EST – The Tonight Show with Jay Leno, NBC

Source: Office of George W. Bush
* includes segments with 41s.
** this is a separate interview from the one airing on November 9.
*** with Mrs. Bush.
**** with Jeb Bush.

UPDATE 11/30/10: President George W. Bush visited Facebook headquarters in Palo Alto, California on Cyber Monday to discuss his book Decision Points. He was joined by Facebook’s Founder & CEO Mark Zuckerberg and VP & General Counsel Ted Ullyot who served in the Bush Administration both at the White House and the Justice Department.

Monday, November 22, 2010
The Kudlow Report, CNBC

Wednesday, December 8, 2010
8:30 AM EST – Bill Bennett, Morning in America

Monday, December 13, 2010
Hugh Hewitt
Scott Hennen: Part 1 & Part 2

Sunday, January 30, 2011
Q&A with Brian Lamb, C-SPAN

For those not familiar with what this actually means, a CMS is basically the back-end (not visible to visitors) of a website that allows the administrators (owners) of the site — often non-programmers — to easily organize site navigation and add content designed to appear on the front-end.

For most CMS solutions, the user experience is pretty simple, usually consisting of a password protected login, options for varied user permissions for approval and forms with specific fields based on type of content such as text, photos, audio and video. Once entered and saved, the CMS stores the information in the back-end database and displays the content on the front-end when called up by a site visitor.

In the early days of the Internet, many developers created unique proprietary CMS solutions for their staff and clients to save time and streamline the process of maintaining a timely and relevant site. Today, there are hundreds of options out there to choose from. Check out this list from CMS Matrix.

Open source is basically the idea that code doesn’t have to be authored or owned by one person, group or company but rather by a public community of developers free to collaborate, write code, make updates and help advance newer software versions for all to share and benefit. For a more specific description of open source, let’s go to Wikipedia which is, ironically, a type of open source resource for defintions:

Open source is an approach to the design, development, and distribution of software, offering practical accessibility to a software’s source code. Some consider open source as one of various possible design approaches, while others consider it a critical strategic element of their operations. Before open source became widely adopted, developers and producers used a variety of phrases to describe the concept; the term open source gained popularity with the rise of the Internet, which provided access to diverse production models, communication paths, and interactive communities.

Before commenting on the recent upgrade, I did want to set the record straight on a couple things regarding the history of WhiteHouse.gov and the previous CMS.

To get a better understanding of the complete background, I spoke with a couple of my former White House colleagues who were federal government employees in the Office of Administration (OA) of the Executive Office of the President (EOP) back during the transition from President Clinton (42) to President Bush (43).

As I have mentioned before, in my opinion, President Clinton is truly the first Internet president, meaning he was the first to launch a White House website. Here’s what WhiteHouse.gov looked like circa November 1995. Not too shabby at the time. Evidently, in the late 90′s, updates to the site were a bit of a chore. They had to be made manually via files copied to tapes, then physically carried between floors to upload them onto the server a few times a day. Typos could mean a little more exercise that day. Toward the very end of President Clinton’s second term, an automated system was put in place but it wasn’t capable of managing an entire new site for the next four to eight years.

In 2000, with the transition to President George W. Bush’s Administration approaching, a few EOP programmers got together to create an internal homegrown Perl based solution designed to manage basic content needs for the new president’s site. Why Perl? Two reasons. First, Perl was a common programming language at the time, generally used for similar projects. Second, out of the other programming options available, those who were actually developing it knew Perl the best!

(Update from a former EOP insider: “It should also be noted that Perl was picked because the Tool started out as an e-mail to web page processing script. The original tool was developed to solve the problem of posting press releases to the web site automatically. On weekends and after hours, there was no IT staff to do it … so the tool was born of that. Perl as handler script to parse e-mail text into an HTML form and post to the web site. Then it just grew and grew… initially it was all about automation. Only during the later years [sic] did it start into more of your standard (term used loosely) CMS.”)

Out of this collaboration, a completely new and unique solution was born which we affectionately (most of the time) called, “The Tool.”

Over time, as newer site versions and features were rolled out on the front-end, the Tool scaled with it and was updated accordingly to support them including many things it wasn’t originally designed to do such as creating on-the-fly printer friendly alternative text pages (508 compliance) and digital image processing.

