Motrin ran into a bit of trouble with their new ad campaign this weekend. They did a nice job with the creative, the script is tight and the animation in the video itself is pretty well done but there was just one *minor* problem. Their message angered their primary target audience: Moms!
I love Austin, Texas! Seriously, what’s not to like? It’s both a powerful capital city and a happening college town with great food, terrific music, historic films and, of course, the craziness of 6th Street! I have been there several times … Continued
Last year at Blogworld, I attended a session entitled, “Just the Numbers: Understanding Analytics” with Google’s Avinash Kaushik. It was an outstanding discussion and Kaushik is a terrific speaker. Not only is he brilliant, he is super nice and even … Continued
In today’s Fortune Magazine, David Kirkpatrick asks “Is Facebook worth your time?” He argues that many adults probably won’t find utility in the social network and need a reason to sign up. One reason, he suggests, is the “news feed” which is a running … Continued
While in Ohio on February 18, 2008 to speak at an event hosted by the local Cincinnati PRSA chapter, I had the opportunity to chat with Kevin Dugan about social media’s impact on the 2008 presidential election. Message Over Medium … Continued
No doubt, this is how newsman Les Nessman and Dr. Johnny Fever would be singing the WKRP theme song today in our converged digital world. After snow and ice forced a cancellation last week, I head to Ohio tomorrow to speak at the rescheduled luncheon … Continued