Daniel Lippman was kind enough to invite me to participate in this Q&A for POLITICO Playbook Plus as I celebrated my birthday this year. Thought I would cross-post here.
Although traditional methods public affairs components are still valuable, social media channels have experienced a meteoric rise in their ability to shape and influence policy worldwide over the past year. Specifically, policymakers have shown a dramatic increase in their use of Twitter, Facebook and mobile technology which underscores the importance of social media and the Internet in educating policymakers and galvanizing them to support a policy issue.
Well, January 2011 is now behind us — and what a month it has been. Between the tragic shooting of Rep. Gabrielle Giffords in Arizona and complete Middle East meltdowns in Tunisia, Egypt and Jordan, one can only hope that … Continued
Edelman’s Public Affairs & StrategyOne teams interviewed senior legislative staffers around the globe in several capital cities including Berlin, Brussels, London, Paris and Washington to determine the role and influence of various communications channels both online and off.
Some people really thrive on the excitement of aggressively securing a new lead, while others are uncomfortable with the pursuit. In either case, there’s no excuse — especially with all the information available on the Internet these days — for not performing even the most basic research before reaching out to a prospect.
This week, Edelman released TweetLevel, the latest web-based tool designed to measure one’s “importance” on Twitter.
Today, Waggener Edstrom Worldwide is releasing a white paper on digital healthcare titled, “Healthcare Communications in the Digital World: Mitigating the Risks in a Highly Regulated Environment.” In conjunction with the paper, I will be moderating a live panel discussion … Continued
A friend of mine on Twitter @MelaniePhung sent me a few interview questions to answer and asked me to post here on CapitalGig. She’ll post hers on her site, All About Content. Enjoy! THE QUESTIONS 1. How long have you … Continued
Motrin ran into a bit of trouble with their new ad campaign this weekend. They did a nice job with the creative, the script is tight and the animation in the video itself is pretty well done but there was just one *minor* problem. Their message angered their primary target audience: Moms!
Last year at Blogworld, I attended a session entitled, “Just the Numbers: Understanding Analytics” with Google’s Avinash Kaushik. It was an outstanding discussion and Kaushik is a terrific speaker. Not only is he brilliant, he is super nice and even … Continued