In March of 2007, we launched a new (and final) version of WhiteHouse.gov under President Bush. However, even with the new design and improved functionality for users, the Tool remained in place on the back-end. It was tweaked and updated, but the foundation was the same. We considered options to deploy a new CMS, but personally I wanted to be a good steward of taxpayer money and didn’t think it was prudent to spend a couple million dollars on something that was only going to be used for a year and a half or so before being shipped off to the National Archives and Records Administration (NARA) in January 2009. As a result, the site continued using the Tool all the way up until Inauguration Day.

Several months prior to Election Day, and in a very similar scenario to the Clinton-Bush transition preparation in 2000, career federal employess in EOP’s OA division gathered to begin planning for the next president’s website — whether for Sen. McCain or Sen. Obama, nobody knew. They initiated a review of the most effificient, secure CMS solutions. After the completion of the thoughtful, competitive procurement process, General Dynamics Information Technology (GDIT) was awarded the contract and immediately began work on a new CMS for the 44th President of the United States.

Many stories have reported that President Obama’s team inherited an “old proprietary CMS which has been used by WhiteHouse.gov since the Bush Administration” built and executed by GDIT. However, that isn’t true. As I mentioned earlier, President Bush’s website, CMS Tool and all, was taken offline at 12:00 PM ET on January 20, 2009, President Obama’s Inauguration Day, and ultimately sent to NARA.

President George W. Bush is the first digital president, meaning that he is the first to have his entire presidency captured online via WhiteHouse.gov in the form of transcripts, photos, video and audio. However, Web 2.0 and social media was just gearing up around the time I left the White House in May 2007.

Clearly, the campaign had a huge impact on the growth of the Internet through social media and rapid programming advancements (WordPress 2.8.5 is now available already? I just upgraded to 2.8.4 two weeks ago!) but many of the tools that are being used today either weren’t available to us or hadn’t been tested or matured to the point that we could utilize them effectively within the E-Gov guidelines, privacy policies, security procedures and budgetary limitations that often presented challenges.

To put it in perspective, from 2005-2007, MySpace was the most popular social network, Facebook was locked down to only college students with .edu email addresses, YouTube had recently been purchased by Google but was still growing and Twitter had just launched in March 2007 at SXSW in Austin.

There’s no question that the increased adoption of open source backend solutions in the private sector, and now in government, represents yet another evolutionary step in the rapid growth of the Internet. As these tools become more prevalent, users will be able to better connect and collaborate on shared platforms which only improves the potential for digital public engagement in shaping our democracy.

Congrats to the entire White House new media team!

Want to give it a try? You can actually demo Drupal yourself (and many other open source solutions) courtesy of opensourceCMS.com or you could save yourself some time and just go hire the best in the business!

MEDIA

Podcast: The Right Doctor with David Almacy

(Dr. Melissa Clouthier, The Right Doctor, 11/05/09)

WhiteHouse.gov goes Drupal (techPresident, 10/24/09)

RELATED

White House opens Web site programming to public (Associated Press)

Before Drupal, There Was “The Tool” (techPresident, 10/30/09)

For Drupal Enterprise Software in White House, It’s One Step Forward, One Step Back (IT Business Edge)

Whitehouse.gov could be a springboard for Open Source for America (InfoWorld)

WhiteHouse.gov on Drupal: A skeptic weighs in (OhMyGov)

Whitehouse using Drupal? (Drupal News)

The Internet is certainly playing a key role. In fact, YouTube may have officially reached its digital advocacy “tipping point” when a handful of videos were recently uploaded featuring flustered politicians struggling to answer tough healthcare questions during several Congressional town hall meetings.

Many Democrats in support of the bill have moved to characterize opponents as an organized, astroturfing, angry right wing mob. House Speaker Nancy Pelosi (D-Calif.) even went so far as to call the protests “un-American.” On the contrary, it was the SEIU who was caught on tape beating a black conservative who voiced dissent over the plan.

However, this wasn’t an organized gotcha campaign tactic like the infamous “Macaca” incident that many credit for the derailment of Sen. Allen’s re-election campaign in Virginia. Rather, these videos were shot, edited and posted by average, passionate American citizens who gathered to exercise their First Amendment right and demonstrate their concern over President Obama’s proposed healthcare legislation.

As Congress heads into their summer recess, some Members may wish they were spending more time on the beach instead of answering questions from frustrated constituents about government-run universal healthcare. I say let them vacation. After all, it will give them time to actually read the 1,000 page bill, perfect for a little summer reading.

