Campaign 2012 Social Media Scorecard
27 Oct 2011

Campaign 2012 Social Media Scorecard

by | posted in: Campaign 2012, Internet, Politics, Social Media, Washington DC, White House | 4

I decided to take a look at how some of the top presidential contenders were using various social media platforms. Specifically, I set out to aggregate data to include the number Facebook likes, Twitter followers, YouTube views, Foursquare fans, Flickr photos, LinkedIn friends and Google+ circles. Of course, when measuring ultimate campaign success, it’s not just about numbers but I do think that they can be an indication as to whether a candidate is building support or if specific messages are resonating.