Friday Five: Digital Road to the White House
1 Sep 2012

Friday Five: Digital Road to the White House

by | posted in: Campaign 2012, Government, Internet, Politics, Social Media, Technology, Washington DC, White House | 2

This year, we will all witness and likely participate in the 2012 U.S. presidential election in an unprecedented manner thanks to social media and rapidly emerging technology. Not only are the campaigns and mainstream media using these tools, but voters … Continued

Campaign 2012 Social Media Scorecard
27 Oct 2011

Campaign 2012 Social Media Scorecard

by | posted in: Campaign 2012, Internet, Politics, Social Media, Washington DC, White House | 4

I decided to take a look at how some of the top presidential contenders were using various social media platforms. Specifically, I set out to aggregate data to include the number Facebook likes, Twitter followers, YouTube views, Foursquare fans, Flickr photos, LinkedIn friends and Google+ circles. Of course, when measuring ultimate campaign success, it’s not just about numbers but I do think that they can be an indication as to whether a candidate is building support or if specific messages are resonating.