In the midst of all this debate, the Internet continues to ramp up full throttle on both sides of the issue.

The Obama White House is attempting to utilize the Web, just as they did so masterfully during the campaign, in an effort to push the legislation through. How? Well, for starters, Linda Douglass took on the Drudge Report and asks users to “snitch” on fellow citizens if they see “fishy” information online about the healthcare discussion. They even set up an email address (flag@whitehouse.gov) to ease the reporting process.

The primary issue I have with this approach is that the White House Website is taxpayer funded and shouldn’t be used as a tool to gather information about Americans for pure political gain. Sen. John Cornyn (R-Texas) agrees and promptly sent a letter to the White House asking President Obama to bring the program to an end.

If the DNC or BarackObama.com/Organizing for America wants to do this (i.e. Tweet Your Senator = brilliant way to build buzz and your E-mail lists!), fine by me. However, WhiteHouse.gov should steer clear especially when the data collected is not subject to Freedom of Information Act (FOIA) requests and new questions are arising about federal government privacy policies.

Is there a double standard here? Former White House Press Secretary Dana Perino makes an excellent point in Politico’s Arena:

“What would have happened if President George W. Bush had asked Americans to forward to the White House emails they’d received that spread “disinformation” or seemed “fishy” regarding any topic, such as the war on terror, immigration reform, tax cuts? How soon would the New York Times have splashed it on the front page, that moveon.org would have flipped its lid, and the Congressional Democrats called for new legislation to strip the President of his wildly expanding powers?”

Just today, WhiteHouse.gov launched a new “Health Insurance Reform Reality Check” feature which offers “facts about the stability and security you get from health insurance reform.”

Those at the National ObamaCare Opt Out (NOOO!) Registry disagree and have launched a site designed to motivate opponents of the bill to join the fight against it by registering and tweeting out with the #optout hashtag on Twitter.

I was recently reminded of the Internet’s infancy about a month ago when Rep. John Fleming (R-La.) appeared on FOX News with Megyn Kelly to discuss H.R. 615. The resolution would require Members of Congress who vote for public option healthcare to give up their current federal employee healthcare plan (as currently written, those serving House and Senate are exempt for five years). While on the program, Rep. Fleming encouraged viewers to visit his Website fleming.house.gov to track the bill’s cosponsors – all Republicans at the time. Interest was so great that increased traffic crashed the server for almost 45 minutes resulting in a 403.9 Error: Too Much Democracy All At Once!

Instead of using some of the more traditional methods, Rep. Paul Ryan (R-Wisc.) chose to outline his thoughts regarding healthcare reform via a video he posted on Facebook. Of course, I learned about this during a talk radio interview with the congressman as I drove into work one morning last week. See, MSM isn’t dead!

As the showdown continues to heat up after the break, one thing is for sure: This is fight is real and the implications are huge. Since Inauguration, many have wondered if Obama would be able to leverage his online campaign supporters into governing once he transitioned to the Oval Office. I think we are about to find out.

UPDATE

Megyn Kelly discusses healthcare “flag” email lists and the Presidential Records Act with Deputy White House Press Secretary Bill Burton on FOX News. (Politico.com, 8/12/09)

‘Omnipotent Clarity’
At last Thursday’s (8/13/09) press briefing, Major Garrett of FOX News asked White House Press Secretary Robert Gibbs about many who claim to have received unsolicited healthcare related emails from David Axelrod at the White House.

On Sunday, 8/15/09, Nick Shapiro, White House spokesman for New Media released the following statement, with a follow-up posted on the FOX News White House blog, Row 2, Seat 4:

The White House email list is made up of email addresses obtained solely through the White House website. The White House doesn’t purchase, upload or merge from any other list, again, all emails come from the White House website as we have no interest in emailing anyone who does not want to receive an email. If an individual received the email because someone else or a group signed them up or forwarded the email, we hope they were not too inconvenienced. Further, we suggest that they unsubscribe from the list by clicking the link at the bottom of the email or tell whomever forwarded it to them not to forward such information anymore. We are implementing measures to make subscribing to emails clearer, including preventing advocacy organizations from signing people up to our lists without their permission when they deliver petition signatures and other messages on individual’s behalf.”

