Call Meme Maybe
The Harvard University baseball team had a little fun with their version of the pop hit song, “Call Me Maybe.” Their video is among dozens who covered the song on YouTube including President Obama and Governor Romney.
The Harvard University baseball team had a little fun with their version of the pop hit song, “Call Me Maybe.” Their video is among dozens who covered the song on YouTube including President Obama and Governor Romney.
Although traditional methods public affairs components are still valuable, social media channels have experienced a meteoric rise in their ability to shape and influence policy worldwide over the past year. Specifically, policymakers have shown a dramatic increase in their use of Twitter, Facebook and mobile technology which underscores the importance of social media and the Internet in educating policymakers and galvanizing them to support a policy issue.
I decided to take a look at how some of the top presidential contenders were using various social media platforms. Specifically, I set out to aggregate data to include the number Facebook likes, Twitter followers, YouTube views, Foursquare fans, Flickr photos, LinkedIn friends and Google+ circles. Of course, when measuring ultimate campaign success, it’s not just about numbers but I do think that they can be an indication as to whether a candidate is building support or if specific messages are resonating.
We discussed the new Kindle, Apple price fixing allegations, President Obama’s “We the People” petition via WhiteHouse.gov, government and social media, crowdsourcing, ID spoofing and much more.
Well, January 2011 is now behind us — and what a month it has been. Between the tragic shooting of Rep. Gabrielle Giffords in Arizona and complete Middle East meltdowns in Tunisia, Egypt and Jordan, one can only hope that … Continued
Edelman’s Public Affairs & StrategyOne teams interviewed senior legislative staffers around the globe in several capital cities including Berlin, Brussels, London, Paris and Washington to determine the role and influence of various communications channels both online and off.
Some people really thrive on the excitement of aggressively securing a new lead, while others are uncomfortable with the pursuit. In either case, there’s no excuse — especially with all the information available on the Internet these days — for not performing even the most basic research before reaching out to a prospect.
Many news stories started online before making their way into “mainstream media” and some merely took on lives of their own as the Web augmented their reach. Here’s my list of the Top 20 in 2009.
I was curious to see which of my tweets generated the most interest in 2009. The challenge, however, comes in determining how to measure that.
This week, Edelman released TweetLevel, the latest web-based tool designed to measure one’s “importance” on Twitter.