Related

White House will change e-mail rules (Politico, 8/16/09)

White House Passes Blame on Unsolicited Health Care E-Mails (FOXNews.com, 8/16/09) The White House suggests third-party groups are to blame for unsolicited health care e-mails.

ACLU – Apologists for Obama? (Scott Stanzel)

Remember when protest was patriotic? (Glenn Harlan Reynolds, Washington Examiner)

Obama’s Authoritarian Style (Wall Street Journal)

Cartoon: Get Out of the Way (John Trever, The Albuquerque Journal)

The group includes Craig Newmark of Craigslist.org; Andrew Rasiej, founder of the Personal Democracy Forum; Ellen Miller from the Sunlight Foundation; Jon Henke, a consultant and blogger for The Next Right; and David Weinberger, a fellow at Harvard Law School’s Berkman Center for Internet & Society.

Due to the overwhelming response to the first column, Jose decided to add a guest reviewer for “Grading WhiteHouse.gov, Round Two,” which was posted earlier this week — and I was honored that he thought of me. Of course, he did indicate that he wasn’t going to be able to print my entire thoughts, but agreed to allow me to post them here.

However, a few things to note before we start:

• The transition was absolutely flawless. President Bush’s site was archived and President Obama’s new site was officially launched on Inauguration Day right on time. I don’t think many truly recognize what a major accomplishment that was.
• It’s important to recognize that the Internet is still relaltively in its infancy and that social media is just a few years old. When I was at the White House, MySpace was all the rage, Facebook was still limited those in college with .edu email addresses and Twitter hadn’t officially launched yet. Today, many are still trying to figure out what it means for business, the media and yes, even for our democracy.
• The Obama White House new media team, led by Macon Phillips, has only been in place a short time so let’s give them some room to settle in. They join a small fraternity of White House Internet staffers who came before them that built the foundation for what they will ultimately achieve. They are breaking new ground, trying new things and will certainly make some mistakes along the way. As technology and tools continue to improve, I know that they’ll get there, but it will just take time so let’s be patient. However, there some basic things that seem to be missing, some of which are discussed in more detail below.
• I originally wrote this in late April just before the official 100 day mark — and about a week before the White House officially launched a presence on Facebook, Twitter, Flickr, etc. The first Obama White House email (on Health Care) just came out yesterday.
• These comments and opinions are purely my own and I’m very interested in your feedback. Feel free to weigh in at the bottom of the post.

So, in the spirit of transparency, the full transcript is provided below for your review.

Q: How would you define transparency? Accessiblity? Engagement?
There’s a whole lot of buzz about transparency these days, but I believe that there’s a lack of common understanding as to what it really means and how it should apply to the process of governing online.

In my opinion, the word “transparency” as it relates to government represents the ability for citizens to gain easy access to information surrounding the decisions and public activities of our elected officials. Clearly the Internet has assisted with this. People have more information available to them than ever before and this is one of the primary reasons why I refer to President Bush as the first “digital president” despite the fact that President Clinton was the first to launch a White House site. In the same way, President Obama will certainly build upon this progress as the Internet continues to expand.

However, most would agree that complete transparency for every communication, no matter how large or small, between federal employees poses unique challenges of its own, especially in our fast-paced, technology driven world.

Despite the sheer volume of content, privacy concerns, national security protections and political sensitivities, there are some technological hurdles, as well. For example, content must be universal to ensure that everyone can consume information equally including those without regular access to the Internet, on slower connections or using outdated equipment, browsers and plug-ins.

In addition, Section 508 of the Americans with Disabilities Act of 1990 requires that content on federal government Websites must be made available in different formats for those who may be hearing or sight impaired. There have been major strides in this area, including closed captioning options in YouTube, readable PDFs, audio/video tagging and other web-based software innovations which have leveled the playing field, most of which either didn’t exist, were restricted or too cost prohibitive to employ just a couple years ago.

Conversations that used to be one-way and constrained to “walled-gardens” on a handful of specific sites are a thing of the past thanks to social media. Now, when the White House publishes information, there is no shortage of online outlets where those issues can be discussed including social networks, news sites and blogs. The big question that still remains is whether the White House will use the Web to engage and better connect with citizens.

We saw the beginning stages of this under Jimmy Orr’s leadership (my predecessor) with the launch of “Ask the White House” in April 2003. By January 2009, the White House had hosted over 400 online chats via ATWH with officials from all areas and disciplines within the federal government, including one with President Bush aboard Air Force One in January 2008 on return from a Middle East trip.

President Obama broke similar ground with his “Open for Questions” event. Essentially, this was a standard live Webcast from the East Room where a handful of questions submitted via WhiteHouse.gov were answered in front of a pre-screened invited audience. It was reported that over 10,000 questions were sent in and I am hopeful that there will be many future opportunities to have those addressed in the coming months, as well, including live questions randomly selected from those who may wish to connect to the White House via real time video streaming technology such as Qik, Ustream or Skype.

Q: In your mind, what’s the mission of WhiteHouse.gov?
During White House events, President Bush often welcomed guests to the “people’s house” and I always viewed the Website in the same manner: WhiteHouse.gov is the people’s site — and it is one of a kind. Sure, other world leaders have similar sites but WhiteHouse.gov is the one place that users should be able to go to answer one simple Twitter-like question, “What is the president doing?”

I believe every American should have access to the activities of our president on any given day. For those looking beyond the sound bite to learn more about what is said and done on their behalf, the site serves an important role as a digital archive for unedited transcripts, photos, audio and long-form video of public events and press briefings.

In addition, WhiteHouse.gov should be a place where one can find more information about the president’s positions on current policy issues, as well as historical information about the American Presidency, the White House and the United States.

Q: What has surprised you most about Obama’s WhiteHouse.gov?
I was very impressed by the speed and efficiency of the transition when the White House team successfully managed the transfer and archival of President Bush’s site (including related multimedia) while simultaneously launching President Obama’s new version at 12:01 PM on Inauguration Day.

Load times are fast and the design is clean, crisp and modern. I am a fan of the rotating features which helps the user navigate the site based on relevant and timely issues. As an E-Gov evangelist, I was very pleased that President Obama chose to answer questions from WhiteHouse.gov for the East Room Webcast and the implementation of Google Moderator to manage the process was smooth and seamless. Also, the White House LiveStream has worked quite well since its launch. I specifically enjoyed watching the multi-stream coverage of the meetings on healthcare, as well as the continued tradition of the White House Easter Egg Roll Webcast.

Q: What has disappointed you the most?
As we know, this week marks 100 days since President Obama officially took office, (originally written in late April) so it is fitting to take a step back to examine some of the areas where the site still needs improvement now that his team has a few months under their belt.

My biggest disappointment with the new site is the difficulty I have in locating information due to poor organization architecture. It is confusing to locate specific content and the structure is not intuitive. So much emphasis is placed on the blog that, unfortunately, related materials such as transcripts, photos, audio, video and links get lost, are buried or seem to be posted as an afterthought in separate, unrelated locations.

For example, the March 24, 2009 press conference was posted on the blog as, “Addressing Our Problems Head-On” and only included President Obama’s answer to a tough question posed by CNN’s Ed Henry which many thought was a highlight. The next morning, I still couldn’t find a transcript or video and when a link finally did appear a few hours later, it sent users to the Los Angeles Times blog. I’m sure the LA Times executives (and the blog’s advertisers) appreciate the increased site traffic from a taxpayer funded site, but shouldn’t WhiteHouse.gov – and ultimately the National Archives – be the permanent source for that information? What happens if the LA Times moves the transcript or starts charging for archived content on their site? In all fairness, I did eventually find the transcript a day or so later after several attempts via the search engine, but it wasn’t easy.

This isn’t an isolated situation. Since I couldn’t find a daily listing of presidential activities, I went to the Speeches section of WhiteHouse.gov under “The Briefing Room” and found only three (one in Spanish) currently listed. At the time of this post, the most recent listed is from 2/27/2009, “Remarks of President Barack Obama – Responsibly Ending the War in Iraq.”

Similarly, it is unclear as to how the items listed in Official Statements differ from speeches which have remarks mixed in with written statements from President Obama, Mrs. Obama and Vice President Biden – which are all separate from Presidential Actions such as executive orders, proclamations, etc.

Q: As it stands, what grade would you give the site? And give your one paragraph explanation.
Although the new WhiteHouse.gov has an attractive, modern design and a number of new features, it is still in its infancy and it is important to remember that. However, in some ways, the site seems to actually have less content than its immediate predecessor.

Simple things that were standard on President Bush’s Website such as daily press briefing video (which is on YouTube now, but not embedded or otherwise available on WhiteHouse.gov), Cabinet member photos and bios and RSS feeds for all remarks, weekly addresses, briefings and other releases (not just selected items) all seem to be missing. Given this, combined with the site’s organizational challenges, delayed postings and hard to find information, I have to give it a current grade of: C

I am confident that the Obama team will eventually fix these issues and ultimately take WhiteHouse.gov to the next level as the Internet also continues to grow and evolve. More importantly, users will help shape the site’s future by expecting the White House to add new functionality by providing more data, finding ways to incorporate social media, offering mobile versions of the site, adding text messaging and soliciting feedback from citizens on important legislation, thus improving the transparency of, access to and engagement with their government.

Related

Grading WhiteHouse.gov, Round Two (Jose Antonio Vargas, The Washington Post)

Grading Whitehouse.gov, Part 2 (Jon Henke, The Next Right)

Your Government & New Media (Macon Phillips, The White House)

As the Washington Post’s Jose Antonio Vargas reported yesterday in The YouTube Presidency:

President-elect Obama will record the weekly Democratic address not just on radio but also on video — a first. The address, typically four minutes long, will be turned into a YouTube video and posted on Obama’s transition site, Change.gov, once the radio address is made public on Saturday morning.

According to Mike Allen, who writes Politico.com’s Playbook, the Obama-Biden transition stated on Friday that “No President-elect or President has ever turned the radio address into a multi-media opportunity before.”

Actually, that’s not true. All of President George W. Bush’s radio addresses have been published weekly since January 27, 2001 and available via WhiteHouse.gov on the White House Radio page. In addition, President Bush has delivered several LIVE radio addresses, many of which included a webcast, audio, photos and on demand video post event.

• September 11, 2004 from the Oval Office
• September 3, 2005 from the Rose Garden
• December 17, 2005 from the Roosevelt Room
• November 4, 2006 from Mile High Coffee shop in Englewood, Colorado

On a related note, Mrs. Laura Bush became the first First Lady to deliver an entire Presidential Radio Address when she spoke to the nation from Prairie Chapel Ranch in Crawford, Texas on November 17, 2001. She gave another radio address from the headquarters of Radio Free Europe in Prague, Czech Republic May 21, 2002 to discuss Afghanistan and again, most recently, on February 1, 2008 from her office in the East Wing of the White House to highlight the importance of heart health during American Heart Month.

In July 2005, as White House Internet Director, I worked with our web team and Apple to create a “room” in iTunes to house all White House Podcasts, starting with President Bush’s Weekly Radio Address in both English and Spanish.

We built it out further in September 2005 to include audio from all of the President’s public remarks, events and White House press briefings. We also added video such as State of the Union speeches and Presidential Addresses to the Nation.

At the time, washingtonpost.com’s Robert MacMillan wrote about the new WhiteHouse.gov feature in The Paradox of Podcasting:

I don’t know any other word to use besides “mainstream” when I hear from the White House that President Bush’s radio addresses will be offered via podcast. … Not only that, the White House has created RSS feeds for the radio addresses in English and Spanish. That means that anyone who wants to can sign up to receive the information through their RSS readers along with news and other Web site updates that offer this service. … Regardless of the current brouhaha over what that vision is, it might be possible to classify the Bush White House as jumping ahead of the curve on technology.

Why Audio?
President Franklin D. Roosevelt spoke directly to the American people about thirty times via radio from 1933 to 1944 in a series of broadcasts which later became known as “Fireside chats.”

During this Golden Age of Radio, FDR envisioned American families huddled around the radio in homes around the country listening to the voice of their President providing them assurance and comfort as the nation struggled to endure the trials of The Great Depression.

Today, the president typically records the radio address on Friday in the Cabinet Room with audio broadcast and web transcript publication embargoed until 10:06 AM EST Saturday morning. Originally, that time was chosen because the five minute national news reports aired at 10 AM, with the address immediately following. To honor that past tradition, we usually published the content on the White House staging servers before we went home on Friday night, and set the pages to auto-publish on Saturday at the appointed time.

Using video is an interesting — and definitely more modern approach, but I think it defeats the spirit and purpose of a “radio” address. There’s a big difference between audio and video presentations. Anyone who has ever set the tuner to AM to hear a local talkshow, subscribed to XM Radio, enjoyed the long form style of C-SPAN Radio coverage, National Public Radio reporting or the CBS Sunday Morning’s use of ambient sound during the nature segment can certainly appreciate the nuance of the medium.

How will President Obama’s radio address differ from any other Presidential webcast or televised speech he gives? Will it lessen the value of other White House addresses to the nation, like those typically delivered from the Oval Office? What about the fact that it might be in YouTube as opposed to just on WhiteHouse.gov (assuming E-Gov policies are changed to allow it)?

Well, here is President-Elect Obama’s first one from today. What do you think?

I also live blogged here on CapitalGig and via Twitter (@almacy). Here’s how it all unfolded…

TUESDAY, NOVEMBER 4, 2008

6:34 PM CapitalGig: Freedom Isn’t Free, but Coffee and Donuts Are http://tinyurl.com/5czf3e

6:45 PM Heading down to FOX 5 studios here in Washington, DC to participate in their election coverage tonight from 8 PM to 12 Midnight.

6:52 PM Virginia polls officially close in 8 minutes. Maryland and DC close at 8 PM ET.

7:08 PM Former Virginia governor Mark Warner (D) has defeated Jim Gilmore (R) in the Virginia Senate race, AP reports.

7:12 PM Twitter via @almacy: http://twitpic.com/k1mj – The votes are in and the winner is… Duck!

7:22 PM Dark, rainy night in DC. GW Parkway is slick, traffic steady through Old Town Alexandria, Virginia.

7:38 PM Duck wins Presidency in local Virginia school kindergarten landslide. http://twitpic.com/k1mj Check out Duck for President, a kids classic!

8:03 PM Sen. Susan Collins (R) has defeated Rep. Tom Allen (D) in the Maine Senate race, AP reports.

8:08 PM CNN projects Obama wins New Jersey, Illinois, Connecticut; McCain takes South Carolina, Oklahoma, Tennessee.

8:18 PM Just arrived at FOX 5 studios in DC. Pulling into parking lot now.

8:32 PM First LIVE interview on myfoxdc.com webcast. http://tinyurl.com/6mslxm

8:42 PM Barack Obama has won New Hampshire, AP reports.

8:44 PM CNN projects that Barack Obama wins Pennsylvania. Wow, not super surprising but that’s huge.

8:44 PM Kay Hagan (D) has unseated Sen. Elizabeth Dole (R) in North Carolina, AP reports.

8:57 PM First LIVE TV hit on FOX 5. http://www.myfoxdc.com/

9:00 PM Former governor Jeanne Shaheen (D) has defeated Sen. John Sununu (R) in the New Hampshire Senate race, AP reports.

9:10 PM CNN projects McCain wins North Dakota and Wyoming, Obama wins New York, Michigan and Minnesota.

9:17 PM Rep. Tom Udall (D) has defeated Rep. Steve Pearce (R) in the New Mexico Senate race, AP reports.

9:22 PM Twitter via @almacy: Alternating between FOX5 TV and web. LIVE feed here: http://tinyurl.com/fox5web

9:34 PM Twitter via @almacy: FOX just called Pennsylvania and Ohio for Obama.

9:36 PM U.S. Senate Minority Leader Mitch McConnell (R) has defeated Bruce Lunsford (D) in Kentucky, AP reports.

9:36 PM CNN projects Barack Obama the winner of battleground state of Ohio. Path is getting easier for Obama.

9:54 PM Twitter via @almacy: @kholmgren Thanks, Kurt. We are also live streaming: http://tinyurl.com/fox5web

9:57 PM Jim Himes (D) has defeated Rep. Chris Shays (R) in Connecticut’s Fourth District, AP reports.

9:58 PM Twitter via @almacy: @dcconcierge Yup, @epolitics and I are two cubes away. Fun times, hot lights! Colin will be up shortly.

10:03 PM Barack Obama has won Iowa, AP reports.

10:04 PM Twitter via @almacy: @willthomas interviewing Heather Smith, Exec Dir of Rock the Vote. #foxdc http://tinyurl.com/fox5web

10:09 PM John McCain has won West Virginia, AP reports.

10:13 PM Tom Rooney (R) has defeated Rep. Tim Mahoney (D) in Florida’s 16th District, AP reports.

10:14 PM Twitter via @almacy: @epolitics Hey, just saw you and some prairie dog on FOX 5 LIVE web stream http://tinyurl.com/fox5web

10:33 PM Rep. John Murtha (D) has defeated Bill Russell (R) in Pennsylvania’s 12th congressional district, AP reports.

10:34 PM Twitter via @almacy: Next FOX 5 TV hit with @willthomas is slated for 10:44 PM. @epolitics Colin Delany and I ready to go. #foxdc

10:39 PM Barack Obama has won New Mexico, AP reports.

10:42 PM Twitter via @almacy: Getting set to go LIVE on Fox5 TV. http://tinyurl.com/fox5web

10:47 PM Twitter via @almacy: a slew of states about to be called at 11AM. Race ready to be called for Obama as 44th President of the US.

10:49 PM Twitter via @almacy: Looks like Sen. Hillary Clinton will be boxed out from the White House for the next four to eight years.

10:51 PM Barack Obama has won Virginia, AP reports.

10:54 PM Twitter via @almacy: @acedtect RT: We can now project Will.I.Am as President of Holograms.

10:57 PM Rep. Mark Udall (D) has defeated former Rep. Bob Schaffer (R) in the Colorado Senate race, AP reports.

11:00 PM Barack Obama has won Florida, AP reports.

11:00 PM Twitter via @almacy: @FoxNews is now officially projecting Sen. Obama as the next President of the U.S.

11:01 PM Barack Obama will be the 44th president of the United States of America, AP reports. CNN also projects that Sen. Barack Obama has won election as the next president of the United States.

11:04 PM Twitter via @almacy: Obama is leaving Hyatt around 11:35 PM and is expected to speak at 12 AM. McCain to speak shortly.

11:06 PM Twitter via @almacy: Campaign official says that McCain called Obama to concede.

11:09 PM Beverly Perdue (D) has defeated Pat McCrory (R) and will become North Carolina’s first female governor, AP reports.

11:13 PM Twitter via @almacy: How ironic that this my 1600th tweet on the night that we elect a new US President – as in Pennsylvania Ave. Congrats, Sen. Obama.

11:18 PM Twitter via @almacy: Sen. McCain and Gov. Palin taking the stage.

11:22 PM Twitter via @almacy: Sen. McCain officially concedes, congratulates Sen. Obama on winning an historic election.

11:24 PM Politico: John McCain concedes, says “this is an historic election… I pledge to [Obama] tonight to do all in my power to help him lead us through the many challenges we face.” CNN: John McCain congratulates Barack Obama on his “historic” election as president of “the greatest nation on Earth.”

11:32 PM Sen. Mary Landrieu (D) has defeated John Kennedy (R) in the Louisiana Senate race, AP reports.

11:33 PM Sen. Roger Wicker (R) has defeated former governor Ronnie Musgrove (D) in the Mississippi Senate race, AP reports.

11:47 AM Twitter via @almacy: Top Twitter themes: President OBAMA, President-Elect, United States, Congratulations http://election.twitter.com/

WEDNESDAY, NOVEMBER 5, 2008

12:00 AM President-elect Barack Obama expected to speak in Chicago.

12:01 AM Twitter via @almacy: Obama takes the stage in Chicago. Quite an impressive scene.

12:02 AM Barack Obama declares victory, says, “If there is anyone out there who still… questions the power of our democracy, tonight is your answer.”

12:08 AM Twitter via @almacy: Just flipped through channels, Obama speech being aired on 21 of them. M*A*S*H, Frazier & Tyra fans rest assured, programming uninterrupted.

12:13 AM Barack Obama, in victory speech, tells supporters that his election as president shows that “change has come to America.”

12:16 AM Kathy Dahlkemper (D) has defeated Phil English (R) in Pennsylvania’s Third District, AP reports.

12:22 AM Twitter via @almacy: http://twitpic.com/k49i – @willthomas on the set at Fox5 in Wash, DC on Election Night 2008. #foxdc

12:26 AM Twitter via @almacy: @FoxNews Shepard Smith, “If you’re conservative and angry, get over yourself. We gotta move past this.” FOX 5 newsroom erupts w/ laughter.

12:32 AM “Good job, people!” overheard in FOX 5 Newsroom, received by thunderous applause. That’s a wrap!

12:34 AM Twitter via @almacy: All wrapped here at FOX 5. Thanks @willthomas and myfoxdc.com crew. #foxdc Headed home.

Related

Election 2008 Memento: Live at Fox 5 (Colin Delany, e.politics)

Election Night: E.Politics is Live on Fox5 (Colin Delany, e.politics)